Facebook Meetup presentation -Content

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    16-Apr-2017

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Great Content for New Media

Is About Communities . . .

Optimization . . .

And Authentic Engagement.

Online content is like the weather; we complain about it or ignore it, but rarely do anything about it . . .

even if poor content is all that stands between us and successful marketing or business.

Communities and optimized web sites or social media pages also need plenty of superior content.

The good news: improving your content isn't as hard as you think.

The better news? We're here to help get you started

Where Old and New Media Collide

Your Audience--They're picky . . .

Here Today, Gone Tomorrow . . .

Task-oriented . . .

And Readers!

You can divide any crowd of internet users into two groups:

Self-styled experts or controllers, and active members of knowledge communities

But both groups seek the same kind of social media age affiliations:

Connections that are voluntary, temporary and tactical

To appeal to both groups, your content must support any reader's search for such affiliations

They Want Something Different

A new expert or leader with a unique perspective

An inclusive, sharing community, or

Whatever . . .

First decide if you prefer to stay ahead of the crowd, or to build tribes or teams

Or some combination of the two

New Media Content Must Be

Clear

Concise

Compelling

(and entertaining)

Remember, everyone reading your content is asking the same brutal question: So What? . . .

While listening to their favorite radio station, WIIFM-- What's In It For Me?

And if they're still waiting for a good answer in seven seconds, they'll move on

So follow these four basic rules of content writing to hold and nurture their interest

(Plus, remember to show, not tell)

Give Me Content With Value!

They'll only accept content rich with

Relevance,

Proof, and

Takeaway value.

It makes them feel engaged and special

Then make sure you offer plenty of value.

Every time you write anything from a headline to a white paper, make sure it has

Relevance, proof and value.

If it's missing one of these, it's as unstable as a stool with just two legs

With plenty of all three, we'll come back for more

Engaging Content . . .

Is authentically satisfying

Gives us choices and recognition

Empowers us to grow and gain real insight

After someone reads your superior content, they'll appreciate the obvious effort you put into it

And want to work with youwhatever it is you do

Treat them with respect and improve their lives, and you'll make them loyal fans

Great New Media Content

Attracts and engages every stakeholder

Generates discussion

Always delivers a powerful core
nuclear message

Poor content is like a meal at McDonald's

Superior content a feast

A feast of real (or at least perceived) value

And every reader learns about your beliefs, your Why

If they share those beliefs they'll support you

A Great New Message Helps You:

Plan more successful tasks and projects

Attract a diverse and loyal tribe

Improve your content, product or service

Discovering your core message has been proven to be a great investment of time and energy

It improves you content--and helps you build your business, too

A Proven Four-Step Process

Brainstorming with a heart

Helps you build your core nuclear message

A first step to easier, engaging content

And discovering your message or brand isn't hard

Just two hours is all my clients have needed

This unique brainstorming process unites ideas, people, and companies . . .

Even viral movements!

And it's the foundation for lots of great content.

You--A Content Master?

Identify your brand

Nuclear message

Identify your style

Expert etc.

Start creating better content today

Stand out so you won't fade out

Connect your core message with your ideal audience or market

Begin your new career as content master today!

Create Your Own New Flag!

Offer the most value and be the leader!Great content is so rich with value, it's like a viral flag that attracts great people

This brainstorming method helps you become a leader,

acknowledged expert, or

community organizer

Even improve your parenting or public speaking skills!

The first step is to brainstorm with yourself and create a strong core message and great content

Let me help you get started.

trip@careygiudici.com