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'Conventional' libraries now face competition from global web based 'library services' like Google, Amazon and LibraryThing. How are they responding?
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Ken ChadKen Chad Consulting [email protected]: +44 (0)7788 727 845www.kenchadconsulting.com
Discovering Library 2.0-Library services for the
Google Generation SCONUL Conference June 2008
David [email protected]: +44 (0)845 111 4122www.sero.co.uk
PART ONE
first ..some contexts
‘Google generation’ ….. ‘a shorthand way of referring to a generation whose first port of call for knowledge is the internet and a search engine, Google being the most popular one. This is in distinction to previous generations …… whose source of knowledge was through books and conventional libraries.
Wikipedia
‘..organize the world's information and make it
universally accessible and useful..’
Google’s mission statement
the library function is big business
c£5,000,000,000 revenues, over 1m digitised books
so let’s try to see the wood before we look at the trees
Something big is going on..and
(as in so many times in the past) technology is a major driving
force for change…..
‘For more than 150 years, modern complex democracies have depended in
large measure on an industrial information economy…….In the past
decade and a half we have begun to see a radical change in the organisation of information production. Enabled by
technological change, we are beginning to see a series of economic,
social and cultural adaptations that make possible a radical
transformation of how we make the information environment….’
Yochai Benkler a Professor of Law at Yale Law School
removing barriers
‘.. technology is unleashing a capacity for speaking that before was suppressed by
economic constraint. Now people can speak in lots of ways they never before could have,
because the economic opportunity was denied to them’
Mother Jones Magazine (website)Interview with Lawrence Lessig: Stanford Law School Professor, Creative Commons
Chair June 29, 2007
http://www.motherjones.com/interview/2007/07/lawrence_lessig.html
disruption
‘We-Think changes how we access and organise information and so is bound to disrupt libraries and librarians’
‘ The library of the future will be a platform for participation and collaboration with users increasingly sharing information amongst themselves as well as drawing on the library’s resources’
Charles Leadbeater. ‘We Think. The future is us’ Profile Books Ltd. 2008
Trend Time-to-adoption Horizon
Further resources at: -
Grassroots Video
One year or less del.icio.us/tag/hz08+video
Collaboration Webs
One year or less del.icio.us/tag/hz08+virtualcollab
Mobile Broadband
Two to three years del.icio.us/tag/hz08+mobile
Data Mashups
Two to three years del.icio.us/tag/hz08+mashup
Collective Intelligence
Four to Five Years del.icio.us/tag/hz08+collectiveintelligence
Social Operating Systems
Four to five years del.icio.us/tag/hz08+socialos
as well as new services there are new business models
‘Open access is a practical, efficient and sustainable model to unlock the
potential of the web for disseminating the results of publicly
funded research’
‘Convinced that changes in the industry and the spread of digital piracy have made it ever more
difficult to make money from selling records, the Crimea plan to turn the economics on
their head by giving away downloads of their self-financed second album,
Secret of the Witching Hour’.
Davey MacManus of the Crimea. Photograph: Gareth Davies/Getty
Owen Gibson, media correspondentMonday April 30, 2007
you decide what to pay….
technology has enabled web based global providers to deliver free or low cost ‘library’ services direct to users without the need for library
buildings or (in the main) librarians
some ‘Google Generation ‘library services’ ?
Google: c£5,000,000,000 revenues, over 1m digitised books
Amazon: ‘we seek to be the earth’s most customer centric company where customers can find and discover anything they want to buy online’
AbeBooks: >100 million titles, over 18,000 ‘branches’.
LibraryThing:over 300,000 members.Over 20m books catalogued. Over 150K works reviewed
OCLC is the default platform to link Google books to library holdings
is your library on this list?
LibraryThing is an online service to enable people catalogue their books easily. It connects people with the same (or related) books and comes up with suggestions for what to read next. Entry level pricing is zero.
LibraryThing: even MARC records have a social side
Your Profile
Your profile is the page that shows more information about you. On your profile you have a picture of yourself and details such as your name and where you are from.
In the ‘About Me’ section, you can write about your library. You can also change your privacy settings for your profile so it can only be viewed by certain people.
Tagging your books
Clicking on the tags takes you to another page. This page shows other books that have the same tag, related tags and related subjects.
What are groupsGroups are a collection of people who are interested in the same sort of things. In this case, a group is a collection of people who are interested in the same sort of books. There are many groups on LibraryThing. You can join existing groups, or make a new group.
Groups on LibraryThing
For example
To join a group, click on the name of the group.
You now have joined this group. You can post new topics and read other topics that other members of the group have written.
Amazon: a fulfilling experience?
One click to fulfilment….
Also…genuinely helpful suggestions
Other helpful information too…..
search inside……
how do ‘conventional’ library approaches compare?
your local OPAC?COPAC?
M25?CAIRNS?…
aaaagggghhhhh!!
kenc
hadc
onsu
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some attributes…..• aggregation—’web scale’• use of clickstreams• personalisation/profile• low cost for the user (biz models)• rich user experience-enriched data
– recommendations– ratings– reviews
what can we learn?
how can we apply some of these web 2.0/library 2.0 approaches to improve
things for the learner…….?
PART TWOthe TILE Project
we know the domain (libraries, vendors etc) is
responding
a response from Huddersfield(embedding the library in other people’s services)
borrowing suggestionsHuddersfield had details of over 2,000,000 checkouts spanning 10 years stored in the library management
system and gathering virtual dust
other editions
xISBN: http://www.oclc.org/research/projects/xisbn/thingISBN: http://www.librarything.com/thingology/2006/06/introducing-thingisbn_14.php
FRBR-y web services provided by OCLC and LibraryThing to locate other editions and related works within local holdingsOCLC’s xISBNLibraryThing’s thingISBN
ratings and comments
A response from California State University
the MESUR project, Los Alamos
The MESUR data base now contains 1B usage events (2002-2007) obtained from 6
significant publishers, 4 large institutional consortia and 4 significant aggregators!
The collected usage data spans more than 100,000 serials (including newspapers, magazines, etc.) and is related to journal citation data that spans about 10,000
journals and nearly 10 years (1996-2006). In addition we have obtained significant publisher-provided COUNTER usage reports that span
nearly 2000 institutions worldwide. The data is being ingested into a combination of relational
and semantic web databases, the latter of which is now estimated to result in nearly 10 billion semantic statements (triples). MESUR is now producing large-scale, longitudinal maps of the scholarly community and a survey of more than
60 different metrics of scholarly impact.
what’s the balance between social and market providers?
Google bests libraries again -- this time, OCLC assists
Posted by Peter McCracken on 5/21/08, 07:44 AM …………………. I’m hesitant about this stuff, because I see it as a one-way deal whereby Google is happy to take data from libraries, and therefore increase its own traffic, but is not willing to give data to libraries that would benefit the libraries and increase their traffic.
It seems clear to me that Google works on the following model: only participate in projects when one can maximize the time that an individual spends at Google. Happily work with others, but only if the net amount of time one spends on Google increases. Time spent online is a zero-sum game, and you don’t want to give users a different (ie, non-Google) way to get to Google content.
Libraries, on the other hand, want to get people to content in whatever way works best for them. By not having MARC records for GBS sources in a library’s catalog, people can’t find as wide a range of resources, so they must go to Google. Libraries lose, Google wins. Over time, libraries lose big.
what can we learn?
how can we apply some of these web 2.0/library 2.0 approaches to improve things for the learner?
http://www.slideshare.net/ricmac/web-technology-trends-for-2008-and-beyond?
zeitgeist?
Not in initial specification
MyContext
MyInterestsKeywords
MyActivity
LMS/VLE/etcClick streams
TILE Pain PointDeriving Context
MyParametersIncl. Location& Override
MyStudies
Modules from VLE or VRE
MyPublications
AcademicStanding
MyNetworks
e.g. FaceBookSubject Networks
User controlled
HE ‘controlled’
Automated
MyFeedbackBookmarksReviews & Ratings
MyI.D.
From VLE or Registry?
Data outData in
TILE Pain Point 2 - Enabling Contribution
CreateAuthor
CurateSustainPersist
EnhanceCatalogue
Tag
GoogleScholar
COPAC
SUNCAT
Local Catalogue
Repositories
Archives
MashReuse
PublishExposeLiberate
ConsumeUse
Collab-orate
DiscoverSearch
DeliverAccess
ILL
AuthoriseApproveValidate
Recom-mendReview
Intute
Local VLE
BL
LibraryThing
WorldCat
My Website
Metadata only
M’data + Resource
Out of scope
Target service
Functions Services
how do we create an ‘Architecture of
Participation’ for HE?
can we do it?
Ken ChadKen Chad Consulting [email protected]: +44 (0)7788 727 845www.kenchadconsulting.com
Discovering Library 2.0-Library services for the
Google Generation SCONUL Conference June 2008
David [email protected]: +44 (0)845 111 4122www.sero.co.uk