Empowering Next Generation Media

Presentation

Bob FitzpatrickMedia Practice Lead

Bryan Spaulding

Media Practice Lead

Jeff Potts

Content Management Practice Lead

Confidential 2

Goals of NGI Media

Increase Online Revenue1. Turn Content into Assets2. Expand Ad Supported Biz Models3. Enable Syndication Biz Models4. Enable API-based Biz Models

Increase Operational Efficiencies1. Integrate Digital Asset Management, Content Management,

Community, Syndication, and Reporting Systems2. Deploy multiple sites from a common component-based

architecture

3

How Do Companies Expand Online Revenue?

Turn Content Into Assets– Create a Valuable Asset

Repository that can enable multiple rich media applications and multiple online business models

– Digital Asset Management (DAM) is a key component

• Ingest• Categorize & Tag• Encode for Multi-purpose

Use• Index• Store & Retrieve

– Assets become more readily re-purposed and distributed to own/operated sites, social media networks, and partner sites

DigitalAsset

Repository

Meta Data

Media Files

User Interface

Asset Management

Owned Operated Site

Affiliate Site

Social Networks

4

How Do Companies Expand Online Revenue?

Expand the User Experience to Increase Ad Inventoryand Time On-site

– Go beyond basic templates and ad banners

– Empower UGC and Social Interactions to increase viral marketing and build loyalty

– Develop Rich UX and expand media gallery and video ad inventory

– Enable contextual content presentation and ad placement to increase time-on-site and click rates

– Personalized presentation to increase utility, build user loyalty and return visits

User Generated

ContentRich Media Delivered In Context

5

How Do Companies Expand Online Revenue?

Extend Reach Beyond Single Sites to Enable Syndication Business Models

– Serve content to the audience at any aggregation point

– Update syndication capabilities to go beyond standard RSS

– Distribute applications in addition to content and data

– Empower affiliates to leverage syndicated content

– Increase online ad revenue and promotional reach through affiliates

World Wide Web (Internet)

Media Sites

PartnerSites

FlagshipSite

Communitiesof Interest

IndividualSubscriberWebsites

Your High-demand

Content

SocialNetwork

AffiliateSites

6

How Do Companies Expand Online Revenue?

Expose Digital Asset and Data Repositories to Enable API-based Business Models

• Store content in a structured way whenever/wherever possible

• Scale B2B distribution as well as supplier relationships by providing programmatic access to assets through API's

• Enable content to go to where users are vs. hold behind walled garden

• Partners pay for access to content and carry the costs for audience acquisition, content presentation, application development, site maintenance and hosting

7

How Do Companies Increase Operational Efficiency?

Assemble Key Media & Publishing Systems Into a Media Service Architecture

– Asset Management– Content Management– Community Management– Advertising– Commerce– Rich Media– Syndication– Reporting & Analytics

Rationalize Multi-site Deployments

– Service-oriented– Component-based– Common Libraries– Federated Repositories– Shared Resources– Scalable Infrastructure

Serve the “3 Screen” Experience From a Common Platform

– PC• Multiple Sites• Multiple Affiliates

– Mobile• Multiple File Formats• Multiple Device Specs

– TV• Format for “10-foot UI”

8

Serv

ices L

ayer

How Do Companies Increase Operational Efficiency?

Reports &Analytics

User Profile

Web ContentManagement

Personalization

Workflow

Advertising

Commerce

Community

Search / Browse

Media Services

AssetManagement

Rich MediaDelivery

Digital RightsManagement

WebsitesWebsites

Micro-Sites / Properties

Distribution Partner X

Distribution Partner X

Web APIWeb API

EmbedEmbed

User

Data FeedsData Feeds3rd PartyContent Suppliers

3rd PartyContent Suppliers

InternalContent

Producers

Controlled SyndicationControlled

Syndication

Distribution Partner Y

Distribution Partner Y

Interfaces

MediaAssets

AccessAccess

Website Content

StructuredData

Media Service Architecture

Content + Data Repositories

•Search Engines•Social Networks•3rd-Party Blogs•Viral (Link Sharing)

Confidential 9

How Can Alfresco Help?

Front-end technology agnostic

Multiple key components can be combined • E.g., DAM and WCM

“Content as a Service”• Easily expose content as an API

Robust Workflow Management

Multi-site Deployment Ready

Extensible through API’s & Plug-ins

Enhance productivity• Virtualization & developer sandboxes• Snapshots, version control, rollback• Access the repository through a plain file share

10

Alfresco-Powered Media Platform

REST/ATOM/RSS

MetadataLDAP

Custom Content ModelAdvanced WorkflowCustom ActionsMinor Web Client Cust.All File-based Content

BrowserCIFSWebDAVFTP

LDAPDirectory

Content,

applications, and

adsZero effort from

affiliate site team

Third-partiesvia REST CDN

Affiliate Sites

REST/ATOM/RSS

Flagship Site

Any technologyAny designLeverages static content

or queries repository via

REST

Producers

Controlled

SyndicationAds &

campaignsAnalytics

REST/ATOM/RSS

11

About Optaros Media Practice

We help our clients seize new online opportunities

300% increase in syndication revenuePayback – 12 months Replaced ASP, capture all lead revenuePayback – 8 months

Transferred PGATour from CBS in 14 weeksPayback – 10 months on ad sales

American Idol Top 12 RIA site, widgetTime – 1 week

We have a proven record96% reference-able92% on-time/on-budget

We‘re growing$0 $26 million since 2005Over 100 clientsOver 200 employees in North America and Europe

We have a rich historyHelp clients leverage technology disruption: client-server, web browser − now assembled web

We’re well capitalized$34 million investment

For case studies & blogs regarding Online Revenue & Operational Efficiency:

http://www. optaros.com•http://www.optaros/com/clients•http://www.optaros.com/blogs