Disappearing limits

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  1. 1. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | DisappearingLimits DigitalMomentum2016andBeyond TheTraveller Perspective MichaelBednar-Brandt DirectorDigitalEMEA
  2. 2. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | SafeHarborStatement Thefollowingisintendedtooutlineourgeneralproductdirection.Itisintendedfor informationpurposesonly,andmaynotbeincorporatedintoanycontract.Itisnota commitmenttodeliveranymaterial,code,orfunctionality,andshouldnotbereliedupon inmakingpurchasingdecisions.Thedevelopment,release,andtimingofanyfeaturesor functionalitydescribedforOraclesproductsremainsatthesolediscretionofOracle.
  3. 3. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | INSANFRANCISCO,UBER HAS3XTHE REVENUEOFTHEENTIREPRIORTAXIAND LIMOUSINEINDUSTRY.
  4. 4. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | THEWTF ECONOMY TIMOREILLY
  5. 5. Copyright2015Oracleand/oritsaffiliates.Allrightsreserved.| WTF?!WHATHAPPENSTOALLTHOSE UBER DRIVERSWHENTHECARS STARTDRIVINGTHEMSELVES? AISAREFLYINGPLANES,DRIVING CARS,ADVISINGDOCTORSONTHE BESTTREATMENTS,WRITINGSPORTS ANDFINANCIALNEWS,ANDTELLING USALL,INREALTIME,THEFASTEST WAYTOGETTOWORK.THEYARE ALSOTELLINGHUMANWORKERS WHENTOSHOWUPANDWHENTO GOHOME,BASEDONREAL-TIME MEASUREMENTOFDEMAND. THE ALGORITHMISTHENEWSHIFTBOSS. TIMOREILLY
  6. 6. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | #1 EVERYTHING THATCANBE AUTOMATED WILLBE AUTOMATED Image: SteveJurvetson,Flickr.com ManualLabor Logistics PatternRecognition ProcessWork PersonalAssistance CustomerService TailoredMarketing Translations andmore
  7. 7. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | #2 LEADERSHIP ISBASEDON MASTERING CUSTOMER EXPERIENCE Image: MassachusettsOfficeforTravelandTourism,Flickr.com ProductExperience Online&OfflineInteraction MarketingExperience SalesExperience ServiceExperience Omni-ChannelExperience Ongoing Conversations NextGenLoyalty andmore
  8. 8. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | #3 THEINDUSTRIAL WAYOFMASS PRODUCTIONIS BEINGREPLACEDBY INDIVIDUAL TAILORINGON INDUSTRIALSCALE PersonalizedOffers TailoredServices TailoredMarketing PersonalRewards TailoredProducts AdjustedConversations 3DPrintedGoods PersonalAssistants andmore
  9. 9. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | Image: MorganaF1,Wikipedia. #4 WELIVEIN THENEW RACEFOR BUSINESS MODEL EVOLUTION EverythingasaService PlatformEcosystems OutcomeEconomy VanishingIndustryBarriers AdjacentMarkets SharingEconomy andmore
  10. 10. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | NewProducts Product Ecosystems ExtendedService Offerings PlatformEcosystems #5 STARTING WITHTHE CUSTOMER TOEXPLORE THEIRNEEDSProduct ProductServices ProductasaService CustomerFocus ProductFocus NeedbasedPlatforms CoreBusiness NewOptions
  11. 11. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | #6 PLATFORMS ARETHENEW PLANEOF COMPETITION Image: Tsuda,Flickr BottleneckoftheValueChain RisingIndustryPlatforms CompleteEcosystem DataistheNewOil FillingCompleteNeedFamilies Strongfencingandscaleeffects UnparalleledProfitability ConstantInnovation andmore
  12. 12. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | EvolutionofthePhone Beingineverybodyspocket - whatelsecoulditdo? Telephone ContactsBook PersonalAssistant PhotoCamera GameConsole Platformfor3rd PartyApps InternetAccess EvolutionoftheFridge Beingineverybodyshome* - whatelsecoulditdo? KeepFoodCool *OrOffice MusicPlayer ???
  13. 13. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. |
  14. 14. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | HowtoDeliver? On-DemandDelivery PersonalizedProduct ServicesPlatformWhatdoIneed? DataasKeyValue NewConsumerRelationship EdgeManufacturing Maintenance/Replenishment AdjacentMarkets
  15. 15. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | Image: NASA SOWHATISCHANGINGINTOURISM? ?
  16. 16. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | Image: NASA CHANGINGDESTINATIONS?
  17. 17. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | Image: D. Ramey Logan
  18. 18. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | Image: Airbnb, Host Cheryl CHANGINGMARKETPLAYERS
  19. 19. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | Image: Grand Ferdinand CHANGINGCATEGORIES
  20. 20. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | CHANGINGEXPERIENCEDELIVERY
  21. 21. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | Image:trailsource.com Nike+FuelBand CHANGINGECOSYSTEMS GoPro Video
  22. 22. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | Image: Hilton Honors CHANGINGSERVICEDELIVERY
  23. 23. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | Image: 9to5 Mac
  24. 24. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | Image: Savioke / Konica Minolta CHANGINGSERVICEOPERATIONS
  25. 25. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. |
  26. 26. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | Image: Dieselstation CHANGINGCOMPETITION
  27. 27. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | CHANGINGMONETIZATIONMODELS
  28. 28. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | Image: Siyuwj CO-INNOVATIONCHANGESEXPERIENCES
  29. 29. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | Source: Deloitte - Travel Consumer 2015, Engaging the empowered holidaymaker CHANGINGCUSTOMERJOURNEYS
  30. 30. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | Enjoy Repeat CHANGINGPERSPECTIVE
  31. 31. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | Source: Deloitte - Travel Consumer 2015, Engaging the empowered holidaymaker CHANGINGROLEOFDATA
  32. 32. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | Source: Booking.com
  33. 33. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | Changing SalesChannels Technologyfueled SpeedofChange DiverseandSpecialized IndustryStructure Business ModelUncertainty Addressing NewCustomers Dependencyof GlobalPlatforms CustomerExpectation Changes Ad-hoc ProductPackaging CostPressure 9AREASCHALLENGINGTHEINDUSTRY
  34. 34. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. |
  35. 35. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | COMPETINGPRIORITIES? BetterService Innovation CostReduction
  36. 36. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | AREYOU PREPARED?
  37. 37. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | BBVAwillbeasoftware companyinthefuture. FranciscoGonzlez,BBVAChairman&CEO
  38. 38. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | Companiesfeelanincredibleneedfor techinnovation. Allofapplicationdevelopmentand testingwillmovetothecloud. MarkHurd,CEOofOracle
  39. 39. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | CLOUD2.0 THECOMPLETE CLOUD.
  40. 40. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. |Copyright2015 Oracleand/oritsaffiliates.Allrightsreserved.| ENTERPRISE PERFORMANCE MANAGEMENT ENTERPRISE RESOURCEPLANNING HUMANCAPITAL MANAGEMENT SUPPLYCHAIN MANAGEMENT CUSTOMER EXPERIENCE ORACLE APPS OracleIntegratedCloud
  41. 41. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. |Copyright2015 Oracleand/oritsaffiliates.Allrightsreserved.| INTEGRATION CONTENTANDPROCESSAPPLICATION DEVELOPMENT DATA MANAGEMENT ITOPERATIONS MANAGEMENT VISUAL ANALYTICS MOBILE PaaS OracleIntegratedCloud
  42. 42. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. |Copyright2015 Oracleand/oritsaffiliates.Allrightsreserved.| IaaS NETWORKING COMPUTESECURITY STORAGE OracleIntegratedCloud
  43. 43. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | #7 WEWORK WITHOUR CUSTOMERS INNEWWAYS TOENABLE CONSTANT INNOVATION CustomerExperience JourneyMapping CloudPatterns IdeationWorkshops PlatformMappingWorkshops InnovationHackathons CloudPrototyping DigitalMaturityAssessments DigitalInsightProgram andmore
  44. 44. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | Ubanknurturescustomer loyalty w ith smart servicesand intelligent insight Oracle Digital helps insurance providers co-create connected car services w ith Verizon CaixaBankchoseOracleDigital for its SmartBanking service,delivering hyper-personalisedexperiences in real time Paym usesOracleDigital to let peoplepay friends and family w ith just a mobile number Oracle Digital helps digital pioneers uncover more value in a hyperconnected world
  45. 45. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. | #1INTHECLOUD WEWANTTOBE YOURFIRSTCHOICE FORANYNEW PROJECT.TRYUS. SAAS PAAS IAAS DAAS
  46. 46. Copyright 2016, Oracleand/or itsaffiliates. Allrightsreserved. |