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Entertainment Weekly:2011 Fall Movie Preview Issue

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Action Codes Are Promoted Throughout the Issue

Code and instructions featured in the Editor’s Note

Scan to Subscribe

Central Page Provides Instructions for Scanning

Links Directly to Main Playlist

Additional Promotional Opportunities

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3

Repetition of Codes Increases Overall Engagement

See Clips and Trailers From This Fall’s Biggest New Releases

Action Codes Bring the Summer Movie Issue to Life

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4

Action Codes Lead to Interactive Movie Pages

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5

Comprehensive Content Engages Readers

Facebook, Twitter, and Email Sharing

Link to Entertainment Weekly Homepage

Provides Release Date and Movie

Information

Link Back to the Main Playlist

Watch Exclusive Video

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6

After Video Links to Complete Video Playlist

Access all preview pages from Playlist

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

Thank you.

We turn action codes into mobile engagement on any mobile phone.