Dreamlive DL1000

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Dream Live1 Man Live Broadcasting Relay System

2013.7.17.

C-On Dream

[I am a global venture]

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INDEX

Ⅰ. Company Introduction

Ⅱ. Overseas Market Strategy

A. Products & Services Introduction, Market Volume & Outlook

B. Marketing Strategy

-Segmented Market, Distribution Route,

-Business Opportunities and Positioning

C. Business Model

D. Total Sales & Profit Outlook for next 5 years

Ⅲ. Technological Competitive Advantage(Evaluation Index : Tech-

nology)

A. Possessed Abilities Enough to Invent High–tech Products

& Strategies to Secure Potential Competence

B. Level of Technology and Future Plan for R&D

Ⅳ. Action Plan(Evaluation Index: Action Plan)

A. Products & Services Engineering Plan

B. Organization, HRM(Human Resources Management) & Headcount Pro-

jections

Ⅴ. Innovation Strategy

A. Originality of Start-Up Products & Services

B. Innovation Strategy

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Corporate name C-On Dream. Co., Ltd. Representative Yun, Seok-Jin

Type of business

Business of a combined wire-

wireless service

SW development & Consulting

Wireless internet contents devel-

opment distribution sale

Focusing busi-ness

Infra Sys. business,

Development business,

Service business etc.

Num. of employees 63

Address

Sungsan Bldg 3F,4F,5F

BangbaeDong 983-41, Seocho-

gu,

Seoul, Korea

Tel. 02-3487-6290

Established date 15 June 2011 Capital stock 100 million won

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Ⅱ. Overseas Market Strategy

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Korea : SKT, KT, LG U+Abroad : Verizon(US) Vodafone(England), CSL(HK)…

Real time relay transmitting system

Mobile live broadcasting

Real timebroadcasting

Live streaming

Real time relay receiving sys-tem

Encoder& Transmitterin Backpack

2 Different type of wire-less(3G, 4G LTE) channels dispersive uplink

<Key map of real time broadcasting relay system channel bonding applied>

A. Products & Services Introduction

Mobile telecommunication base station

1 2

Without using an expensive broadcasting van,

Dream Live, an outdoors real time broadcasting relay

system,

is able to stream the video contents in live by 1 per-

son..

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Mobilizing broadcasting

van

Mobilizing broadcasting

van

1Man live streamingsystem

1Man live streamingsystem

Application area

Mobilizing to urgent site

Sites where hard to access

Disaster site Movable outdoorsports

A. Products & Services Intro-duction Evolving outdoors real time broadcasting relay system

*Vitalization the real time broadcasting relay system for building the out-doors Live broadcasting service.*Rapidly growing and disseminating telecommunication(3G/4G-LTE) Technologies Live video streaming by using mobile telecommunication network at-tract markets.

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In 2013, Live broadcasting system market volume estimated as 20.4 million USD. Market grow continuously as improving of broadcasting digitalization globally.

Origin _ Statistics information from ‘Ministry of Knowledge Economy’

Volume of ex/import

2011

2012

2013

Export Import

- -

Export Import

- 2.5

Export Import

- 2.7

<Unit : million USD>

Volume of ex/import

※ Annual average rate growth: 7%

2013

2016

2018

KoreaOver-seas

3.0 2.04

KoreaOver-seas

14.7 10.7

KoreaOver-seas

27 20

<Unit : million USD>

A. Market Volume & Outlook Live broadcasting system market in Korea mostly have used devices im-ported from abroad, its market volume will grow over 10 times in 3 years from 2013.

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B. Marketing Strategy – Business Opportunities and Positioning

[SNS’s big role in Boston marathon terror site]ETNEWS - Internet journal 16 April 2013

Sharing emerging news rapidly and noticing acquaintance’s safety by using SNS.Twitter transferred news of terror in Boston for the first time as LA TIMES. A lots of people in the disaster site spread news and condition of terror site rapidly. News from Twitter was faster about 10 minutes than news from new cable.

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B. Segmented Market

Easy access to areas with catastrophe.

In hospital for grasp patient’s health condi-tion

Application to local autonomous district’s ac-tivity

In various celebration sites

Application to election camp

Applicable field for entering into international market

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B. Segmented Market

Name Dream Live TVU Live U

Maker land Korea US Israel

OS Android(Linux) Linux Linux

Start up time

Within 60sec. About 60sec. About 240sec.

Bitrates 128kbps~20Mbps 100kbps ~ 10Mbps 400kbps ~4.5Mbps

Dimensions 15.7x6.5x2.4cm 35x20x48cm 25 x 36 x 11.5 cm

Weight 1.75kg 5.9kg 6kg

Battery play 3hrs 2.4hrs 1.5hrs

Compari-son

LiveU

TvUDream

Live

PRICE

FUNCTION

Price : 31,820 USD / unit

Weight : 6 kg Support SKT, LGU+ Price : 29,091 USD /

unit Weight : 5.9 kg Support SKT, LGU+

Price : 24,545 USD / unit

Weight : 1.75kg Support : SKT,

LGU+ ,KT

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Segment Position-

ing

EUROPE ASIA

N. AMERICA

S. AMERICA

OCEANIA

AFRICA

18nations, including England, ask for us to do sole distribution and ea-ger to support the field test of DL1000.

Suggesting to bid 20 sets of DL1000 by 4 areas in India, including Delhi, Mumbai.

INDIA Doordarshan

TVB interested in producing Live broadcasting contents by using LTE networks in HK and want to give us an active supporting by sup-plying LTE modem drive informa-tion.

HONGKONG TVB

It is a corporation which is does sole distributing. This corp. suggests to takes part in the open house.

US Band ProENGLAND Agent

B. Distribution Route

How we can secure the markets? (Overseas Countries)

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WeaknessWeaknessStrengthStrength

ThreatThreatOpportunityOpportunity

SWOT AnalysisSWOT Analysis

Inner factor

Outer factor

Securing a core technol-ogy early and its commer-cializationSecuring the references andmarket preemption.

Securing market competi-tive power by launching specialized product as the country’s communication environment.

Full-HD broadcasting market growth.

The highest 3G/LTE tech in Korea

No competitive firms

Securing field test, targeted abroad

- Though HDTV has been relatively successful, it is far from being omnipresent..- More than 80% of the world’s TV channels in 2013 are ‘still’ in standard definition.

DVB UHDTV Chair : EBU “David Wood”, DVB Scene (‘13. 03)

Development of smart phone and tablet PC

Evolution of telecommunica-tion technology.

Internal and external competitive engines ap-

pearance

Advancement of related market / technology awareness - Promoting DL1000 and se-curing market

Samsung’s Galaxy S4 supports HEVC functionality

- Camera performance- Encoding compression performance- Low power management

Certificating new technology in in/outland(NET), New products(NEP)and se-curing the reliability of prod-uct

(NET)New excellent tech-nology(NEP)New excellent prod-uct

Distinctive business model(broadcasting fusion solu-tion)

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B. Marketing Strategy – Business Opportunities and Positioning

Through alliancing rental business between KT(domestic)and agent from abroad, aiming reducing the product price and easy dispersing with price compet-itiveness.

Implementing joint brand, through cooperating of marketing and technol-ogy with telecommunication firms such as SKT(domestic), Verizon(US) and etc.

Marketing and selling through regional sole distribution by D2S(domestic), PI International, B&H(overseas) and Band Pro(overseas).

Market expansion by launching specialized product as nation’s broadcast-ing environment and by disseminating telecommunication.

Type Product specifications Markets

Premium level

• Price : 24,550 USD• Resolution : Supporting max. Full-HD

(1920×1080)• Radio net: Supporting 4G LTE, 3G, Wi-Fi

dispersion transmit.

Main broadcaster supplying Full-HD Contents

Lite level

• Price : 10,910 USD ~ 18,182 USD• Resolution : Supporting SD ~ HD

(1280×720)• Radio net : Supporting 3G, Wi-Fi dispersed

transmission.

Broadcaster supplying HD level contents and countries having no 4G LTE.

Real time ransceiver

• Price : 13,636 USD• Radio net : Supporting dispersed transmis-

sion• Making on demand as Real Time trans-

ceiver as combined format device which is from existing encoder and decoder

Broadcaster where wish to using pre-purchased en-coder and decoder.

C. Business Model

Marketing strategy

Shape and scale

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Market scale

Annual growth

Domestic(million USD)

Overseas(million USD)

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2.9★ Origin : [Ministry of Knowledge Economy] in August 2011 in Korea★ Based a fact finding of broadcasting equipment business★ Broadcasting equipment market supposedly grow 7% per year.

★ Inner, outer market scale till 2018★ Domestic : 27million (USD)★ Overseas: 200million (USD)

Live broadcasting relay system

2013 2014 2015 2016 2017 2018

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3.7

54

7.4

107

14.7

158

22

200

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Annual market scale & growth

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(Unit : Million USD)

2016 2017

20%

2.5

11.4

21%


2015 2014

18%

15%1.0

0.6

Sales net income(%)

Total sales amount

2018

23.5

23%

*Origin _ Above data is based in business growth prospection by [Ministry of Knowledge Economy] in South Korea. Above information is estimated sales amount from the market in 2016~2018.

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Ⅲ. Technological Competitive Advantage

(Evaluation Index : Technology)

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A. Possessed Abilities Enough to Invent High–Tech Products

Key FeaturesDivision

Transmission Unit

(DL1000-B)

• Transmission the H.264 high-quality and high-compression, transmission high-

compression(20mbps) (Store & Forward)

• Full HD video recording and transmission at the same time

• Implementation reliability and quality by using hardware codec

• Equipped the mobile data USB modem up to 16 units

(Ethernet,3G,4GLTE,Wi-Fi, etc.)

• Packet distributed transmission prevent the data traffic

• Distributed Packet Transmission and Copy Transmission increasing reliability

• V-Mount Battery using up to 3 hours

• Supply the External AC Power

• Mounted separately, SDI through out Monitor

• Android System for Low-Power, Free Upgrades

Receive / Control

Server

(DL1000-C)

• Station LAN (Static IP)

• Mounting the base 250GB SSD

• Expansion the ability to receive multi-channel of 8:1(The number of channels is scalable,

only depending on the bandwidth of the internet backbone)

Decoder

(DL1000-D)

• It’s Hardware Codec. Transmitter send image and implemented the high-resolution/SDI

• Error Correction (FEC / ARQ) function

• Input Synchronous BB, HD Tri-level mount Interface GENLOCK

• Play the save file

• Default mount the front panel for Less PC

• Data Modem(Need to purchase separate) USB type mobile communication data modem

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<“HEVC live broadcasting relay system channel bonding applied” technical block diagram>

WiBro/IEEE

802.16m

HEVC based real time relay transmitting system

Diverse units - adaptive express encoding

Ratio control & improve defini-tion

Multi core based juxtaposition encoding

SIMD optimization

Channel bonding based radio dispersive transmission

Various radio net devices awareness

Dispersive transmission through channel bonding

Minimizing delay of dispersive transmission

HEVC based real time relay receiving system

Full-HD HEVC real-time video decoding

Correction video error, post-cleaning

Multi core based juxtaposition decoding

SIMD optimization

Monitoring and controlling IP packet Transport network based

IP packet united receivingIP packet checking effective-

nessIP packet data loss

restoration

Broadcast-ing deliv-

ery

IP packet arranging and merging

Full-HD HEVC real-time video encoding

B. Level Of Technology & Future Plan for R&D

3G/4G LTE

WLAN

Developing and commercializing the DL1000 as the world first Full-HD outdoors relay broadcasting service with HEVC en-coding/decoding technology,

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Ⅳ. Action Plan(Evaluation Index: Action Plan)

Real-time based HEVC relay system planning and

combing

Not only relay transceiver system, but also supporting customized production let in-dependent adjusting of individualized core module(compressing and transmit-ting data).

1 STEP _ Developing and commercializing at domestic market(including field test)

Enhancing its completion by having the trial services of internationally secured references, original technology and system technology.

2 STEP _ Developing and commercializing at overseas-targeted market(including field test)- Implementing STEP 2 on the basis of accumulated technologies and know-hows from the STEP 1

01.

*Express algorithm development*Realizing parallel processing*Verifying real-time and securing test video*Verifying function and improving services

*Radio net interlock channel bonding*Developing diffusing transmission algorithm. *Function verifying and improving

*Defining the requirements-Plan function of structure-Detail lay out

*Building trial environment*Unifying developed technology and interoperability test

Establishing R&D plan and system plan & core technology development and prototype development

Drawing phased conclusion and implementing commer-cialization.

02.

Developing to conduct inner core module in relay system.

03.

Developing the en-coder and decoder for Full-HD level of HEVC.

Developing radio dif-fusing transmission technology, channel bonding based.

Core algorithm developing and redeeming service

Establishing trial environment and

developing prototype

Developing service by using a core capability institution possessing.


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LTETransmission

4G LTE transmitting solution diagram

TransmissionSystem

Internet


SourceVideo

(HD/SD-SDI)

H.264/AVCEncoder

Video/AudioElementary

Stream

Trans-port

Packets

•Android System•TS Packet Split & Indexing•4G LTE Modem Driver•Trans Channel Main, Sub Switching

Ethernet

ReceiverTransmission System

H.264/AVCDecoder

ReconstructedVideo

HD/SD-SDI

Trans-port

Packets

•Linux OS System•Split TS Packets Compare(Main, Sub Channel) & Order Array, Merge

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Development contents 1Q 2Q 3Q 4Q

1STEP Implementation schedule

Development contents 1Q 2Q 3Q 4Q

2STEP implementation schedule

HEVC based

Real Time

Relay System

1. Requirements analysisand definite

2. Structure function Plan-

ning

3. Detail lay out

4. Realization HEVC based Real-Time Relay

transmission System by Modules(Domestic)

5. Realization HEVC based Real-Time Relay

receiving System by Modules (Domestic)

6. (Domestic) Trial environment realization,sender/receiver system function verification &stabilization , integrated implementation 1.Realization HEVC based Real-Time Relaytransmission System by Modules(Foreign)

2. Realization HEVC based Real-Time Relay receiving System by Modules(Foreign)

3. (Foreign)Building trial environment, sender/receiver system function verifica-tion & stabilization, integrated implementation

4. Qualified office authentication test


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1210

2016 2017 2018 2015 2014

B. Organization

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64

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2014 2015 2016 2017 2018

Encoding 1 2 3 4 5

Decoding 1 1 2 3 4

Transmitting 1 2 3 3 3

Gathering 1 1 2 2 3

Total 4 6 10 12 15

Headcount Projec-tions

Headcount Detail

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Ⅴ. Innovation Strategy

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Safety

Fast Transfer

Distributed Transmission

HighBandwidth

High Quality

Guaranteed /support minimum delay rate

Wired - under 0.9S Wireless – about 1.5S Bit rate

transmission up to 20Mbps

Implementing the Full

HD(1080i)qualities.

Encoding/Decoding through H/W

A. Originality of Start-Up Products & Services

when practical use wired/wireless

Transmitting wire bonding Sending bonded LTE to networksTransmitting and bonding wired/LTE at once

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Administrator CMS

Seller CMS

User Service Platform

(streaming)

Calculation,payment accred-

itationmodule

Mobile shooting app

Real time broadcasting device

Previously produced VOD

Streaming Server

Building Shopping Mall Platform

Mobile Platform

Web Platform

IPTV Platform

Fixed MobileNetwork

Fixed MobileNetwork

Seller & AgencyService Plat-

form & DevicesConsumer De-

vice

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Through telecommunication network, transmitting product contents as video format to stream server which is filmed by online mall operator.And consumer can buy the products while watching real time video which explain and show about the products.

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World First

HEVCHEVC

SatelliteSatellite UHDUHD

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Contact.

C-On Dream

Name of Corp. C-On Dream. Co., Ltd.

Person in charge Bomi AHN

Tel. +82 10 3260 2360

E-mail [email protected]

Corp. addressSungsan Bldg 3F,4F,5F

BangbaeDong 983-41, Seocho-gu,

Seoul, Korea

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Thanks.

C-On Dream