Record “Brand I Love”

scores

33%Growth in active

XboxLive users

400MMonthly active

devices around the world running

Windows 10

135BHours on Windows

10 since launch

19BHours spent playing

PC games on Windows 10

42MDevices running

Windows 10 across enterprise and

education customers

Momentum Since Windows 10 Launch

DESIGNED FOR DIGITAL TRANSFORMATION

Safer and more

secure

Powerful, modern

devicesMore personalMore productive

Windows 10 for business focus areasWindows 10 accelerates Digital Transformation

More Productive Experience & Devices

Designed forModern IT

Advanced Security Protection

MODERN SECURITY THREATS

“THERE ARE TWO KINDS OF BIG COMPANIES, THOSE WHO’VE BEEN HACKED, AND THOSE

WHO DON’T KNOW THEY’VE BEEN HACKED.”

J A M E S C O M E Y , D I R E C T O R F B I

Source: McKinsey, Ponemon Institute, Verizon

CYBER THREATS ARE A MATERIAL RISK TO YOUR BUSINESS

Impact of lost productivity and growth

Average cost of a data breach (15% YoY increase)

$3.0 TRILLION $3.5 MILLION

“CYBER SECURITY IS A CEO ISSUE .”- M C K I N S E Y

POST-BREACHPRE-BREACH

Breach detection

investigation &

response

Device protection

Identity protection

Information protection

Threat resistance

POST-BREACHPRE-BREACH

Breach detection

investigation &

response

Device protection

Identity protection

Information protection

Threat resistance

Windows 7

Trusted Platform Module (TPM)

SmartScreen

BitLocker

BitLocker to Go

Windows 10

Windows Trusted Boot

Microsoft Edge

Windows Defender

Windows Hello

Companion Device Framework

Windows Information Protection

Windows Defender

Advanced Threat Protection

Legacy or Modern Devices (Upgraded from Win 7 or 32-bit Windows 8)

Virtualization based security

UEFI Secure Boot

Device Guard

Credential Guard

Device Encryption

Security management

Conditional Access

Windows Hello Biometric Sensors

Windows Defender

Application Guard

Modern Devices (Fresh install or upgrade from 64-bit Win 8 )

Security without compromiseWindows 10 on Modern Devices

Windows 10 for business focus areasWindows 10 accelerates Digital Transformation

More Productive Experience & Devices

Designed forModern IT

Advanced Security Protection

Windows 10 can deploy without wipe and reload!

In-Place

Let Windows do the work

• Preserve all data, settings,

apps, drivers

• Install (standard) OS image

• Restore everything

Recommended for existing

devices (Windows 7/8/8.1)

Provisioning

Configure new devices out of box

• Upgrade OS to Windows

Enterprise

• Remove extra items (e.g. OEM)

• Add organizational apps

• Configure settings and security

New capability for new devices

• Wipe-and-Load

• Traditional process

• Capture data and settings

• Deploy (custom) OS image

• Inject drivers

• Install apps

• Restore data and settings

• Still an option for all

scenarios

Now 3 Deployment Choices

Managed in-place upgrade for existing devices

Runtime configuration of new devices – customize

without imaging

Reduced application, driver, and installation validation

and deployment costs

Opt-in feedback from Windows 7 and 8.1

Track upgrade readiness

Identify app and driver issues

Remediate

Drive deployment

How can the cloud help you supercharge your customers Windows 10 deployments?

Windows 10 for business focus areasWindows 10 accelerates Digital Transformation

More Productive Experience & Devices

Designed forModern IT

Advanced Security Protection

Breakthrough

Categories

Versatile

Form Factors

Mobility of

Experience

Quality Craftsmanship

& Design

Making anything you can imagine

State-of-the-art, hardware lab and advanced prototyping

center to design, build, test, iterate

100,000 sq ft for fabrication and test of mechanical

enclosures, audio, video, display, and RF technologies

Engineers and designers collaborate to rapidly

iterate for better designs and products

The people at Surface seek perfection!

O N E S E C U R I T Y M O D E L | O N E M A N A G E M E N T M O D E L | O N E D E V E L O P E R P L A T F O R M