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Entrepreneurship @CESAR
October/ 2011
A private innovation
Center for the creation of
products, services and
enterprises with
Information Technology
and Communication
(ITC).
GROWTH
Employees
Revenue (R$ ‘000)
2001
2002 20.500
2003 19.000
2004 2005
2006
2007
29.150 38.000
48.000 51.000
52.000 2008
46.000 2009
50.200 2010
237 2001
2002
2003
2004
2005
2006
2007
296
259
366
611
680
600
470 2008
2010 531
462 2009
Industry Telecomm Hardware Government Finance ITC Services 3rd Sector
Client Portfolio
Journalists
Usability Engineers Testing Engineers
Entrepreneurs
Plastic artists
Electronic Engineers Software Engineers
Software Architects
System Administrators Project Managers
Marketing Professionals Designers Testing Personnel
Illustrators
Managers
Researchers Psychologists
TRANS-DISCIPLINARY
Entrepreneurship
Education Entrepreneurship
Engineering
AREAS OF
OPERATION
Since 1998 CESAR invests
in new venture generation.
For the past 12 years, CESAR has generated more than
20 ventures with ITCs.
Most of the projects have originated within an institution –
spin-offs.
Spin-offs arose from concrete market demands
and/or internal competencies.
A HISTORY OF
ENTREPRENEURSHIP
Timeline
Creation of
incubation model
2.0
1999
Garage
2007 Creation of
CESAR
1996
Creation of
incubation
model
3.0
2003
1998 .
2004 ISO 9000
2002
PRIME
2009
Incubation
1.0
Incubation
2.0
Incubation
3.0
CESAR.LABS 1.0
(Garage)
2011 CESAR
LABS 2008
CESAR.LABS 2.0
Basic infrastructure,
low support and no
formal relationship
Specialized services,
investments,
envolviment in the
business and stock
participation
Rigid incubation
criteria, formal
relationship and
variable stock
participation
Collaborators
generating ideas
Focus on
accelerating
buyable startups
IT assets and system control Games Developer Technologies for web security
Search engine Information Management & Data
Mining Solutions
Computing technology for financial
transactions security
Software solutions for capturing and
processing credit card transactions Software House
Low consumption, high
performance microchips Design
House
We gave life to these ventures
Credit analysis automation based on
neural network solution
IT consulting for software
implementation
Pre-paid service for music on demand
on cell phones via Bluetooth
Software engineering and reuse Technology assets auditing and
system control Corporate social network
Web-based logistiics solution Software solution for controlling and
monitoring center irragation pivot
Social network for cartoons and images
sharing through mobile devices
Enterprises generated
Solution for promotional campaigns
on mobile devices via Bluetooth
Social network for public utilities
information sharing
Software solution for gesture and
movements recognition
Enterprises generated
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Kick-off
Spin-off
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Enterprises Timeline
Business Generation Model
Market
Businesses
$
Generalization
Requirements
Development
Solutions Products and Services
Structuring
Incubated
Catchment
Graduation
Investment
Problems Solutions
CESAR.LABS 1.0
(Garage)
Innovation Stimulation Programs
PRIME CESAR.LABS 2.0
Innovation laboratory developed with the goal
of continuously fomenting entrepreneurship
at CESAR, increasing competitiveness and
providing support to the process of business
generation through its collaborators.
This program generated:
CESAR.Labs 1.0 (2007) (Garage Project)
70 innovative
ideas
09 modelled
businesses
03 revenue-
generating ventures
PRIME (2009-2011)
CESAR was invited by FINEP to be
operational agent of PRIME (First Innovative
Business Program), and has been
responsible for selecting participating
companies up to the release of resources,
follow up, evaluation and cost accounting.
75 BUSINESSES BENEFITED IN
THESE AREAS:
AGRICULTURE LIVESTOCK
COMMERCE
FOOD INDUSTRY INFORMATION
COMMUNICATION
HEALTH EDUCATION
SPORTS
RECREATION
SCIENTIFIC ACTIVITIES
RESIDUE MANAGEMENT ARTS & CULTURE
FISHING INDUSTRY
A vision of the
future: To be the most efficient
entrepreneurship program
in Brazil in the generation
of Buyable Startups with ITC by 2016
CESAR.Labs 2.0 (2011)
An Evolution of the intra-
entrepreneurship model already practiced
at CESAR;
Concept inspired by the Lean Startup
philosophy which proposes a new business
management model for newly-born and
innovative businesses due to their extreme
uncertainty;
The goal is to focus on Buyable type of
businesses, i.e., those built to be bought by a
bigger business;
Beginning in 2014, the program will
be open to those interested outside
CESAR.
What are we
searching for?
INNOVATIVE projects
involving ITCs
The INDUSTRY is not as
important as the INNOVATION
content
IDEA
Do you Have an
IDEA
Do you Have an WHAT IS YOUR PLAN?
