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Kees van Nunen
Startup Addict & Firestarter
Business / Product / Growth Strategy
150+ startup & corporate innovation teamsOpdrachtgevers oa:
Corporate = Oil tanker
Execution (Efficiency)
A B
Startup = Speedboot
Search (Speed)
A ?
Corporate = Ambidextrous
+
Search & Execution
after P/M fit
years
before P/M fit
search for business model execute against business model
Corporate = Portfolio
ideate explore validate scale sustain retire
days weeks months year(s)
Source: Tendayi Viki & Dan Toma
custdev, innovation accounting ROI , NPV
focus
stage
duration
measure
after P/M fit
years
before P/M fit
search for business model execute against business model
Corporate = Lifecycle Portfolio
ideate explore validate scale sustain retire
days weeks months year(s)
Source: Tendayi Viki & Dan Toma
custdev, innovation accounting ROI , NPV
focus
stage
duration
measure
Innovation Sandbox
Domein Expert Hustler
Domain Knowledge
Legal
Sales
Lean / Agile Coach Shit Umbrella UX
Development
Growth
BudgetKPI’s
ChampionBoard Board
Investment Thesis
Advisors Flex Team
Project Team
Support team
Characteristics !
Curious Creative
Driven Analytical
Stress Resistant
Hands-on
Project Team
Domain Expert Hustler
Skill Training !
Persona’s
Business Modelling
Customer Development
Experiment Design
Agile / Scrum
Project Team
Domain Expert Hustler
Remuneration
Project Team
Domain Expert Hustler %
Experiment Framework
Domain Expert Hustler
Lean Startup Agile Tools
Toolkit
Flex Team
UX
Development
GrowthDomain Expert Hustler
Lean / Agile Coach Shit Umbrella
Domain Expert Hustler
Advisors
Domain Knowledge
Legal
Sales
Lean / Agile Coach Shit Umbrella
Domain Expert Hustler
Support team
Lean / Agile Coach Shit Umbrella
Domain Expert Hustler
Support team
Lean / Agile Coach Shit Umbrella
Two-sided Market
Shit Umbrella
Customers StakeholdersProject Team
Support team
Lean / Agile Coach Shit Umbrella
ChampionBoard Board
Investment Thesis
Lean / Agile Coach Shit Umbrella
ChampionBoard Board
Investment Thesis
KPI’s & Budget
BudgetKPI’s
Lean / Agile Coach Shit Umbrella
ChampionBoard Board
Visie Statement
Metered Project Funding (VC Style)
F.F.F. Seed Series A Series B
KPI’s KPI’s KPI’s
Framing: Optionality / Affordable Loss
Portfolio KPI’s
FinancialInnovation Accounting
!
Customer Empathy &
AARRR Metrics
SEARCH EXECUTION
VS
Portfolio KPI’s
1. GLOBAL !(board & stakeholders) !
communicate strategy / sandbox profitability
2. GOVERNANCE:!(investment board) !
make sure right ideas get funding
3. REPORTING: !(teams)
communicate day-to-day progress
Source: Dan Toma
End Goal
SPIN IN!!
SPIN OUT!!
KILL
Innovation Sandbox
Domein Expert Hustler
Domain Knowledge
Legal
Sales
Lean / Agile Coach Shit Umbrella UX
Development
Growth
BudgetKPI’s
ChampionBoard Board
Investment Thesis
Advisors Flex Team
Project Team
Support team
after P/M fit
years
before P/M fit
search for business model execute against business model
Corporate = Portfolio
ideate explore validate grow sustain retire
days weeks months year(s)
Source: Tendayi Viki & Dan Toma
custdev, innovation accounting ROI , NPV
focus
stage
duration
measure