EVERY EVENT ASSOCIATION DOES NEED AN EVENT APP

Event Apps have been in the business events industry for quite a few years now and event planners now have easy access to extremely full featured communication and engagement tools. Recently I was asked to speak at an industry event on the benefits of deploying mobile event apps at tradeshows, conferences and business events.

In this discussion, one of the questions raised what ‘should every organisation have an app’.

This is a very interesting question and one that cannot be answered easily without understanding the nature of every business and how it engages with its stakeholders. Mobile apps are today part of every conceivable business, irrespective of their size or services they offer. Apps are the best way to keep your customers engaged with your product – they act like gentle reminders to pull them back to your product of service, while also generating new customers in the process. However, are mobile apps really necessary for each and every business? Do you particularly need one to promote your brand or business?

Listed below are the aspects you need to think of, before developing an app for your business:

• Your budget • Your target audience • Your mobile event application content • Cross-platform formatting • Cost versus Profit

What makes a mobile app for events special?

• Association information and communication is now mobile! • Provides members with a single source for access to all events and important information

relating to their industry • Provided member networking tools • Direct content/data integration every day of the year • Content Security – Application content can be offered to members of the broader

community • First association mobile app with convenient connection to event app • Easy to integrate • Admin portal and statistics for control and analytics • Deployed on all phone platforms

Ease of data flow

There are mobile app for events which is built to work with associations of all sizes and with all types of data systems. They can import your data for the app using discrete files, using regular imports through APIs, and through a custom admin portal where association staff can make live changes 24/7.

Always a custom solution

From the app image, to in-app icons and colors, an event app can customise itself to suit your needs and styles. Plus, with the next-generation architecture the app has been designed with, most changes to the app can be done on the fly without users having to download an update to the app.

Contact: Singapore

2 Kallang Avenue CT Hub 07-32, Singapore 339407 Phone: +65 6534 9746 Email: contact@event2mobile.com URL: http://www.event2mobile.com/