Empowering Next Generation Media
Presentation
Bob FitzpatrickMedia Practice Lead
Bryan Spaulding
Media Practice Lead
Jeff Potts
Content Management Practice Lead
Confidential 2
Goals of NGI Media
Increase Online Revenue1. Turn Content into Assets2. Expand Ad Supported Biz Models3. Enable Syndication Biz Models4. Enable API-based Biz Models
Increase Operational Efficiencies1. Integrate Digital Asset Management, Content Management,
Community, Syndication, and Reporting Systems2. Deploy multiple sites from a common component-based
architecture
3
How Do Companies Expand Online Revenue?
Turn Content Into Assets– Create a Valuable Asset
Repository that can enable multiple rich media applications and multiple online business models
– Digital Asset Management (DAM) is a key component
• Ingest• Categorize & Tag• Encode for Multi-purpose
Use• Index• Store & Retrieve
– Assets become more readily re-purposed and distributed to own/operated sites, social media networks, and partner sites
DigitalAsset
Repository
Meta Data
Media Files
User Interface
Asset Management
Owned Operated Site
Affiliate Site
Social Networks
4
How Do Companies Expand Online Revenue?
Expand the User Experience to Increase Ad Inventoryand Time On-site
– Go beyond basic templates and ad banners
– Empower UGC and Social Interactions to increase viral marketing and build loyalty
– Develop Rich UX and expand media gallery and video ad inventory
– Enable contextual content presentation and ad placement to increase time-on-site and click rates
– Personalized presentation to increase utility, build user loyalty and return visits
User Generated
ContentRich Media Delivered In Context
5
How Do Companies Expand Online Revenue?
Extend Reach Beyond Single Sites to Enable Syndication Business Models
– Serve content to the audience at any aggregation point
– Update syndication capabilities to go beyond standard RSS
– Distribute applications in addition to content and data
– Empower affiliates to leverage syndicated content
– Increase online ad revenue and promotional reach through affiliates
World Wide Web (Internet)
Media Sites
PartnerSites
FlagshipSite
Communitiesof Interest
IndividualSubscriberWebsites
Your High-demand
Content
SocialNetwork
AffiliateSites
6
How Do Companies Expand Online Revenue?
Expose Digital Asset and Data Repositories to Enable API-based Business Models
• Store content in a structured way whenever/wherever possible
• Scale B2B distribution as well as supplier relationships by providing programmatic access to assets through API's
• Enable content to go to where users are vs. hold behind walled garden
• Partners pay for access to content and carry the costs for audience acquisition, content presentation, application development, site maintenance and hosting
7
How Do Companies Increase Operational Efficiency?
Assemble Key Media & Publishing Systems Into a Media Service Architecture
– Asset Management– Content Management– Community Management– Advertising– Commerce– Rich Media– Syndication– Reporting & Analytics
Rationalize Multi-site Deployments
– Service-oriented– Component-based– Common Libraries– Federated Repositories– Shared Resources– Scalable Infrastructure
Serve the “3 Screen” Experience From a Common Platform
– PC• Multiple Sites• Multiple Affiliates
– Mobile• Multiple File Formats• Multiple Device Specs
– TV• Format for “10-foot UI”
8
Serv
ices L
ayer
How Do Companies Increase Operational Efficiency?
Reports &Analytics
User Profile
Web ContentManagement
Personalization
Workflow
Advertising
Commerce
Community
Search / Browse
Media Services
AssetManagement
Rich MediaDelivery
Digital RightsManagement
WebsitesWebsites
Micro-Sites / Properties
Distribution Partner X
Distribution Partner X
Web APIWeb API
EmbedEmbed
User
Data FeedsData Feeds3rd PartyContent Suppliers
3rd PartyContent Suppliers
InternalContent
Producers
Controlled SyndicationControlled
Syndication
Distribution Partner Y
Distribution Partner Y
Interfaces
MediaAssets
AccessAccess
Website Content
StructuredData
Media Service Architecture
Content + Data Repositories
•Search Engines•Social Networks•3rd-Party Blogs•Viral (Link Sharing)
Confidential 9
How Can Alfresco Help?
Front-end technology agnostic
Multiple key components can be combined • E.g., DAM and WCM
“Content as a Service”• Easily expose content as an API
Robust Workflow Management
Multi-site Deployment Ready
Extensible through API’s & Plug-ins
Enhance productivity• Virtualization & developer sandboxes• Snapshots, version control, rollback• Access the repository through a plain file share
10
Alfresco-Powered Media Platform
REST/ATOM/RSS
MetadataLDAP
Custom Content ModelAdvanced WorkflowCustom ActionsMinor Web Client Cust.All File-based Content
BrowserCIFSWebDAVFTP
LDAPDirectory
Content,
applications, and
adsZero effort from
affiliate site team
Third-partiesvia REST CDN
Affiliate Sites
REST/ATOM/RSS
Flagship Site
Any technologyAny designLeverages static content
or queries repository via
REST
Producers
Controlled
SyndicationAds &
campaignsAnalytics
REST/ATOM/RSS
11
About Optaros Media Practice
We help our clients seize new online opportunities
300% increase in syndication revenuePayback – 12 months Replaced ASP, capture all lead revenuePayback – 8 months
Transferred PGATour from CBS in 14 weeksPayback – 10 months on ad sales
American Idol Top 12 RIA site, widgetTime – 1 week
We have a proven record96% reference-able92% on-time/on-budget
We‘re growing$0 $26 million since 2005Over 100 clientsOver 200 employees in North America and Europe
We have a rich historyHelp clients leverage technology disruption: client-server, web browser − now assembled web
We’re well capitalized$34 million investment
For case studies & blogs regarding Online Revenue & Operational Efficiency:
http://www. optaros.com•http://www.optaros/com/clients•http://www.optaros.com/blogs