Experiment-driven Balanced Teams

@sueannayeh @calexity

Key practices

Fake it til you make it (or break it)

Onboard the team

Question your data

patience, creativity, vision

Onboard the team

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Tech Lead Design Lead

Engineer Engineer Engineer

Us

Product Owner Tech Lead

QA Engineer

Client

Onboard the team

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Onboard the team

Optimizely loads

Included in experiment

Variation code executes

Onboard the team

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BorrowerFunnel.Services.experimentMap = { experiments: [ { routeName: ‘home‘, id: appConfig.EXPERIMENT_ID, variations: { 0: {action: ‘driversLicense’, controller: BorrowerFunnel.Controllers.main }, 1: {action: ‘workPhone’, controller: BorrowerFunnel.Controllers.main } }

}] }

Onboard the team

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Flexibility

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Fake it til you make it

(or break it)

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Fake it til you make it (or break it)

Workaround #1

Fake it til you make it (or break it)

Workaround #2

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Fake it til you make it (or break it)

WORKAROUND #3

Question your data

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MEASUREMENT ≠ INSIGHT

Question your data

Question your data

Question your data

Google Analytics Fail

Question your data

KISSmetrics FTW

questions = insight

Question your data

Takeaways

Fake it til you make it (or break it)

Onboard the team

Question your data

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Don’t be afraid