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The quarterly Entertainment Weekly preview issues generate tremendous interest and increased circulation. EW uses mobile videos to further engage their readers and provide added value to what can appear in print. For the Summer Movie Preview issue, Entertainment Weekly incorporated 30 Microsoft Tag action codes. Eleven were used in advertisements and the remaining 19 in editorial. With the video playlist, EW readers could quickly see a thumbnail image of each movie preview and a short description of the film. The thumbnails are automatically generated by Nellymoser’s Mobile Engagement Platform. Selecting the movie launches the video automatically. After the video plays, the mobile campaign incorporated Nellymoser’s exclusive post-roll technology. Unlike other systems that keep the viewer on their branded page or can move the viewer to an unknown video, the post-roll technology brings the viewer to a branded page with an opportunity to play the same video again or share it via Facebook, Twitter or Email.
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Entertainment Weekly:2011 Fall Movie Preview Issue
We turn action codes into mobile engagement on any mobile phone.
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
Action Codes Are Promoted Throughout the Issue
Code and instructions featured in the Editor’s Note
Scan to Subscribe
Central Page Provides Instructions for Scanning
Links Directly to Main Playlist
Additional Promotional Opportunities
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
Repetition of Codes Increases Overall Engagement
See Clips and Trailers From This Fall’s Biggest New Releases
Action Codes Bring the Summer Movie Issue to Life
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
Action Codes Lead to Interactive Movie Pages
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
Comprehensive Content Engages Readers
Facebook, Twitter, and Email Sharing
Link to Entertainment Weekly Homepage
Provides Release Date and Movie
Information
Link Back to the Main Playlist
Watch Exclusive Video
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6
After Video Links to Complete Video Playlist
Access all preview pages from Playlist
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Thank you.
We turn action codes into mobile engagement on any mobile phone.
