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Join Matt Dugan, Technical Support Manager, from eFolder partner Dell AppAssure as he explores the benefits of global deduplication in AppAssure V5. Also learn how dedupe limits local and cloud storage costs and can boost partner margins.
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Deep Dive Into Deduplication
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SOURCE TARGET
SEED SEED
Archive Consume
Replicating non-seeded data
Base ImageIncremental 1Incremental 2Incremental 3Incremental 4Incremental 5Incremental 6Incremental 7Incremental 8
Seeded
Replicated
Shipping seed offsite
© 2012 eFolder, Inc. All Right Reserved.
Deep Dive Into Deduplication:How Data Shrinks and Margins Grow
Ted Hulsy
VP of Marketing, eFolder
415-235-6087
Matt DuganTechnical Support ManagerDell AppAssure+1 703 230 [email protected]
© 2012 eFolder, Inc. All Right Reserved.3
Agenda
• Introductions• Partner Expert:
– AppAssure repository configuration– Replication fundamentals– Deep dive into deduplication
• Pricing Models and Guidance• Q&A
© 2012 eFolder, Inc. All Rights Reserved.4
eFolder Cloud for AppAssure
© 2012 eFolder, Inc. All Right Reserved.5
eFolder Expert: Matthew Dugan
Configuring AppAssure 5: Repository Creation
• Volume determined to hold the repository files– Two components:
• Data• Metadata
• Thick Provisioning• Repository Structure:
– DFS.records• Data
– DFS.bmap • 1 bit for every 512 sector
– DFS.mbr • volume id, unique identifier
– DFS.record_ids • Maps record id’s, units that AA5 use to allocate data to the repository and stores the
metadata• When the repository is written a record id is given to the data file
– DFS.rmap • 8k logical records in the record ID File
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© 2012 eFolder, Inc. All Right Reserved.
Product Functionality: Replication
• Replication is a paired master-slave relationship between two cores in the same site, or across two sites over a WAN
• Replication occurs on a per machine basis – Master core asynchronously and continuously transmits the incremental
snapshots• Replication can be setup as one-to-one, one-to-many, or many-to-one
7© 2012 eFolder, Inc. All Right Reserved.
Master Slave
Product Functionality: Replication - WAN Optimized
• AA 5 offers new, WAN-optimized and deduplication-aware replication for off-siting data to public or private clouds
• A new Read-Match-Write (RMW) algorithm is tightly coupled with deduplication
– The two cores match keys before transferring data, and then replicate only the unique blocks that are compressed- encrypted-deduplicated across the WAN resulting in a 10x reduction in bandwidth requirements
– All data-in-flight is replicated over SSL 3.0 connection
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Master Slave
© 2012 eFolder, Inc. All Right Reserved.
Product Functionality: Replication - Data Seeding
• AA 5 allows you to seed (archive) Agent data to the Slave Core – The Agent data is already compressed and encrypted– If the total size of the archive is larger than the space available, the archive can
span across multiple storage devices – During the seeding process, the incremental recovery points are replicated to the
off-site location
9© 2012 eFolder, Inc. All Right Reserved.
Product Functionality: Global Deduplication
• Specific to each individual Core’s repositories• Data is written to the repository in 8k blocks• The Core runs a SHA checksum against
every 8k block– This is referenced or written to the deduplication cache
• If the block is new, it’s written to the repository• If it matches, then it is noted as a duplicate in the deduplication
cache
• Deduplication Cache– Redundant cache
• Primary and Secondary– Each is 1.6 GB hard coded into memory
10© 2012 eFolder, Inc. All Right Reserved.
Deduplication-aware Seeding
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SOURCE TARGET
SEED SEED
Archive Consume
Replicating non-seeded data
Base ImageIncremental 1Incremental 2Incremental 3Incremental 4Incremental 5Incremental 6Incremental 7Incremental 8
Seeded
Replicated
Shipping seed offsite
© 2012 eFolder, Inc. All Right Reserved.
© 2012 eFolder, Inc. All Right Reserved.12
Managed Services Bundle Model
24x7 Help desk
Managed business continuity
Managed network LAN/WAN/firewall/web
filtering
Line of business apps
Managed security AV/Spy/FW
Managed desktop
Managed Server
One price per client per month, based upon size/users/devices
© 2012 eFolder, Inc. All Right Reserved.13
BDR Service Line Model
• Bundle Model– Targets 50-70% recurring gross margin– Incorporates storage server/appliance cost into bundle– Flat $750 setup fee
BDR 1-125 BDR 2-250 BDR 3-500 BDR 4-1500 BDR 6-2000
Monthly Retail Price $300 $450 $600 $867 $1,125
Included # Servers1 2 3 4 6
Included Protected GB125 250 500 1500 2000
Custom Quote Model – 3x Wholesale
1. Understand client needs in their terms
2. Unbundle the offering and build on it
3. Custom price based upon:– Protected storage with short retention policy– Forecasted 66% (3x whole costs) recurring gross
margins for core offering – A la carte add-on services, recovery services, and
longer retention periods priced extra
© 2012 eFolder, Inc. All Rights Reserved.15
eFolder Wholesale Pricing
Please call eFolder for partner wholesale pricing details:
800-352-0248www.efolder.net/join
© 2012 eFolder, Inc. All Rights Reserved.16
eFolder Competitive Advantages
• Leverage the power of the cloud• Manage the migration from
on-premises to cloud servicesAdapt
• Your own service offerings• Your own pricing• Your own branding
Differentiate
• Predictable, monthly revenue streams• Low operating costs• Consistent margins and cash flow
Thrive
© 2011 eFolder, Inc. All Right Reserved.17
Contact Us
Phone: 800-352-0248Email: [email protected]: efolder.netBlog: efolder.net/blog/
Twitter: twitter.com/eFolder
Q&A
