Designing UX in WoT Blitz

Olga Kachalina

Lead UX designer

World of Tanks Blitz

- HUD: hand position

- Challenges of making the Lobby

- Lessons learned

The Beginning

Hold the device as it’s shown on the screen.

Now we have a solid start. What’s next?

prototyping

testing / observation

correcting

Best icon is the text

Too much functionality - not enough space

960px

640px

tank tree

960px

640px

player profile

tank tree

960px

640pxnews

notifications

player profile

tank tree

ammunition

960px

640pxnews

notifications

player profile

achievementstank tree

ammunition

960px

640pxnews

notifications

player profile

achievementstank tree

ammunition

Battle!

960px

640pxnews

notifications

player profile

achievementstank tree

ammunition

medals

settings

tank upgrade

chat

platoon mode

consumables

equipment

ammunition

crew masteryshop

premium account

in-app purchases

tank list

region change

Battle!

960px

640px

news

notifications

player profile

achievements

tank tree

ammunition

medals

settings

tank upgrade

chat

platoon mode

consumables

equipment

equipment

crew mastery shop

premium account

in-app purchases

tank list

region changeBattle!

news

notifications

player profile

achievements

tank tree

ammunition

medals

settings

tank upgrade

chat

platoon mode

consumables equipment

crew mastery

shoppremium account

in-app purchases

tank list

region change

Battle!

Native controls

How not to scare away your players?

Practical

value=

Expected

benefit-

Expected

cost

Cost-value analysis

TOUCH THE SCREEN TO START PLAYING

LOGIN USING WARGAMING.NET ID

Increasing conversions

Presupposed value

Lessons learned

Lessons learned

Action Reward

New Content

1 screen

1 screen

1 screen

Lessons learned

Lessons learned

Lessons learned

Lessons learned

Lessons learned

Lessons learned

Lessons learned

Lessons learned

Recommended NOT Recommended

Lessons learned

Lessons learned

• Design for player, not yourself

• Value for paying and non-paying players

• Consider all the risks

• Platform peculiarities & guidelines

• “how other games do it”

Lessons learned

Q&A time!