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EO Nerve 2012 Breakout
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• A brief overview of the Cloud
• 9 cloud trends that will help you grow and secure your business
• A few tips to help you avoid a “lightning strike” in the cloud
3 TAKEAWAYS FROM
TODAY
Today, the Cloud is everywhere.
Large
Enterprise Consumer/
Prosumer Small & Medium
Businesses
25% are currently using cloud services
45% plan to use cloud services
within the next 12 months
70% of small businesses are aware of cloud services
It’s not a fad. It’s real.
Sources: Cisco and AMI
• Cloud is outpacing on-premise 5:1
• $60 billion in revenue
• $2B in VC funding
The Cloud is experiencing huge growth.
Source: Tech Targets (2011)
What is Cloud Computing?
An analogy: electricity services…
Power is a utility service - available to you on-demand and you pay for what you use.
You simply plug into a vast electrical grid managed by experts to get a low cost, reliable power supply – available to you with much greater efficiency than you could generate on your own.
Similarly, Cloud Computing is a utility service - giving you access to technology resources managed by experts and available on-demand.
You simply access these services over the network, with minimal up-front costs and you pay only for the resources you use.
What is Cloud Computing?
Layers of the Cloud
Network Public, Private,
Hybrid
SaaS Software
as a Service
IaaS Infrastructure
as a Service
• Internet
• Intranets / Extranets
• Virtual Private Networks
• Web Apps
• Application Hosting
• Content Delivery
• Servers
• Storage
• Security
Benefits of the Cloud…
• Predictable monthly bill
• Anywhere access
• Scalability and reliability
• Increased peace of mind and
security (if done correctly)
…focusing on running your business
• Turn capital expense into variable expense
• Eliminate on-going hardware replacement costs
• Reduced maintenance $
• Lowers TCO by as much as 50%*
Source: Aberdeen Group
Benefits of the Cloud…
…focusing on running your business
#1. Elastic Cloud Computing
• EC2 - Virtual servers
• S3 – Cloud storage
• “Unlimited” expansion
• Pay per use pricing model
• Cloud expertise required
• Redundancy zones!!
#2. Datacenter Marketplaces
• 90 datacenters around the world
• +4,000 ecosystem partners
• Where you connect to the Cloud is important
• Increased security and availability
• Lower latency
+90% of trading platforms
+50% of Tier 1 cloud providers
#3. Virtual Desktops
+
3 Different Models
3.
2.
1.
• “Desktop” runs in the cloud; access via web
• $5 to 10 per user per month
• Virtual Desktop initially driven by large-scale call center requirements
• Now driven by growth in tablets, mobility and security
#4. “Four Screen” Solutions
• Storing files & media in the cloud
• View & Edit via a TV, PC, tablet or phone
• Backup & Recovery
• Sharing & Collaboration
• Syncing multiple computers
#5. Cloud Security
• Security breaches at Sony and GPI are driving action
• Cloud still more secure than on-premise (but beware)
• Where does your data reside? Who has access?
• Identity, Access & Policies
• Encryption & Privacy
#6. “Cloud-Ready” Broadband
• Cloud is driving demand for high quality, high bandwidth connectivity
• Cloud connected networks
• Prioritizing bandwidth usage
• Web filtering & security
• Threat prevention and detection
#7. Sales 2.0
• Open source, sales force automation platform
• Marketing automation
• Campaign management
• Drip marketing
• Sales intelligence
• Social media integration
#8. Machine Learning
• Real-time recommendations for customers
• Clustering and segmentation analysis
• Outlier detection
• Predictive analytics
• Similarity search
Now possible due to advancements in
cloud computing
#9. Business App Stores
• Over 100 open source apps
• User experience designed for businesses
• Broad range of horizontal & vertical business apps
• Integration with cloud infrastructure and other apps
ELASTIC COMPUTING
DATACENTER MARKETPLACES
VIRTUAL DESKTOPS
FOUR SCREEN SOLUTIONS
CLOUD SECURITY
CLOUD-READY BROADBAND
SALES 2.0
MACHINE LEARNING
BUSINESS APP STORE
Tips for avoiding a potential…
• Avoid vendor lock-in and application rewrites
• Use experts but understand their motivation
• Implement security plan for managing employee and partner access
…“Lightning Strike” in the Cloud.
• Investigate vendor maturity and reputation
• Be careful with consumption-based pricing and longer term contracts
• Calculate comprehensive return-on-investment
Tips for avoiding a potential…
…“Lightning Strike” in the Cloud.
