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Esperienza ai confini della rete CC image: flickr.com/photos/brenthensarling/2119292515 alberta soranzo | @albertatrebla | wearefriday.com ` 8° Summit Architettura dell’Informazione Bologna, 7-8 Novembre 2014

Experience at the edge of the network – Italian IA Summit

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The ‘last-mile problem’ calls the last mile of any network, or its edge, the hardest to reach. Ubiquitous mobile computing has extended the edge of the internet beyond desktop computers and transformed it into a living, dynamic target that is constantly changing and shifting as people move about and carry the digital world into the physical one. Our smart devices, however, are essentially oblivious as to their context and their location, and experiences break right at the very seams we strive to make smoother. What if there were a technology that allowed our devices to see their surroundings and enabled us to design experiences that truly span channels from end to end? The technology is already here and I set out to explore a new way of thinking about experience design that takes into consideration the possibilities offered by a newly visible ‘edge of the network.’ Full video (with slides) after last slide. Slide 29 video - https://www.youtube.com/watch?v=mC73XKSnB3I Slide 31 video - https://www.youtube.com/watch?v=mEay3buozhM Slide 33 video - https://www.youtube.com/watch?v=OnjIh1E_gXI VIII Summit di Architettura dell’Informazione November 7-8, 2014 - Bologna

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Page 1: Experience at the edge of the network – Italian IA Summit

Esperienza ai confini della rete

CC image: flickr.com/photos/brenthensarling/2119292515

alberta soranzo | @albertatrebla | wearefriday.com `

8° Summit Architettura dell’Informazione Bologna, 7-8 Novembre 2014

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the last mile problem

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CC image: wikipedia.org/wiki/Serving_area_interface

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context

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CC image: flickr.com/photos/brenthensarling/2119292515

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Logos and images © DSG Retail Limited 2012.

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it’s not about seamless

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CC image: flickr.com/photos/celestemarie/5325061408

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but smooth seams

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image: shop.shugastore.com

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the edge of the what?

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CC image: flickr.com/photos/field_walsh/167479887

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CC image: flickr.com/photos/ilfattoquotidiano/6802983414

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smart devices

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CC image: flickr.com/photos/justininsd/6325582329

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CC image: flickr.com/photos/chrisbartle/6914762902

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CC image: flickr.com/photos/haglundc/4736600901

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CC image: flickr.com/photos/electropod/5620212022

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image: http://centotrattorie.com

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why does it matter?

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CC image: flickr.com/photos/crazycups/3250141081

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CC image: flickr.com/photos/14687859@N00/258880499

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readable signs

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logos and images © 2014 Tile Inc.,

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logos and images © 2014 Tile Inc.,

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logos and images © 2014 Tile Inc.,

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logos and images © 2012-2014 © by Estimote, Inc

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new experiences

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image courtesy of Daniela Costantini @lallodola

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image: airportsinternational.com/

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images: getshortwave.com and techcrunch.com

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images: getshortwave.com and techcrunch.com

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different experiences

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images: rubenshuis.be and estimote.com

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a couple of thoughts

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logos and images © all registered trademarks or trademarks are property of their respective owners

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logos and images © all registered trademarks or trademarks are property of their respective owners

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logos and images © indoors

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CC image: flickr.com/photos/lorenzoclick/13965954781

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thank you!alberta soranzo | @albertatrebla

[email protected] | wearefriday.com