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Designing the Augmented Cityby Ronald Lenz
Research head Locative Media @ Waag Society
Ronald Lenz
Creative Director @ 7scenes
Strategist, technologist and researcher in location-based mobile services and experiences
Medialab in Amsterdam, The Netherlands
Waag Society
Creative technology for social innovation
Education, Healthcare, Arts&Culture, Sustainability & Public Domain
Mobile and online platform for creating, publishing, playing and sharing GPS games and tours
7scenes
The City is forever changing...
The City is forever changing...
The City is forever changing...
Di!erent layers with di!erent tastes: historical, social, economical, cultural, religious and much more
The City is layered
But most are often hidden and not linked
You’re connected through friends, family, work, memories, places, emotions and always have been and always will be...
The City is personal
Mobile as in an ever-moving stream of information, goods and people
The City is mobile
Mobile as in connected through mobile phones
The City is mobile
Used for internet, navigation, tracking, communication, media recording & playback, games, hyper-local services and more
insert latest mobile internet and gps smartphones stats here
Yes it’s true what they say: Mobile is the new Mass Medium
We know this - we have been mapping the City for quite some time now
The City is virtual
no longer just by traditional urban planners and architects
The City is designed
shaped by geo-tagged tweets, wikipedia notes, reviews, user photos & videos, check-ins, gps games, mobile interactive tours, AR local search
but it’s not always a deliberate design
The City is designed
new rules apply - the City is a new design paradigm
how do we want to see the city?
The City is designed
which experiences do we want to design?
we’ve only just started and we need new tools!
A new platform
Mobile and online platform for creating, publishing, playing and sharing GPS games and tours
7scenes
Create & Publish
All web-based, easy drag&drop interface
Select & configure templates such as role-playing, trading, treasure hunt & interactive story
Add tasks, photos, videos, sounds, notes & rewards to locations on a map
Publish for events or to everyone
Navigate places live on a map
Play
Location-based interaction: view media/content, perform tasks, upload photos and notes, pick up rewards
Multi-user gameplay: confrontations & trading, message with players
Collaborate with web-player
Set up scene pages for your project’s communication
Share
All interaction can be broadcast live
All player interaction is archived for playback later
Share your project with widgets
Designed for use by organisations such as schools & universities, museums, tourist boards, event organisers, publishers and more
Project
Use for any kind of purpose and content
Full administration control to manage content, editors and users
And never forget - The City is playful
Some of our cases
A new collaborative realtime map of Amsterdam
Amsterdam Realtime
Geodrawing competition during annual museum night
N8
New location-based festival report
Futuresonic festival
Creating psycho-geographic maps & mapping the Old Delhi City wall
Sarai, Delhi, India
Educational mobile game blending mediaeval history out in the streets of Amsterdam
Frequency 1550
A full set of production tools
Full toolkit to create mobile ‘lessons’ with
Mobile Learning Game Kit
collaboration UvA and Medialab Amsterdam
Extending exhibitions onto the streets
Amsterdam City archive
Exploring Anne Frank’s neighbourhood as she did over 60 years ago
Anne Frank house
Learn by creating and playing mobile games
Games Atelier
a full educational program, available in all Dutch schools
Traveling through the Dutch Golden ages in your car
Timemachine
Personal religious journey through Amsterdam
Rituals
The Mystery of the Colonel’s GhostDiscovering history, the city & people
Discover the secret behind Adelaide’s first urban designer
The Mystery of the Colonel’s Ghost
The map - collect symbol sets at locationsCut out the decoder
Photographic treasure hunt exploring Hong Kong’s architecture
Re-architect
Think like an architect for a day
Collaboration HK Design Institute and Polytechnic University
Role playing game about Dutch roots of NYC
Fort Amsterdam
Strong theatrics and physical gameplay
Role playing game about Dutch roots of NYC
Fort Amsterdam
Strong theatrics and physical gameplay
Urban game on shared trading history of Amsterdam and NYC
The Island
Connecting the two cities in real-time!
Players trade like merchants did 400 years ago
Respond to the changing market values determined by historic facts
Global GincanaCombining traditional Gincana with mobile gaming: Mobile Gincana
Creating cultural games for students in another city and playing them made by students from another city
Connecting Sao Paulo/Brazil and Amsterdam/Holland
So what’s next?
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The City is a platform
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In the ‘Open City’ all services will be connected and the City will have an API for 3rd party developers
But what should these new designers take into consideration?
The City is a stageCreate experiences that change people’s perceptions of the city(we will have location-based information services in abundance)
Think theatrical and playful performance - always remind yourself to fully make use of the physical City and everyone and everything moving
The City is a stageFind synergy between location, physical objects, mediated content, narrative, gameplay, people and activities
People are intrinsically active, they just need the right trigger(we’ve all been kids)
Sharing the experience is important, both in the moment and after
“It’s about the story stupid” - combine all tools / media / channels needed
Prototyping is the only way - you never get it right the 1st, 2nd, ... time
Yes it’s yours - you are the new urbanists!
The City is yours!
So what kind of scenarios are you thinking of right now?
What are the opportunities and challenges you see in the near future?
What kind of technological breakthrough would really help you?
What do you demand from new mobile urban design toolkits?
Which talents are required to create a lasting immersive experience?
Thanks! Any Questions?
linkedin.com/in/ronaldlenz
twitter.com/rlenz
slideshare.net/rlenz
