© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Enterprise Public Cloud is Not an Oxymoron

Dan Baigent, Senior Director, HP CloudApril 3, 2013

BuildCloud services

ConsumeCloud services

Private Cloud Managed Cloud Public CloudTraditional

SLAsavailability, security, performance, compliance, cost

HP Converged Cloud: the cloud enterprises rely on

Delivering enterprise grade cloud services

HP’s Public Cloud

HP Cloud Marketplace *

HP Cloud Infrastructure Services (IaaS)

InteroperabilityPlatform Services (PaaS) SaaS/ISVs hosting

PublicPrivate

Managed

Partner Ecosystem

…

* Coming soon

Public

hpcloud.comHP’s Public Cloud

Public

• Operates one of the largest public clouds based upon OpenStack™– Thousands of compute nodes, multiple petabytes of storage– Hardened deployment with ArcSight, Fortify, and Tipping Point– Developer tools including Command Line Interfaces, language bindings– Integrated operational systems for usage, key management, monitoring

• Leading OpenStack contributor– HP Cloud Services is one of the leading contributors to OpenStack™ with

the 2nd largest number of employees contributing– Continuous integration, testing, and deployment lead of OpenStack

commits– Proven, reference architecture and operational systems for scale

On-Demand, Pay-as-you-GoHP Public Cloud Portfolio

On demand compute instances as well as custom instances to handle unique workloads

On-demand scalable storage capacity for archiving and data backup

Delivery of cached content to end users powered by the Akamai Intelligent Platform™

Move data from one compute instance to another with a high-performance, highly available storage solution

On-demand, scalable access to application data

Automated configuration, deployment, and management of applications written in a variety of languages

What’s New on HP Public Cloud?

HP’s Public Cloud Program for Global System Integrators

• Enables consulting services, referring or reselling HP’s public cloud

• Engage through test environments, go-to-market, sales/technical resources to transition customers with speed, agility, reliability

• Leverage HP’s extensive, long-standing enterprise relationships and expand cloud practice

– easier

• Translates domain names to IP addresses using global server network

• Quick and reliable routing

• Saves developer time

HP Cloud DNSHP Cloud Load Balancer

• Distributes web traffic across multiple services

• Improves performance and scalability• Optimizes application response times

and reduces IT mgmt cost

HP Cloud Monitoring

• Provides infrastructure metrics, alerts, notification tools

• Increased confidence in workload performance• Helps users identify potential issues before

impacts to production

Portfolio Expansion (private beta) “as a service” offerings speed time to value and simplify development of cloud applications

• Provides referral framework for HP’s public cloud, reseller program (summer 2013)

• Capture new markets and customers with training, co-branding, marketing tools

• Rewards long-term relationships with annuity based commission

HP’s Public Cloud Program for Value Added Resellers

HP Public Cloud Data Center Strategy

• Regional Architecture • Designed with N+1 power redundancy made up

of three independent power systems

• Contains a minimum of 3 physically separate availability zones (AZ)

• Each Availability zone …• Is fed by two independent power feeds from

separate substations

• Has a minimum of two network drops at separate ends of the facility

• Contains redundant power to each rack and diverse cabling to eliminate any single points of failure

AZ1

AZ2AZ3

AZ1

AZ2AZ3

EastWest

Public cloud durability

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Uncovering New Opportunities

Backup and Archive Dev/Test Cloud Big Data

AnalyticsApplication

TransformationFile Sharing and

Collaboration

• Capacity on demand

• Offsite durability with instant recall

• Eliminate Tape

• Deliver apps faster

• Lower development costs

• Agility and elasticity

• Scale out data architectures

• Compute on demand

• Pay for use, no commitments

• Enhanced efficiency

• Lower costs

• Migration of existing workloads

• Multi-site accessibility

• Global File System

• PC and Mobile data access

Common use cases on the journey to the cloud

Use cases supported with world-class Solution partnershpcloud.com/partners

RiverbedAboutRiverbed’s Whitewater cloud storage gateways help with data protection and DR for SMB/SME organizations when combined with HP Cloud StoragePrimary Use Case

• Cloud backup: eliminate tape, tape vaulting, management burdens and storage costs with cloud storage

• Tiering: old data to cloud storage to reduce storage costs and extend the life of on premise storage investments

• Disaster Recovery: Improve DR readiness with secure, off-site cloud storage

Backup and Archive

GladinetAboutGladinet Cloud provides simple online collaboration, online file storage, offsite backup and team workspaces based on HP Cloud Storage.

Primary Use Case• File sharing and collaboration: seamlessly integrate cloud and

local storage to create a hybrid cloud solution with centrally managed, unified access

• Cloud backup: immediate migration of existing folders and file shares to the cloud

• File server replacement with AD integration: automatic unification of cloud and local file shares using existing Active Directory identities

File Sharing and Collaboration

ActiveStateAboutStackato is ActiveState’s groundbreaking private platform as a service (PaaS), and is the cost-effective, secure, and portable way to develop and deploy apps to the cloud.

Primary Use Case

•Setup & scale: Create an auto-configuring private PaaS on top of private cloud or IaaS in minutes

•Develop & deploy: Deploy new, migrate existing applications to the cloud in 3 simple steps

•Manage & monitor: Manage updates, upgrades, Monitor application performance

Dev/test Cloud

CliqrAboutCliqr simplifies the process of on-boarding, testing and running applications on clouds so that today's businesses can take full advantage of the real power and elasticity that cloud computing offers.

Primary Use Case

• On-boarding: on-board and run existing line-of business applications such as web apps, big data, grid computing

• Cloud-burst: application workloads between private and public clouds

Application Transformation

AppZeroAboutAppZero helps move existing server applications to and from any cloud - with no lock-in.

Primary Use Case• On-boarding: migrate existing applications to the cloud

• Hybrid cloud: continuous/incremental on-boarding or cloud bursting for applications

• Enterprise app store: for instant provisioning of complex, multi-tiered enterprise applications

Application Transformation

DataStax Big Data Analytics

About

DataStax Enterprise is a complete big data platform, built on Apache Cassandra™, architected to manage real-time, analytic, and enterprise search data in the same database cluster.

Primary Use Case

• Big Data Analytics: Big data platform that enables real-time/online data to be managed alongside analytic and search data, with everything being stored in the same database cluster

• Enterprise Search: Robust full-text search, hit highlighting, faceted search, rich document (e.g., PDF, Microsoft Word, etc.) handling, and geospatial search

To learn more: hpcloud.com and hpcloud.com/partners

Dan Baigent