Varun Kashiv,

Director - Business Solutions USA

For a Quick Chat with Varun in Twitter:

@VKashiv

Mihir Shah, Product Manager

Joining with Varun, are:

Get in touch:

www.event2mobile.com

www.twitter.com/event2mobile

Stephen Blandon, Senior Mobile

Consultant

www.facebook.com/event2mobile

1. Event apps are integral part of conferences/trade shows

2. Four factors required for event app download:

a. Users should know about the app

b. Users should find the app to be useful

c. App should be easy to find

d. It should be easy to download

Four Factors for Event App Download

1. Organizers need to reach out to prospective attendees

about the app

2. Sufficient time should be given to the users to learn about

the app

3. To let users know about the app’s existence:

a. Launch the app early

b. Promote it through various channels

Let Users Know About the App

1. Launch at least 2-4 weeks before the event

2. Optimize the app for all platforms - iPhone, iPad,

Blackberry, Android

3. Plenty of time given for promotion

4. Even if all the event information like floor map etc.are not

available, launch the app. Allow users to update data in

the app without asking them to download new version

5. App should support wifi technology. Expecting users to

rely only on their data plan not prudent

Launch the App Early

1. Without promotion, not possible to reach out to the

prospective users

2. Promotion can be done through

a. Social media

b. PR Distribution

c. EDMs

d. Blog, Infographics and Website

e. Speakers, Sponsors, Exhibitors

f. Promotion at the Event

Promotion

Social Media

PR

EDM

Blog

Promote at

Event

Promote by

Participants

Websites

Infographics

1. Promote the app on owned social channels specially - Twitter,

LinkedIn

2. Use PR articles to promote the app

3. PR articles are archived and come up in search results. Users can

come across the app related articles while searching for the event

4. Keep some budget aside for online and print ads

Social Media & PR Distribution

1. EDMs - Electronic Direct Mailers are excellent, low cost to

promote the app

2. Prepare dedicated EDMs highlighting the app for prospective

attendees

3. Blogs, infographics are another tools

4. Event website must have information about the app with call-to-

action (CTA) button to the app store page for download

5. Registration form can also have similar CTA button

EDMs, Blog, Infographics and Website

1. Ask your speakers, sponsors & exhibitors to promote the

app in their social channels

2. Within the app, give a link to the official pages of the

sponsor - it will give the sponsors a reason to promote it

Speakers, Sponsors & Exhibitors

1. Promotion of the app at the event is must

2. Place hoardings at the venue with information about the app

3. Printed QR codes on banners can be placed at the venue

for easy access to the url for app download

4. Announcement about the app and brief introduction to it on

the first day of event

Promotion at the Event

1. Users should find the app valuable. Provide the features

which most users want in an event app viz.

a. Information about the event & surroundings

b. Easy means to network with others

c. Directory of key information about exhibitors &

sessions

d. Fun elements

2. Keep the option of delivering relevant news through the

app even after the event is over

Entice the Users

4. Create video tutorial to make the users at ease & spread

the video content through EDMs & website

5. Incentivize the users to download the app through reward

points or special benefits. Eg - show sneak peek of the events

6. Do not give entire information about the event in the

website. Keep some details to be seen in the app only

Entice the Users

1. event2mobile framework has many such useful features viz:

a. Agenda allowing users to make own itinerary

b. Floor maps, information about surroundings

c. Speaker, exhibitor, sponsor information

d. Networking, Social Wall for easy collaboration among

attendees

e. Photowall, games to add fun element

f. Live Q/A, Polls, Surveys to give feedback on real-time

Some Useful Features in event2mobile

1. App name should be connected to the event. It would make it

easier for users to search it in the app store

2. Make a dedicated webpage describing the app advantages. If

anyone searches online for the event app, more chances of him

of getting the information easily

3. Place signage about the app at the entrance, information booth

4. Kiosks should be available for app support

Easy to Find the App - Online & at Event

1. Share a shortened url for downloading the app

2. QR codes gives easy access to download the app. Ask app

developer to provide a QRC

3. Include a text version of the url below the QR code

4. Use the option of sending the app url through sms

Easy to Download

Bill & Melinda Gates Foundation

1. Bill & Melinda Gates Foundation required mobile solution for their Grand

Challenges Annual Meeting 2014.

2. event2mobile provided mobile solution with various features for smooth

collaboration, viz:

a. Social Media Integration through Linkedin, Twitter and Facebook

b. Live Q&A for presenter /conference

c. News and updates when changes are made to an ongoing event

d. Map integration

e. Personalized itinerary

f. Web based administration interface (CMS)

g. Multi-event usage

1. event2mobile adopted by Congress of the Asian Society

for Transplantation (CAST) for their 2015 event

2. Polling in a session occurred using event2mobile among

1000 attendees

3. Result of the polls declared within minutes and displayed

on big screens

4. Results were 'live' and were automatically refreshed so all

the users could see the numbers rise on the big screens

CAST 2015

1. CalDerm, the California Society of Dermatology & Dermatologic

Surgery, required an event app at 2014 Annual Meeting in California

for smart networking and delivering industry expertise.

2. event2mobile provided robust online meeting platform

3. Provision of One to One networking

4. Easy access to exhibitors, sponsors and speakers information

5. Option for Business Card Exchange

CalDerm - 2014 Annual Meeting in California

event2mobile clients

Talk to us

Our Global Presence

Email: contact@event2mobile.com

SIN

GA

PO

RE

N

EW

YO

RK

168 Robinson Road,

#12-01 Capital Tower

Singapore 068912

Phone: +65 8428 4499

22 Cortlandt Street, Suite 1635

New York, NY 10007

USA

Phone: +1 800 385 1422

UK

Faraday Wharf,

Innovation Birmingham

Campus,

Holt Street, Birmingham

Science Park Aston,

Birmingham, B7 4BB.

Phone: +47 (0) 465 77716