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GI systems as a tool for rural development
Lessons learnt from the world
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National workshop on Origin-linked Products and their demand in Ukraine, TCPUKR3201 – Kiev, 25-26 August
OutlineOutline
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1. Origin-linked products and Geographical indications (GI)
2. Importance for value chain and rural development
3. Key factors for sustainable GI
Origin-linked products Origin-linked products and Geographical Indicationsand Geographical Indications
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GIs in the world
PGI Longkou Fen Si
AOP safran de Taliouine
Littoral Norte Gaucho rice AO
Banana of Costa Rica Apples of Sbiba
International Definitions GI-AOInternational Definitions GI-AO GI - TRIPS Agreement (1994)
Geographical Indications identify a good as originated in the territory of a Member, where a given quality, reputation or other characteristic of the good is essentially attributable to its geographical origin
153 WTO member states
AO - Lisbon Agreement (1958) Appellation of Origin is the geographical
name of a country, region, or locality, which serves to designate a product originating therein, the quality and characteristics of which are due exclusively or essentially to the geographical environment, including natural and human factors.
WIPO (158 member states) 27 Contracting Parties
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“AO” defined by Lisbon can be
considered as a category of “GI” defined by TRIPS
GI are considered to be intellectual
property rights, and members countries
have to provide legal tools to protect
these rights.
GI
PRODUCT Specific quality,
reputation in the
market
PEOPLE
Motivations and capacity to
engage a collective process
PLACE
Local natural and human
resources: soil, climate,
varieties, know-how...
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Potential to be registered as IP Right and be protected differentiation and exclusivity of use
Heritagebio-cultural, tipicity built over generations of producers
Consumers
Mean of identification = Geographical Indication (GI) or
Appellation of Origin (AO)
Variety of GIs in the world Variety of GIs in the world
Geographical scope Types of products and strategy Protection and Property, according to
the national legislation governmental standard (public policy) or
private standard sui generis protection : 167 Trademark systems : 56 nations (a number use both)
Conformity assessment systems (certification)
Exigencies
And varieties of impacts...
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Strengthening value chain and rural development
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Advantages Advantages
Economic Pillar
Environmental Pillar
protection against fraud (legal protection); access to niche markets; adding value; reducing market price fluctuations; redistribution along value chain; benefits from collective action; maintain added value in the production
areas Etc.
awareness and sustainable use of natural resources
preservation of biodiversity, Etc.
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Social Pillar self esteem and its indirect effects
(power of negotiation/rights defense);
preservation of cultural heritage; job opportunities; positive effects on tourism. Etc.
Consumers’ side social expectations food diversity guaranties about quality, origin
and production process Etc.
Local impacts
Collective approach and local appropriation
GI association : representativeness and GI management
Code of practice : participative process of elaboration for a shared definition of product and practices
Identification of local resources for preservation of specific quality and heritage
Market and partners identified (niche market with added value)10
Not automatic effects...: impacts depend on local conditions and process (not on registration as such)
Methodologies
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Guide: Linking People, Places and Guide: Linking People, Places and ProductsProducts
FAO/SINER-GI Road map for
activating a local sustainable process in which GI can play a role for economic development and social/environmental preservation
Step by step approach
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Sustainable Quality Virtuous Circle at Sustainable Quality Virtuous Circle at local level local level
1.1. Identification :Identification :1. Product: specific quality?2. Place: what resources involved?3. People: mapping of actors,
awareness and collective action
2.2. QualificationQualification :1. Elaboration of the code of practice
(rules for GI use)2. Recognition by public authorities-
registration
3.3. Remuneration;Remuneration; 1. Roles of the GI association 2. Marketing
4.4. Reproduction of local Reproduction of local resourcesresources1. Strenghtening the system
sustainibility according to feedback – assessment of impacts
2. Territorial strategy – tourism Roles of public actorspublic actors
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Cross coordinations Local (territorial) National (and
international)
Private sector - Value chain
Voluntary standard
• Collective action for qualification
• Marketing
Federations, national and international producer associations
Public sector
IP and Production sectors (agriculture, food, handicraft...)CultureEnvironmentTourism
Local policies, extension services
• assessment of request
• protection
• support policies
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Project design = Setting up GI system and Building capacities:• at institutional level for a clear and sound legal and institutional framework (protection and support) • at territory - value chain level : pilot product cases
Conclusion
GI as a tool for rural development: when taking into account the territorial system
(people, place and product) and its key factors and phases for GI implementation
Emergent policies area that require: Clear and sound legal and institutional framework Coordination between different sectors, levels and
capacities Importance of consumer information
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www. foodquality-origin.org
For more information or copies of the guides: Emilie VandecandelaereFood and Agriculture Organization of UN Food Quality and control (AGND) [email protected] Tel: +39 06 570 56 210
Thank you