Echelon Slide Deck

The Trend is your friend!

MichaelSmith

director, yahoo developer network

[email protected]

Introduction

Who am I?• I work for Yahoo Southeast Asia – which is Singapore, Malaysia, Thailand,

Vietnam, Philippines and Indonesia

• I travel the region talking to developers, startups, partners and the media sharing about Yahoo and learning about what others are doing

• I love my job!

• Home School, AS Computer Science, and lots of Travel

• Let’s begin

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Tech Support – State Net

Notes• Pc Help Desk

• Informix Databases

• Huge Sun Machines

• Modems

• VT 100 Terminals

• Data is King


Web Developer – The Marketing Store

Notes• Client side Java

• Browsers

• Graphic Design

• Big Business starts using the web


Internet Architect – Examen

Notes• Server side Java

• Marimba

• WebLogic

• JDBC

• Fat web clients


Sales Engineer – WebLogic

Notes• Appservers

• Enterprise use of Java, Internet and Browsers

• World Travel

• Big companies versus little companies


CTO – MetaMarkets

Notes• Power of the crowd

• Informix DB Again

• ATG Dynamo

• Video and Robotics

• Oreilly BBS system

• Custom Bulletin Board System

• Talking to VCs

• Spending too much money


Junior CTO – BEA Systems

Notes• Back to the Enterprise

• Focus on ASIA

• Software infrastructure getting commoditized

• Open source begins to make a dent

• Clouding computing starts to happen

• The dynamics of startups changed forever

• Mobile will be big


Pulling the rip cord

Notes• Living in Thailand

• Going to Thai school

• Hacking on wordpress, Google APIs, Yahoo APIs

• Durianseed.com

• Building companies is totally different

• Exploring SE Asia


Director YDN SE Asia - Yahoo

Notes• Back to corporate life but no suit and tie.

• Talking to startups

• It’s a different world but yet not much has changed

• What to work on

• Search commoditizing ideas

• Enterprise software maturing

• Mobile is the big one

• Building your network


The Future Web

• Sites need to be operational as soon as possible to reduce burn rates, build an audience & stake out a niche

• Feature rich sites need to reach all browsers, mobile interfaces and interact with other services – the cloud is your friend

• A site is valued on the audience or revenue it can generate – not the technology employed

• Web 2.0 or Mashing was just the start – a combination of services, infrastructure & federated profiles is required

How to get there

•Open source is a huge piece in reducing licensing costs but it is not enough – enter cloud computing

•Social features are considered defacto now – not just the icing on the cake

•Location based services becoming a common factor due to the mobility wave

•The web ID, profile or Authentication is becoming a service

•Content is still king but it comes from everywhere

Why care about Yahoo! ?

•SEA users on Yahoo!: • 63 million

•SEA users on Yahoo! Mail: • 30 million

•SEA users on Yahoo! FP: • 45 million

How Yahoo helps

Yahoo Developer Network has a plethora of goodies for developers – not covering them all here but many of them

•Utilities • Tools and APIs to help you build better, feature rich sites more quickly

•Services• Web services to help you conquer the masses

•Location Based Awareness • Become location aware – don’t forget maps

•Socialize – extend your reach• Tools to socialize your site plus the ability to reach the massive Yahoo audience

Visualize the Yahoo Stack

Your Website

Y! Id, OAuth, OpenID

Social

AB Mail Dir S & U YAP

Yahoo Tools & Utilities

YUI Pipes YQL Bprint

Location & Maps

Maps FE GP PM

Content

Flickr Weather Upcoming

Search

BOSS

SearchMonkey

Content is King!

Y! is chocked full of content but also makes it easy for developers to access the data while making it useful for writing apps around it

Make simple queries, get back XML, and combine they for interesting mashup apps or to enhance current apps with more content

• Flickr, Weather, Upcoming

• YQL hits the spot again

• select * from flickr.photos.search where text="singapore" limit 10

• select * from weather.forecast where location="THXX0002”

• select start_date from upcoming.events where woeid=23424948

Summation

•Resources • http://developer.yahoo.com

•Meme• http://meme.yahoo.com/smittyydn/

• http://www.facebook.com/michaelfs

•Slides• http://www.slideshare.net/dreampipe

•Win a trip to Jakarta!• http://advision.webevents.yahoo.com/openhackday09

•Open Hack Day Indonesia• http://icanhaz.com/openhacksea/

http://meme.yahoo.com/smittyydn/

http://meme.yahoo.com/smittyydn/

http://www.slideshare.net/dreampipe

Mark Pincus – From Zynga (Farmville)

• Web 1.0 was discovery of the web and links• Web 2.0 was the Google, both search and AdSense• Web 3 is the App Economy• The currency of this realm is what users want to talk about and like, “social breadcrumbs”

• Social plumbing – host portals – social applications.• Facebook is plumbing and the portal.• But don’t believe this is going to end with Facebook.• There will be many forms of social plumbing and portals.

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Mary Meeker – From Morgan Stanley

• Location-based services are the “secret sauce” of what makes the mobile web interesting.

• The iPhone/iPod touch is the fastest growing piece of hardware the world has ever seen.

• And usage share versus market share of the iPhone is incredible, meaning it will only grow.

• Facebook is becoming the multimedia repository, and it will allow you to do so much.

• Companies absolutely need to be on board with the mobile web. They have some time, but they need to act..

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Technology

Echelon Slide Deck