Great Content for New Media
Is About Communities . . .
Optimization . . .
And Authentic Engagement.
Online content is like the weather; we complain about it or ignore it, but rarely do anything about it . . .
even if poor content is all that stands between us and successful marketing or business.
Communities and optimized web sites or social media pages also need plenty of superior content.
The good news: improving your content isn't as hard as you think.
The better news? We're here to help get you started
Where Old and New Media Collide
Your Audience--They're picky . . .
Here Today, Gone Tomorrow . . .
Task-oriented . . .
You can divide any crowd of internet users into two groups:
Self-styled experts or controllers, and active members of knowledge communities
But both groups seek the same kind of social media age affiliations:
Connections that are voluntary, temporary and tactical
To appeal to both groups, your content must support any reader's search for such affiliations
They Want Something Different
A new expert or leader with a unique perspective
An inclusive, sharing community, or
Whatever . . .
First decide if you prefer to stay ahead of the crowd, or to build tribes or teams
Or some combination of the two
New Media Content Must Be
Remember, everyone reading your content is asking the same brutal question: So What? . . .
While listening to their favorite radio station, WIIFM-- What's In It For Me?
And if they're still waiting for a good answer in seven seconds, they'll move on
So follow these four basic rules of content writing to hold and nurture their interest
(Plus, remember to show, not tell)
Give Me Content With Value!
They'll only accept content rich with
It makes them feel engaged and special
Then make sure you offer plenty of value.
Every time you write anything from a headline to a white paper, make sure it has
Relevance, proof and value.
If it's missing one of these, it's as unstable as a stool with just two legs
With plenty of all three, we'll come back for more
Engaging Content . . .
Is authentically satisfying
Gives us choices and recognition
Empowers us to grow and gain real insight
After someone reads your superior content, they'll appreciate the obvious effort you put into it
And want to work with youwhatever it is you do
Treat them with respect and improve their lives, and you'll make them loyal fans
Great New Media Content
Attracts and engages every stakeholder
Always delivers a powerful core
Poor content is like a meal at McDonald's
Superior content a feast
A feast of real (or at least perceived) value
And every reader learns about your beliefs, your Why
If they share those beliefs they'll support you
A Great New Message Helps You:
Plan more successful tasks and projects
Attract a diverse and loyal tribe
Improve your content, product or service
Discovering your core message has been proven to be a great investment of time and energy
It improves you content--and helps you build your business, too
A Proven Four-Step Process
Brainstorming with a heart
Helps you build your core nuclear message
A first step to easier, engaging content
And discovering your message or brand isn't hard
Just two hours is all my clients have needed
This unique brainstorming process unites ideas, people, and companies . . .
Even viral movements!
And it's the foundation for lots of great content.
You--A Content Master?
Identify your brand
Identify your style
Start creating better content today
Stand out so you won't fade out
Connect your core message with your ideal audience or market
Begin your new career as content master today!
Create Your Own New Flag!
Offer the most value and be the leader!Great content is so rich with value, it's like a viral flag that attracts great people
This brainstorming method helps you become a leader,
acknowledged expert, or
Even improve your parenting or public speaking skills!
The first step is to brainstorm with yourself and create a strong core message and great content
Let me help you get started.