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A presentation by Max von Abendroth (EMMA) on the important role of magazines in Europe. A presentation made during the Magazine Day at the Print Power booth at DRUPA.
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DRUPA – Print Power - Magazine Day – 11 May 2012
E M M Arepresents the magazine media
accross Europe
15.000 magazine publishers
50.000 magazine titles
reaching 360 million EU citizens
E M M Arepresents the magazine media
accross Europe
28 National association members
in 18 EU Member States
and 22 Corporate Members
Europe‘s magazine sector is
doing well:
Germany:
ADAC motorwelt
13.643.161
Spain:
Pronto - circulation
3.489.303
Sweden:
Buffé – circulation:
2.019.500
France:
Téle Z - circulation
1.481.000
Poland:
Tele Tydzień - circulation
1.320.000
UK:
TV Choice - circulation
1.304.000
Strong magazine brands:
Strong magazine brands:
Europe‘smagazine media:
in tune withtheirreaders .
hosted by European Magazine Media Association – www.magazinemedia.eu
Average repertoire of different printed newspapers and
magazines:
Digital natives: 25Average adult: 17
(Source: National Readership Survey 2011, 2011)
75% of smart-phone users use mobile media
up 62% on last year
(Source: ComScore, 2011)
Nearly 90% of digital news shoppers wish to
continue receiving paper at home or in store.
(source: Nielsen media research, 2011)
The Future of Magazines and the Magazines of the Future
hosted by European Magazine Media Association – www.magazinemedia.eu
Source: The Economist, 2012
80%
35%
20%
65%
Print: today Print: 2014Digital: today Digital: 2014
Changing media consumption habitsThe Economist: preference in accessing The Economis t 2012 / 2014
The Future of Magazines and the Magazines of the Future
hosted by European Magazine Media Association – www.magazinemedia.eu
Source: The Economist, 2012
Tablet sales globally326 million
65%
2011 2012 2015
252 million
178 million104 million
64 million
2013 2014
The Future of Magazines and the Magazines of the Future
hosted by European Magazine Media Association – www.magazinemedia.eu
Source: iMonitor, McPheters & Company, 2012
Magazine Appsdevelopment - globally
4.137
April 2010 January 2012
2.108
108
April 2011
The Future of Magazines and the Magazines of the Future
hosted by European Magazine Media Association – www.magazinemedia.eu
Source: BCG, 2012
Change in percentage of time spent
for reading magazines on an e-tablet (2010 – 2011)
versus other activities on an e-tablet
-4%
+3%
Germany
France
-6%
Italy
+10%
Spain
The Future of Magazines and the Magazines of the Future
hosted by European Magazine Media Association – www.magazinemedia.eu
Source: National Readership Survey (www.nrs.co.uk)
Digital natives aged 15 -24, are“average issue readers” of
8 print newspaper and magazine titles
compared to the
all-adult average of 7 titles.
The Future of Magazines and the Magazines of the Future
hosted by European Magazine Media Association – www.magazinemedia.eu
Source: National Readership Survey (www.nrs.co.uk)
Digital natives aged 15 -24,have a repertoire of around
25 different newspapersand magazines,
compared to an average of 17.
Print =
main source ofrevenuefor Europe‘smagazine publishers
Print =
key to developand maintainthe magazine brand
Print =
- enjoying reading- loving to be stimulated- looking to be surprised
EuropeanMagazine Media
Associationwww.magazinemedia.eu
Max von Abendroth, Executive [email protected]
Ph.: +32 2 536 06 04
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