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GetJar CMO, Patrick Mork's presentation at DigiDay Mobile 2010
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Discovery in the age of Appmania
Apps – why you have to be there
• A $32 billion dollar industry by 2015…Juniper Research– Vs. 4.1 billion last year
• 50 billion downloads / year by 2012…Chetan Sharma Consulting– Vs.6 billion last year
• US market data points (Comscore, April 2010)– 69 million consumers used apps in April 2010– 38 million / 31 million were smartphone / featurephone users – Largest categories: Weather, Social Networking, Search, News, Sports
• GetJar– 1 billion downloads to date / 90 million downloads a month in 200 countries– Supports Android, Blackberry, Java, Mobile Web, Symbian, iPhone, Flash– 75,000 apps in our catalogue
Confidential2
Why effective marketing is becoming key
• Over 4,000 different handsets
• At least 8 different platforms to develop on
• More then 48 different app stores
• An estimated 425,000 apps alone in the App Store, Android Market and GetJar
• Multiple marketing tools including Ad Networks, SMS, MMS, Bluetooth, QR codes…
Confidential3
Confidential4
Is my phone a
smartphone?
Blackberry Bold,
Curve, Tour,
Storm?
Will it work on my old Moto RZR?
Marketing to consumers will be a challenge
What version of Android do
I have?
What is Symbian?
App marketing made easy
Confidential5
APP IT! allows users to download your app to their
phone in a single click
It’s provides you with one, single destination to tell
consumers where to get your app or access your site
regardless of their phone make/model”
What it is and how you get it
• Once your app / site has been uploaded to GetJar your APP IT! Link has automatically been created
• Your APP IT! Link format will always be:– http://getjar.com/yourappname for mobile– Or http://www.getjar.com/yourappname for web
• You can now promote this link anywhere and drive all your users to one place to get their app / site no matter what platform they are on using:– SMS campaigns– App it! button on your mobile site– App it! button in your email blast– App it! button on your website…
Confidential6
Facebook: App it! off our mobile site
Confidential7
Step 1:Placed the App it! link on
their mobile site
Step 2:The consumer clicks the link and is taken to their
page on GetJar
Step3:GetJar serves them the
most appropriate app for their handset
App it! increased downloads more then 10x
8
• Uploaded their site in March 2009
• Placed the App it! link on their site in Sep
2009• Downloads went from
80,000 / week to 1.5 million /
AP: Just APP IT! with email!
• As part of the World Cup the Associated Press wanted to promote it’s apps to users using email
• They uploaded their apps and mobile site to GetJar
• Once uploaded they incorporated the link to their APP IT! in an email campaign to several hundred thousand subscribers
• The resulting email campaign achieved a 20% click through from consumers
Cnectd: App It! through Twitter
Confidential10
• Uploaded iPhone, Android and BB
apps• Placed App it! on
their website•Tweeted the link• 600,000 dl’s in 6
days
Why App it! on GetJar?
• Free to get and use
• One point of access for consumers regardless of phone / platform
• Eliminates the cost of having your own download infrastructure
• Makes it easy to promote all your apps in one place
• Ensures there’s something for each consumer regardless of phone / OS
Confidential11
GetJar Networks Inc. 1510 Fashion Island Blvd, suite
300San Mateo, California
94404 USA
Patrick MorkChief Marketing [email protected] www.getjar.com
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