MARKETING

MASHUP

2015

‘Everything that you need to fool your competitors this year.’

So, How to speak so that people

want to listen?

There are 7 Deadly Sins of Speaking

BE CLEAR AND STRAIGHT

BE YOURSELF

BE YOUR WORLD

WISH THEM WELL

Artistic slides and good presentations

are, but not as important as the

content of your slides

Today,

Marketers face multiple

challenges in new product

development.

The Innovation Imperative

New Product Success

.

New Product failure

,

The next requirement that

arises is to oversee the

Organizational structures

and processes for new

product development.

Interacting with others, interacting with employees and studying

competitors are chief factors in the New Product development process.

But, no product can be successful

unless the customer chooses it

Therefore we also need to focus on

the

FACTORS AFFECTING THE RATE OF DIFFUSION AND CONSUMER

ADOPTION OF NEWLY LAUNCHED PRODUCTS AND SERVICES

The various stages are

1. Awareness

2. Interest

3. Evaluation

4. Trial

5. adoption

The sections are…

Number of adopters

Time

Consider the launch of Aquatred tires

by Goodyear

.

B.

.

In the end, every new product has to

pass the test of ‘break-even

analysis’ to finally enter the market

successfully.

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