"Stop being so British!" - Export Cornwall breakfast event

8/7/2019 "Stop being so British!" - Export Cornwall breakfast event

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Welcome to Export Cornwall

Thursday 24 February


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Export Cornwall

Ray Gore

International Trade Service Development Manager

UK Trade & Investment Convergence


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Stop being so British!

Sabina Rademacher

Export Communication Consultant

British Chamber of Commerce


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They all speak

English, dont they?


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HELP ONESELF


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SIC ...

SuperPiss ...

BUM ...

SWEAT

NOVA

a French soft drink

a Finnish product forunfreezing car doors

A Spanish potato chip A Japanese health drink in

a can

GMs car didnt do well inLatin America market

despite extensive brandresearch.In Spanish 'Nova' means'it doesn't go'! - not thebest thing one can say

about a car really.

More.


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Found on my travels: In a Rome laundry: Ladies, leave your clothes here

and spend the afternoon having a good time.

On a Swiss menu: "Our wines leave you nothing to hopefor".

In a Swiss mountain inn: Special today - no ice cream.

Thailand: an ad for donkey rides asked "Would you like to

ride on your own ass?

In the window of a Swedish furrier: Fur coats made

for ladies from their own skin


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Non Verbal CommunicationNon Verbal Communication "Even if someone decides to say nothing they are still

communicating - "silence speaks louder than words

How much is communicated by body language?

- only 7% of the message is verbal

- 38% is through vocal tones, and

- 55% is through facial expressions or other body

language signals.

"Even if someone decides to say nothing they are still

communicating - "silence speaks louder than words

How much is communicated by body language?

- only 7% of the message is verbal

- 38% is through vocal tones, and

- 55% is through facial expressions or other body

language signals.


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WHAT IS CULTURE?WHAT IS CULTURE?

The way we do things here!The way we do things here!

2/3rd of the worlds population is

relationship oriented = high

respect culture


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Aware of:Manners, customs, history

language, folklore, customs

Not aware:- Communication style

- Role expectations

- Non-verbal

- Order of priorities

- Patterns of interpersonal

relationships

- How tasks are assigned

- How to carry task out

- Attitude towards words- What motivates people

- Attitude towards

commitments

- Efficiency

- Attitude towards planning

- Tempo of work


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The British

TRAITS:

Individualism (personal space, privacy)

Stiff upper lip (pride, emotional self-control)

Moderation (no scenes!!!)

Anti-intellectualism

Manners & politeness - sorry, so sorry +

Being nice!

Humor = compulsory

Customs & traditions


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Behaviour Obsession:a cup of , the weather, placing each

other.., homes & gardens, leisure, queuing, pub

(rounds!)

Conversations:side stepping, avoiding seriousness

Formalities:Informal, long introductions

Physical: reserved, not tactile


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Where to start.. Find out more about the cultures of your target

clients.

Check all your international communications forinternational English.(How easy is to )

Translate a summary of your services/products into

target languages.

Translate your business card (Arabic is a must!)

Get a formal strategy for trading internationally

such as an Export Communication Review/ attend

an Explore workshop.


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Sabina Rademacher - Export Communication Consultant

International Business Development experience for over 25 years

Since 2000 in the Education and Training sector(Business Schools,

Universities)

Individual and corporate Coaching in Cross Cultural Communication

Started in 2004 as the Regional Language Manager in EM, then SE

Since 2005 collaborating with UKTI

Registered Export Communication Consultant for BCC since 2007 Accredited Trainer of Tourism UK

Collaboration with CILT, SEEDA, LSC, Sector Skills Agencies,

chambers among others.

Thank you for your participation!Mobile: 0777 5590272

Email: [email protected]

www.britishchambers.co.uk/ecr


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The Importance of

Professional Translation

Tamsin Pond

Jobline Staffing


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Tips when choosing a Translation

Service.

Choose a company where Translators

speak the native language.

Accessible Website & Software.

Timescales - allocate enough time for

translation.

Prepare text cost reduction.


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Thanks for Listening

Tamsin Pond - Jobline Staffing

01872 322891

[email protected]


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Export Cornwall online

Copies ofpresentation, and follow up support

and information ...

Linked In group - Export Cornwall

Twitter @ExportCornwall


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Next members networking event

The Changing Face of World Business - 30th March

James Jordan

HSBC Regional InternationalCommercial DirectorLooking East; the changing face ofworld business

Chen Wu

China-Britain Business CouncilDoing business in China


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Thank You

Thank you for joining us

for breakfast!

www.exportcornwall.co.uk

Documents

"Stop being so British!" - Export Cornwall breakfast event