INTRODUCTION TO THE

AMAZON APPSTORE

PETER HEINRICHDEVELOPER EVANGELIST, AMAZON

@PeterDotGames

peterheinrich

heinrich@amazon.com

AGENDA

What is the Amazon Appstore.

Why be a customer.

Why be a developer.

How to get started.

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What is the Amazon Appstore?

WHERE CUSTOMERS CAN FIND, DISCOVER AND BUY

HUNDREDS OF THOUSANDS OF APPS AND GAMES.

AS DEVELOPERS – REACH, ENGAGE AND SELL TO

CUSTOMERS IN OVER 236 COUNTRIES AND TERRITORIES.

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REACHES FIRE OS, ANDROID AND BB 10 CUSTOMERS

Amazon Fire TV Fire Phone

Blackberry 10Android devices

Fire Tablet

Amazon.com app

Why be an Amazon Appstore

customer?

MORE THAN 400,000 APPS

WORLDWIDE.

THE APPS YOU WANT.

• Use Amazon’s trusted and convenient

shopping features to buy apps.

• Recommendation engine surfaces the right

app to the right user at the right time.

• Buy an app once and use it on all

compatible devices.

EXCLUSIVE FOR AMAZON

APPSTORE CUSTOMERS.

THE SAME APPS FOR LESS.

• Amazon Coins can provide apps at

discounted rates.

• Free App of the Day lets you download a

featured paid app for free daily.

Why be an Amazon Appstore

developer?

GET YOUR APP IN THE HANDS OF

VALUABLE NEW CUSTOMERS.

INCREASE THE REACH

FOR YOUR APPS.

• Reach customers in over 236 countries and

territories.

• Only store for Fire OS customers.

• HTML5 web app distribution.

• Developer programs to help increase app

exposure.

USE OUR FREE AND EASY TO

IMPLEMENT APIS.

KEEP YOUR CUSTOMERS

ENGAGED.

• Learn about all our services at

http://developer.amazon.com.

HIGHER CONVERSIONS WITH 1-

CLICK PAYMENT.

MAKE MORE REVENUE.

• 65% of Developers say total revenue similar

or better than other platforms.

• Gamers using the Amazon Appstore are the

most likely to spend money.

• Higher % of Amazon Fire OS developers

make more than $500 vs. other platforms.

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1. https://developer.amazon.com/public/community/post/Tx3UN4FGATSO6YD/IDC-Survey-Highlights-the-Case-for-Developing-Apps-for-the-Amazon-Appstore,

2. https://developer.amazon.com/public/community/post/Tx1KNFKEEHTSE8K/Report: -Amazon-Reaches-(Big)-Spenders-Best

2. https://developer.amazon.com/public/community/post/Tx20ZAFDC9M0C7L/Vision-Mobile:-Higher-Percentage-of-Amazon-Fire-Developers-above-App-Poverty-Lin

https://developer.amazon.com/public/resources/development-tools/app-testing-service/dashboard.html

How to get started?

FREE AND EASY.

REGISTER AS AN AMAZON

APPSTORE DEVELOPER.

• Go to http://bit.ly/appstoreregisteration for

a step by step process on how to create a

developer account.

CHECK COMPATIBILITY WITH OUR

AUTOMATED TEST SERVICE.

DOWNLOAD THE SDK,

TEST YOUR APP.

• More than 75% of apps we tested just work.

• No code changes are necessary.

• ATS will detail issues and provide concrete

instructions.

https://developer.amazon.com/public/resources/development-tools/app-testing-service/dashboard.html

IT CAN TAKE LESS THAN 30

MINUTES.

SUBMIT YOUR APP TO THE

AMAZON APPSTORE.

• Go to http://bit.ly/appstoresubmitapp for a

step by step process on how to test and

submit your app to the Amazon Appstore.

WHAT IS THE AMAZON APPSTORE?

Digital distribution for your mobile apps.

WHY BE AN AMAZON APPSTORE CUSTOMER?

The apps you want, Amazon's trusted shopping experience, and special

discounts and offers.

WHY BE AN AMAZON APPSTORE DEVELOPER?

Worldwide exposure, excellent engagement, retention, and revenue potential

HOW TO GET STARTED?

Register for free, then submit your app!

WHAT DID WE LEARN?