What is Augmented Reality?
Its really an old ideaThink Terminator vision
Once thought to require silly hatsCall this heads up augmented reality.
But, for now, this will do fine
Bringing down all the resources of the internet out of cyberspace and into ubiquitous realityFlickr: c@rljonesMobile phones are like the billion roofing nails that tie the cloud down to earth.
Just like ordinary realityFlickr: wvs
Only more soFlickr: wvs
Why is this important
Augmented reality finisheswhat the internet started
Internet 1.0 (1995-1999) was all about the great disruptive promise of the cyberspace and online shopping
Internet 2.0 (2005-2009) was the 10 years it took to really figure out what to do with it: USG, rich web apps, social media
Augmented Reality (2008) is where mobile technology and wireless broadband make the internet finaly ubiquitous. And inescapable.
By this measure you could say there are many augmented reality apps alreadyThe other day, my dadgoogled a small duck. This augmented his reality.Call this heads down AR
Broadly, what are the effects of Augmented Reality?Increased transparencyReduced privacyTimely access to informationConstant access to entertainmentMarketers cant keep using the same old tricks
In theory, anyone can easily know everything there is to know anything or anyone anywhere they are.
Design implicationsAssume connectivity is always onExcept when there are glitchesExcept for caching, storing anything locally is dumbThe cloud is the computer
Flickr: Jamais Cascio
But back to terminator vision
Senkai CameraCool app. Maybe this will be the apple newton of pure AR
Kweekies3D game projected into realspace through your phone screen
Amazon declares war on retailersShop savvy, Amazon mobile app etc: these are a Retailers worst nightmare
Idee Inc., image recognition search on an iPhone
Social Augmented reality
Social Augmented RealityThe knowledge of joining a crowd and knowing:Who do I know here?Where do I know them from?Who should I get to know?Who here is single?Are there any naked pictures of them on the internet?
There will be many layers of realityNot everyone wants to live in the Youtube comment section of reality
Choose your context, choose your data sets
Good realities / Bad realities Who are we to judge?
Mobile phoneEnhances: Voice, conversation
Retrieves: Spoken word, direct conversation
Reverses: Video, picture, text messaging, Augmented reality
Obsolesces: Public payphones, wrist watches, land lines, leaving notes, advance planning
Mobile + Augmented RealityEnhances: Awareness, tacit knowledge, wisdom Retrieves: Written word, gestures, lore, gossip
Reverses: batman vision
Obsolesces: Desktop web, Newspapers, ipods, departments stores, guidebooks, paper maps, paperbacks, magazines, local storage, phone numbers, MSWindows
What is still holding us back?
Mobile Processing powerSome of these apps running
What is getting better?
Mobile Processing powerMoores inexorable lawScreen sizeTablets, new tech foldable/rollable?Human limitations: eyesight, thumb widthBetter touch interfaces, natural gestures GPS locating speedAGPS, other cues e.g. wifiNetwork bandwidth/latency4G/LTE brings better speed/latency Tools/APIsWill comeBattery PowerMoores law brings efficienciesInstalled base>50% by 2012Fragmented mobile platformsUltimately the browser may displace native appsM-commerce & monetizationWere working on it
Near Future Tipping pointsiPhone 3.0 expected capabilities:Faster processor (the current one is unchanged from 2007)Video capabilitiesWhere the iPhone goes the interactive design geeks follow
Androids everywhereMore mobile brands launching android soonWaiting for the deluge of Chinese off-brand
Future blackberries (go Canada)May bring corporate/enterprise killer apps
Who really becomes empowered?
Who also becomes empowered?
Who benefits from augmented reality?
BrandsConsumersState ControlOppositionPoliceCriminalsDeveloped worldDeveloping worldThe centerThe edgesExtroverts IntrovertsThe oldThe youngE-governmentE-anarchy
As a designer, you can choose sides If you are a mobile designer, theres no shortage of paying work ahead
When augmented reality fails(PROTIP #71: Dont drop Augmented reality)
The more sophisticated a technology, the more fragile it can beDont drop augmented realityI ran out of batteries so I cant buy a coffeeI ran out of batteries and I cant find my way homeI am meeting my blind date but she went indoors where LBS doesnt work When a government rounds up opposition based on mobile records