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Company Overview2011-2012
Introduction to Exponential-e • Founded in October 2002 – First UK company to launch Internet over Ethernet
• Our Vision:
Achieve the status whereby Exponential-e 2.0 is formally acknowledged among our peers, competitors and clients as the most advanced and innovative business technology enabler in Europe
• Applied Innovation
• Introduced Intelligent Route 1 algorithm - 2004
• Designed and built first ever VPLS network in Europe - Hybrid VPLS/MPLS since 2006
• First UK company to “unbundle Ethernet” - Launched PowerNGN - 2008
• High Bandwidth/Low Cost Industry Leading Performance & SLA
• Launched A³ – Application Awareness & Control within Cloud – 2010
• Smart Wires Technology
• Premium Customer Service & Quality
• 95% of clients would recommend Exponential-e and are “very satisfied” or “satisfied” with the service they receive
2002 2004 2005 2007 2008 2010 2011
Founded in October 2002. First UK company to launch Internet over Ethernet
Introduced Intelligent Internet Routing Algorithm
Designed and built first ever VPLS Network in Europe
First WholesaleSIP Interconnect requiring no CPE
First UK company to ‘unbundle Ethernet’. PowerNGN is launched
Broadcast VideoUK transferacross Ethernet
Exponential-e’s Ultra Low latency Ethernet Financial Trading Network
Launch of Utilisation based Cloud Services
Seminar “The Complementarityof Next Generation Network and Virtualisation. Exponential-e as Cloud Visionaries
Voice DRand MobilityThrough SIP
World First. Application Management from the cloud. A Cubed is launched.
History of Applied Innovation
Exponential-e Differentiators• A Network designed specifically for business only end-users.
• We are a respected technology innovator.
• The versatility of both layer 2 and layer 3 solutions.
• UK’s only company with VPLS pedigree since 2006.
• We can deploy multiple services over a single fibre circuit.
• Low-latency network design.
• Cloud optimised network
• Off-site virtualised resources perform as if deployed in the LAN.
• Allows for advanced hypervisor virtualisation abilities (e.g. vMotion).
• Integration of Unified Communications with VPLS and virtual services.
• Unmatchable provisioning and operational excellence, underpinned by our quality procedures.
• Managed services End-to-End SLA (including cloud and telephony solutions).
• Strong financials. Balance sheet worthy of Dun & Bradstreet’s coveted No.1 credit status.
• 95% of customers are either very satisfied or satisfied with us (Q3-11 Customer survey).
Revenue Growth
February March April May June July August September October November December January0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
Cumulative Revenue Growth 2007-2010
2007200820092010
2011 Sales Growth = 42%
MEDIA CORPORATIONS
LEADING ENTERPRISES
CARRIERS & SERVICE PROVIDERS
FINANCIAL CORPORATIONS
95% of Exponential-e’s customers said that they were either “very satisfied” or “satisfied” with the service they receive from us.
60%
35%
3%
1% 1%
Are you satisfied with the quality of service you receive from Exponential-e?
Very satisfied
Satisfied
Neither satisfied nor dissatisfied
Dissatisfied
Very dissatisfied
Source: Q3 2011 Customer Survey
Customer Satisfaction Levels
ISO: 9001 ISO: 20000ISO: 27001
Exponential-e gained the ISO: 27001, 9001 and 20000 certification; showing our commitment to
bringing information security under explicit management control and SUPPORTED by our
quality management systems
ISO Accreditations
Exponential-e Network• Carrier Ethernet network - Enables high-speed, cost-effective connectivity
• State-of-the-art VPLS design. Fully-meshed layer 2 switched
• Ethernet core
• Capacity, resilience and flexibility are built-in
• One of the largest Metro networks in London and excellent coverage throughout the UK.
• Connected to over 32 Datacentres - offering total flexibility and choice
• No consumer traffic
• What is the commercial benefit to your company?
London Network
x20
Glasgow Edinburgh
Manchester
London
Birmingham
Cardiff
National Network
200+ peer networks
Customer
Tier 1 Transit
Content Delivery Networks
SIP Voice
INTERNET
VIDEO
STORAGE
CLOUD28+ On-net Datacentres
30+ Trading Exchanges & MTFs
Video Conferencing Providers
Multiple SIP providers
Fibre OpticCable
Education, Media, Business, Consumer
PowerNGN Cloud Enabled Internet
70% of customer traffic is only 1 hop (1-2ms) away from its destination gateway. Only 30% goes via internet traffic
Services Portfolio
Last Mile OA & M
EDD
EDD EDDPrivate VPLSPrivate VPLS
Exponential-e’s 100GigE NGN
• Traffic classification based on TOS/DSCP/802.IP/802.1Q.
• VLAN forwarding/swapping/stacking (Q in Q).
• Performance management.
• Status monitoring.
• Port and VLAN level loop-backs for error testing.
• 802.3 AH Ethernet OAM tools for the first mile.
• Multiple services presented on separate ports.
• 100% separation of layer 2 services.
• Bandwidth management per service CIR, EIR
and Burst size.
The Exponential-e Service PortfolioExponential-e believes that creating a bespoke solution should be as simple as ordering from a menu.
Our unique Service Creation Platform enables companies to access all the services and applications we host on our network through a single Ethernet connection.
Execution Capability – VPLS SolutionRoyal Wedding Project – April 2011Watched ‘live’ by 110million people in US courtesy of Exponential-e