Embed Size (px)
DESCRIPTION
The Entertainment Weekly preview issues generate tremendous interest and increased circulation. EW uses mobile videos of the movie trailers to further engage their readers and provide added value to what can appear in print. With the video playlist, EW readers could quickly see a thumbnail image of each movie preview and a short description of the film. The thumbnails are automatically generated by Nellymoser’s Mobile Engagement Platform. Selecting the movie launches the video automatically. After the video plays, the mobile campaign incorporated Nellymoser’s exclusive post-roll technology. Unlike other systems that keep the viewer on their branded page or can move the viewer to an unknown video, the post-roll technology brings the viewer to a branded page with an opportunity to play the same video again or share it via Facebook, Twitter or Email.
Citation preview
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 1
2011 Summer Movie Preview Issue
• 30 Action Codes span the entire issue▫ Advertising and editorial
▫ More codes increase participation
• 19 Codes used in Editorial Sections▫ Movie preview videoss enhance Summer
Preview editorial feature
• 11 Codes used in Advertisements▫ Leads to advertiser content and videos framed
in EW experience
• Video with Post-Rolls, Playlists
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
Action Codes are Promoted Throughout the Issue
• Code and instructions featured in the Letter from the Editor
• Central page provides instructions for scanning
• Code provides a link to the main mobile page
• Features advertisers
• Scan to subscribe to magazine
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
Codes in advertising and editorial lead to increased overall engagement
See clips and trailers from this summer’s new releases
Action Codes bring the Summer Movie Issue to life
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
Action Codes Lead to Interactive Sponsor Pages
Link to Movie Trailers
Share, Twitter, and Email sharing
Watch Video
Link to Entertainment Weekly homepage
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
Summer Movie Feature Enhanced by Content
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6
Action Codes Lead to Interactive Movie Pages
Facebook, Twitter, and email sharing
Link to Entertainment Weekly homepage
Provides release date and movie
information
Link back to the main page
Watch exclusive video
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7
Redirects After Video to Illustrated Menu Page
Access all preview pages from menu
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 8
Menu Page Also Connects to Sponsor Video Pages
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Thank you.
Nellymoser, [email protected]
We turn action codes into mobile engagement on any mobile phone.
