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Entrepreneurship Workshop at IE
• Check In | Passion • Needs & Opportuni7es • Users & Customers • Idea7on • Lean Canvas & Prototype
Workshop Flow
How might we provide drinkable water to low income rural communi9es?
How might we provide premature baby incuba9on solu9ons to the BoP?
How might we redesign the biking experience for the BoP?
Converge vs. Diverge
Focus
Flare
How entrepreneurs approach empathy?
• Without judgment • With a beginner’s eyes
• Curious • Op9mis9c
• RespecGul
Expose. Observe. Engage
How might we ________________?
The challenge for this exercise
Team 1 Team 2 Team 3…
Iden9fying Needs & Opportuni9es
Needs & Opportuni9es
User & Customer
Interviewing with Empathy
Quotes & defining words Thoughts & Beliefs
Ac9ons & Behaviors Feelings & Emo9ons
Focus on the user, his/her needs & the insights
User Need Insight
Why?
How might we ________________?
The challenge for this exercise
User & Customer
Idea7ng!
7 Brainstorming Principles
• Defer Judgment • Encourage wild ideas
• Build on the ideas of others • Stay focused on topic
• Be visual • One conversa9on at a 9me
• Go for quan9ty
Stay focused and go for Quantity!
Idea9on: Brainstorming exercise
Vote using selec9on criteria
“Most likely to succeed”! Place two votes on the ideas that you think most effectively address the challenge"
“Most likely to delight”! Place two votes on the ideas that would delight customers the most"
“Most breakthrough/Innovative”!
Place two votes on the ideas that are most innovative"
Lean Canvas & Prototype
Lean Canvas
Prototype
Fail early & o`en
$ Cost of an error
Project timeline Launch
Prototype, fail and learn early and cheap
Too late to fail
It’s never easy You need many pilots, tests & itera9ons before you come up with the product/service/experience that fascinates your costumers.
• Learning by doing! • Team entrepreneurship • Global Mindset • Much more than Co-‐Working • Social Innova7on
