Event Marketing:

The Key to Being Remembered.

“As an inbound marketer, I’m all about finding ways to draw people in instead of interrupt them to get my message heard. It often feels like events are just totally contrary to the inbound marketing methodology. I don’t think it needs to be that way.”

Rachel Sprung Brand & Buzz Coordinator @ HubSpot

Want to know what the key to being remembered is?

Being the one that stands out...

…and not being boring.

Here’s what blending in looks like…

…and here’s what boring looks like.

What’s everyone else expected to do at your next event? …don’t do that.

So…how are you supposed to stand out and be remembered?

Cheer up…

Here’s five great ways to transform your next marketing event.

1Create a unique campaign for the event.

Come up with something new and fresh that ties your value proposition into what you’re trying to accomplish at the show. Release corresponding ebooks, blog posts, and create social media teasers in order to create buzz prior to the event. Keep all print collateral and flag items consistent with campaign.

2 Be Remarkable. There will be rows upon rows of other vendors, all with similar booth setups. Here’s how you can be more remarkable at your next trade show. •  Feature a cool flag item that creates buzz •  Wear matching – but unique – attire •  Make your booth…not a booth. But an experience.

3 Create an Awesome Experience.

If you’re pushing marketing collateral, or even worse, a sale on attendees, they’re going to feel more like they’re passing a cell phone kiosk at the mall rather than an engaging trade show booth. In order to have meaningful conversations and make valuable connections, introduce a little context into the experience. Give them a reason to stop.

4 Be Web Friendly. The overall goal should be to drive people back to your website. That’s where the true value lies. Since you’ve already built your entire trade show booth around a new, original offer, your focus should be to drive everyone who stops by your booth to its corresponding landing page. Everything from print collateral to your cool flag item should direct people back to your website.

5 Enable On-Site Lead Generation. In order to fully integrate inbound marketing into your next trade show, it’s critical that you’re able to generate leads on- site. Don’t count on people calling you back or even remembering who you are from a business card. Utilize technology. Bring an iPad. If nothing else, come equipped with a laptop. You’re much more likely to develop a relationship if you have something scheduled or downloaded on the spot.

Don’t be afraid to stand out.

Remember…

“Playing it safe is risky.”

Seth Godin

Learn more on how to transform your event marketing strategy.

impactbnd.com/eventmarketing

By John Bonini

@Bonini84