Data-Rich and Insight-Poor Survey: Marketers Planning to Turn Information Into Intelligence in 2013

Table of Contents Executive Summary 3

Key Findings 4

A Look Back at 2012 5

A Look Ahead at 2013 5-6

Data Collection 7

Data Collection Implications for Marketers 8

Data Hygiene 9

Data Hygiene Implications for Marketers 10

Data Analysis 11

Data Analysis Implications for Marketers 12

Data Application 13

Data Application Implications for Marketers 14

Real-Time Data 15

Real-Time Data Implications for Marketers 16

Conclusion - Catching Up to the Speed of Customer Data 17

Key Takeaways 18

Survey Methodology 19

Thank You to the Contributors 20

About the Sponsors 21

Sponsored by Infogroup Targeting Solutions and Yesmail Interactive

Data-Rich and Insight-Poor: Marketers Planning to Turn Information Into Intelligence in 2013

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Executive SummaryAs consumers share more information than ever before on digital andsocial channels, marketers are becoming data-rich and insight-poor. The exponential growth in available customer data can be overwhelming,and our ability to act on this information can’t seem to keep up.

While marketers have been talking about the challenges and opportunities that come with this information explosion for years, many companies still haven’t implemented effective data strategies. When it comes to big data, marketers need to go back to the basics and invest in building a solid foundation for their operations. To discover how marketers plan to tackle big data in 2013, InfogroupTargeting Solutions and Yesmail Interactive surveyed more than 700 of the top marketers in the world during the DMA2012 Annual Conference and Forrester Research’s eBusiness Forum.

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Here’s what we uncovered:

•Theimpactofbigdataonbudgetsand hiring

•Theinfluenceofdataonmarketingcampaigns across channels

•Thefutureroleofreal-timedatainmarketing

•Thebiggestchallengesposedbydata-driven marketing

We found that marketers have made strides in their ability to collect data, but they’re still learning how to analyze it. While many companies are effectively executing data-driven campaigns in single channels – particularly digital channels such as email – most haven’t figured out how to apply insights at the individual consumer level across all customer touch points and connect the dots between multiple channels.

In 2013, most marketers are ramping up spending on the people and technology that will provide the data-driven insights they need to help them understand their customers on a much deeper level across channels.



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Key FindingsHere’s a look at some of the key findings from the survey:

•68percentofmarketerssaidtheyexpecttheirdata-related expenditures to increase in 2013.

•56percentplanonhiringnewemployeestohandledata collection or analysis, with the most common position being a data analyst/strategist.

•Almosthalfoftherespondentssaidanalyzingorapplyingdata will be their biggest data-related challenge in 2013.

•Morethanaquarterofmarketerscan’trememberthelasttime theyperformedqualitycontrolontheircustomerdata.

•Almost40percentsaidtheyrarelyornevercustomizetheir messaging by channel based on insights from customer data.

•83percentplantoatleastconsidermakinggreateruseof real-time data in 2013.

•Themajorityofmarketersuseinsightsfromcustomerdatato drive marketing campaigns across the single channels of: website (83 percent), email (72 percent), and social media (59 percent).

•Almost80percentplantomakegreateruseofcustomers’ social media data to drive marketing campaigns in other channels in 2013.



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The most sophisticated marketers are already headed in this direction, building the necessary systems and hiring the right employees and partners to start thinking holistically. These early adopters know that infrastructure and people are the keys to a successful transition to a multichannel centric approach that will result in better targetings, more efficient campaigns and ultimately better customer retention and higher revenue.

The majority of marketers plan to follow these trailblazers in 2013. Almost 70 percent of those surveyed at the DMA and Forrester conferences said they plan to increase their data-related marketing expenditures this year, and only 3 percent said spending will decrease (Figure 1). Most marketers also plan to create data-related positions next year, with the greatest need being in the area of analytics and strategy.

A Look Back at 2012Marketers woke up to the importance of data-driven campaigns in 2012. The term “big data” enteredour vocabularies – which is likely to stay – and we started scrambling to figure out how it applies to our businesses.

While many marketers began to make greater use of data to gain insights, the progress was largely limited to tracking customer behavior in single channels. We’re collecting and analyzing more individual response data via email, for example, but the behavioral insights gained there typically weren’t shaping how we communicate with the same consumers through other channels.

A Look Ahead at 2013This year, the major shift will be toward multichannel data analysis and application, combiningindividual customer data across all touch points to build more complete consumer profiles.

“ As firms move from siloed, transaction-oriented systems to more integrated, socially aware ones, they will face challenges related to customer data. ‘Big data’ is characterized by increases in data volume, velocity, variety, and variability. To improve customer engagement, companies must invest in solutions to effectively manage big data.”“The Big Deal About Big Data For Customer Engagement” – Forrester Research, Inc.

June 1, 2012



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The survey findings tell us that most marketers plan to make data-drivencampaigns a priority this year, butcompanies are on different places in the learning curve. Some are working to improve multiple areas at once, while others are still trying to figure out collection and cleaning. A select group have already moved onto high-level analysis and application.

Let’s take a look at each of these areas and outline the implications for marketers as data moves to the fore-front of our industry.

Marketers tackling data on multiple fronts at once

When respondents at the Forrester conference were asked about how they plan to improve their data methods, they identified analysis as the top priority. But cleaning, collection and application were also important, which supports the conclusion that marketers are in various stages of implementation and plan to attack multiple fronts simultaneously.

Do you plan on improving your customer data methods in 2013?

• Data analysis: 38% • Data cleaning: 31% • Data collection: 28% • Data application: 25% • No: 12%

How do you expect your data-related marketing expenditures to change in 2013?

Figure 1

68%Increase

∞ 20% Increase greatly ∞ 48% Increase slightly

6%Not determined

1%Decrease greatly

2%Decrease slightly

23%Stay the same



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Data Collection: Digital channels result in information explosionIn the history of marketing before the web, the few available channels were expensive, informationcouldn’t be captured efficiently or accurately, and ROI was vague. Digital technology has resulted in a drastic increase in the number of channels where the data is far more accessible and per-customer implementation costs are negligible.

Websites, email and social media have become the dominant channels for generating customer data, and traditional channels such as direct mail, telemarketing and print have taken a back seat, according to our survey (Figure 2). The reasons are simple: Digital channels make it much easier to collect and apply customer data, quickly measure results, and lower the cost drastically.

Based on conversations with senior decision-makers and a global survey of 60 clients, a recent Forrester report titled “The Big Deal About Big Data For Customer Engagement” concluded that “as companies adopt new applications and approaches to cater to nontraditional touch points,they are faced with an explosion of information. This increase in data volumes poses a new set of challenges around information management and architecture.”

2

Implementing the right collection tools is the starting point for big data solutions. It’s also the first place marketers should start thinking about their customers in a holistic way.

Which channel is your best source for generatingdata on your customers?*

Figure 2 (*Forrester conference only)

49%Website analytics

19%Email interaction

12%Social media interaction

1%Print

3%Display

8%Direct mail interaction

8%SMS/phone analytics



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Implications for MarketersData collection has become much easier:

Marketers have to engage with consumers in the channels where they are most actively sharingpersonal information, and companies must invest in the tools necessary to capture and store that data across all channels. For instance, email can capture inferred and declared interests at an individual level – tracking opens and click-through rates, driving customers to landing pages with forms, etc. – that can be stored and leveraged for analysis and targeting.

Digital channels dominate: Digital channels currently provide the greatest ability to capture customer data and provide insights. In particular, email platforms have automated, targeted trigger campaigns that allow for real-time messages that can be personalized for the individual consumer. That makes email a great starting point for marketers who are just learning how to execute data-driven campaigns.

Don’t forget about traditional channels:

While digital channels have caused offline channels, such as direct mail and telemarketing, to fall out of favor with some marketers, they should still be part of the mix. Marketers should be striving to combine data from all online and offline touch points to build a more complete profile of every customer. They should also be testing different combinations of channels (email and catalog, for example, versus social and catalog), content and frequency of communications to see what drives the best response for each individual consumer.

Data-driven campaigns most popular in digital channels

Websites, email and social media are also the most popular channels for executing data-driven campaigns, according to the survey at the Forrester eBusiness conference. Other channels are still in the marketing mix, but the built-in metrics and tracking in maturing digital channels make them hard to ignore.

In which of these channels are you currently using insights from customer data to drive marketing campaigns for your company or typical client?

• Website: 83 percent• Email: 72 percent• Social media: 59 percent• Display: 47 percent• Direct mail: 47 percent

• Print: 32 percent• Telemarketing: 30 percent• SMS: 17 percent• None of the above: 2 percent



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Data Hygiene:

Outdated customer information can get you into troubleWhile data collection has become much easier, performing quality control on that information poses a much greater challenge. Proper maintenance requires weekly or at least monthly updates. However, it is a pervasive problem in the industry to see large companies sitting on years of inactive files.

Our survey found that almost half the marketers at the DMA and Forrester conferences perform regular quality control, but 26 percent couldn’t even remember the last time they cleaned their data (Figure 3). More than a quarter reported cleaning their data either quarterly or annually, which is still rather infrequent.

The Forrester report “How Dirty Is Your Data” supports our findings, where competitive intelligence professionals admit they’re storing 10-plus years of transaction detail about their customers or several months worth of cookie data. The report states that “most of this data is, at best, worthless and, at worst, risky to hold. Companies waste time and resources when they fail to purge data they no longer need.”

3

We have become data hoarders – collectors who never throw anything out in order to make room for something of more value. Our findings indicate that a large segment of marketers are making decisions based on outdated, duplicate and junk data that could be in low-performing campaigns that cost them customers and revenue.

24%Weekly

23%Monthly

26%I can’t remember

10%Annually

17%Quarterly

How often do you clean your customer data?

Figure 3



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Implications for MarketersMine existing data before chasing after new customers:Instead of spending money to target prospectswith a 1 or 2 percent response rate, manycompanies would be better off cleaning theirexisting databases first to mine high-value customer segments.

Dirty data can get you into trouble: Relying on outdated customer lists can lead to email ISP blacklisting and privacy complaints from consumers. This can cause even loyal and engaged customers to miss important messages that get blocked by spam filters. Having an email service provider that can build a life cycle strategy to engage, activate or retire old records is more important than ever.

Updating your data makes youmore relevant to customers: Trying to build a marketing campaign around outdated information is futile. With clean data, marketers can make sense of the information and come up with more precise targeting, which then sets the stage for analytics.

Customer privacy a top priority in 2013

When it comes to protecting customer data and privacy, 84 percent of the respondentsat the Forrester conference said it will be a priority in 2013. That’s critically important given the increasing attention being paid to this issue by regulators. For the 16 percent who said it isn’t a priority, we hope that means they already have a great security policy in place. Do you plan on taking additional steps to protect customer data and privacy in 2013?

• Yes, it’s a top priority: 60%

• Yes, it’s a low priority: 24%

• No, it’s not a priority: 11%

• No, it’s not in the budget: 5%

“ For decades, businesses have collected customer data, ostensibly in exchange for some reciprocal value. But over the years, their treatment of that data – from surreptitious capture to analysis to reselling – has become too liberal. As a result, consumers and legislators are calling for massive changes to organizations’ data-collecting rights.”“How Dirty Is Your Data?” Forrester Research, Inc.

April 19, 2012



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20%Data analyst / strategist

11%Developer / programmer

7%Data manager

7%Data collection

6%Data engineer / architect

5%Executive

44%Don’t plan on hiring

Data Analysis:

Get to know your customers across multiple channelsData collection and storage are becoming much faster and cheaper, which results in a fire hose of data that exceeds our ability to comprehend it at the same speed. This makes an investmentin analytics a critical piece of the data puzzle.

Companies are starting to allocate more resources to building out their data capabilities, especially in the analytics phase. Not only do marketers plan to allocate a larger portion of their budgets to data-related expenditures in 2013, but more than half of those surveyed at the two marketing conferences also said they plan to hire for data positions this year (Figure 4). The greatest need appears to be in the area of analytics, with one-fifth of respondents saying they plan to hire for those positions.

There are good and essential collection and cleaning tools out there already, but it’s really the people who make data work. Analysts are the ones who map the data back to the customers and figure out how to use it to target the most precise segment. However, only 14 percent of marketers feel that they have effectively integrated data analytics across channels, according to the DMA Statistical Fact Book 2012.

4

It’s encouraging to see marketers are focusing on hiring in 2013, recognizing the role data will play in the future by hiring analysts, as well as executives and managers, to oversee strategy.

Do you plan on hiring new employees to handle or oversee data collection or analysis in 2013?

Figure 4



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Implications for MarketersPut the right pieces in place:For many marketers, it’s challenging even to get to the point of analysis because of disparate andoutdated systems. It’s critical to invest in infrastructure that allows for deep insights and quick action across multiple channels.

It takes people to make sense of it all: Data systems and tools are good at providing structure and storage, identifying trends and runningpredictive models. But a human has to tell you what to do with the data and tie it back to the targetaudience. For the 44 percent of marketers who aren’t hiring, we expect they either already have theright people in place or they’ve established a partnership with a credible vendor.

Customers expect you to know them: Consumers are overwhelmed by messages, so marketers have to become increasingly relevant andengaging. In exchange for their personal information, they expect to receive messages that reflecttheir interests. This point is proved time and time again when we look at response and engagementrates across email campaigns that are personalized and timely based on consumers’ behaviorand interests.

Analyzing data will be the biggest challenge in 2013

When we asked DMA and Forrester attendees what they expect to be the biggest challenge in 2013 as it relates to the use of data, analysis and application were the clear winners. At least 20 percent of marketers cited one of those two areas as the biggest challenge.

What do you think is the biggest challenge marketers will face in 2013 as it relates to the use of data?

• Analyzing data: 25 percent• Applying data: 20 percent• Cleaning data: 13 percent• Protecting customer data and privacy: 12 percent

• Collecting data: 11 percent• Real-time data collection: 11 percent• Hiring qualified employees: 8 percent



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Data Application:

Optimize your targeting and messaging across channelsThe application stage is where data comes full circle. This is where the insights gleaned from analysisget executed. Yet it’s equally important to measure results on an ongoing basis and adjust strategyaccordingly. With the right systems and people in place, the data continues to improve sotargeting and messaging become more optimized and refined over time.

Almost 40 percent of the marketers surveyed at the DMA and Forrester conferences said they rarely or never use customer data to customize messaging by channel (Figure 5). That’s troubling because custom channel messaging is the most basic level of segmentation – customizing campaigns for individual consumers requires the ability to drill down even further.

15%Always

46%Often

8%Never

31%Rarely

Once a campaign is executed based on data-driven insights, the results should be constantly measured, reported and applied. This is important not only because it results in better future campaigns; it also measures return on investment and justifies future spending to senior executives.

Yet 57 percent of companies are not basing their marketing budgets on ROI analysis, according to the 2012 BRITE/NYAMA Marketing in Transition Study.

5 At the same time, 70 percent said their

marketing efforts are under greater scrutiny than ever. A critical piece of the application phase is measurement; without results, it’s difficult to continue to secure additional data-related resources.

How often do you customize your messaging for each channelbased on data insights such as demographics?

Figure 5



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Implications for MarketersProvide a consistent, relevant customer experience: A highly optimized data-driven campaign uses customer information from each channel to targetconsumers with messages specific to their individual needs and interests. When insights are applied across channels, each customer has a consistent experience regardless of medium.

Learn from each campaign: Marketers should be continually analyzing and learning for the next campaign. For example, email provides great lessons through business intelligence tools such as automated testing and real-time campaign optimization, as well as regular trending analysis reports. At the end of any campaign, all marketers should know their customers better and be able to target them more effectively the next time around.

Prove ROI to justify the investment: Not only does the application stage make future marketing campaigns better; it also provides metricsthat show executives the value of data and makes them more likely to invest in future infrastructureimprovements or hires. Digital channels such as email and websites have been very successfulin showing ROI. Marketers should be justifying investments in a similar way across all channels forevery campaign.

Social media data becoming more important

Almost 80 percent of the respondents at the Forrester conference said they plan to make greater use of social media data to inform campaigns in 2013, which implies that most marketers are starting to realize the importance of integrating data insights across all channels.

Do you plan to use customers’ social media data to drive marketing campaigns in other channels in 2013?

• Yes, we plan to further integrate social data: 42 percent• Yes, we plan to start integrating social data: 36 percent• No, we don’t plan on integrating social data: 16 percent• No, we don’t know how to integrate social data: 6 percent



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Real-Time Data:

Rethink your underlying systems and business modelBy now, most marketers have picked up on the enthusiasm around real-time data. More thanhalf of the survey respondents at the DMA and Forrester conferences said they have already started implementing real-time data and plan to make greater use of it in 2013 (Figure 6). Another30 percent said they plan on using it for the first time or will start considering it.

A survey conducted by DMA found that 58 percent of marketers can neither assess nor segment incoming customers in real time.

6 One quarter of companies can assess and segment incoming

customers instantaneously, while another 17 percent have the ability to instantaneously assess but not segment. It’s obvious that marketers realize the importance of real-time data, but many don’t yet have the ability to make widespread use of it. In 2013, there will be much more focus on the role of real-time data in marketing, with many companies conducting trials and experiments. As companies continue to build out their data infrastructure, more marketers will be looking at how they can respond to their customers’ changing information across multiple channels instantaneously.

How do you plan on using real-time data inyour 2013 marketing campaigns?

Figure 6

53%We plan to make greater use of it

11%We plan on using it for the first time

19%We plan to start considering it

2%We can’t afford to

use it

4%We don’t know

how to use it

11%We don’t plan on

using it



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Implications for MarketersReal-time data will force business model changes: Most businesses will have to become more nimble and agile to work with real-time data. Thatlikely means significant system improvements and a shift in the underlying business modelto accommodate speed.

Figure out where it fits into the consumer buying cycle: Many marketers aren’t exactly sure how to apply real-time data to their businesses. With so many steps in the consumer buying cycle, the challenge becomes where to inject real-time data to have the most impact. Again, email provides some great examples of best practices, such as using website analytics to provide relevant and timely messaging to drive the next possible customer action or deeper engagement.

Work toward implementing real-time data across multiple channels: There are some easy ways to implement real-time data in individual channels, such as email tracking and remarketing. However, the real opportunity lies in using real-time data across all channels, ensuring a consistent message and strategy in an integrated campaign that becomes more optimized over time. That’s the zenith of multichannel marketing – responding in real-time to ever-changing consumer data across all customer touch points.



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Conclusion: Catching Up to the Speed of Customer DataWhile the growing number of digital channels has resulted in more available customer data than ever, the sheer volume of information can leave marketers scrambling to make sense of it all. Many companies have tools in place to collect and store customer data, but that information only becomes useful and profitable with regular maintenance, analysis and application.

Our survey at DMA2012 and Forrester eBusiness conferences found that most marketers realize they still have work to do, and they’re starting to invest in the processes, people and systems required to implement an effective data strategy. It’s critical that they take a disciplined approach to building out their capabilities in order to slowly but surely make connections between different types of data – such as digital, transactional, postal and demographic – across multiple channels.

Marketers can get started by working with a trusted partner who understands how to implement a data-led, analytics-driven, technology-enabled strategy. With a methodical, intentional approach to putting the right pieces in place, big data doesn’t have to be overwhelming.



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Key Takeaways •Investintherightsystemsandpeople: For the 68 percent of marketers who say they plan to increase their data-related expenditures in 2013, they should be focusing on building an integrated, multichannel platform and hiring experiencedemployeeswhocananalyzedataandapplyinsights.

•Performregulardatamaintenance:Whileit’sencouragingthat47 percent of marketerscleantheirdataweeklyormonthly,it’stroublingthat26percentsaid theycan’trememberthelasttimetheyperformedqualitycontrol.Customers expect to be targeted with relevant messages, and dirty data can get marketers introublequickly.

•Movebeyonddatacollectiontomoresophisticatedanalysis:While digital channels have made it easier to collect customer data, 45 percent of marketers identifiedanalyzingandapplyingdataamongthebiggestchallengestheywill face in 2013. Only 11 percent said data collection will be their biggest challenge. Thesefindingsreinforcetheneedforinvestmentsininfrastructureand employees on the analytics side.

•Applydatainsightsacrossallchannels:It’stimetostartthinkingholistically. Marketers should be moving toward platforms that integrate individual datafromallsourcestobuildmorecompletecustomerprofiles.

•Figureoutwherereal-timedatafits:This will be a huge area of focus in 2013, with83percentofmarketerssayingthey’reatleastthinkingabouthowto use real-time data in their campaigns. In some cases, companies might have to shift their underlying systems and business models to respond more quicklytoreal-timeinformation.

•Startnowwithdigitalchannelsandexistingdata:Many digital channels have already matured and can be easily implemented to drive multichannel communicationstrategies.Marketersshouldn’twaituntiltheperfectsolutionis inplace–orelsethey’llwaitforever.Theyshouldstartnowbybuildingcross- channeltestplansandutilizingtoolssuchasmulti-variantemailtesting,which providereal-timeautomatedoptimization,andleveragingexistingdatato learn even more about their customers.



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Survey MethodologyInfogroup Targeting Solutions and Yesmail Interactive surveyed 701 marketers attending the DMA2012 and Forrester Research conferences in 2012. The survey was administeredin person using handheld devices. DMA2012 took place from Oct. 13-18 in Las Vegas, Nev. The Forrester Research conference, Seizing Opportunity From Digital Disruption: A Forum For eBusiness & Channel Strategy Professionals, took place Oct. 25-26 in Chicago.

Footnotes 1 Seizing Opportunity From Digital Disruption: A Forum For eBusiness & Channel Strategy Professionals, Oct. 25-26, 2012

2 Forrester Research, Inc., “The Big Deal About Big Data For Customer Engagement,” June 1, 2012

3 Forrester Research, Inc., “How Dirty Is Your Data?,” April 19, 2012

4 DMA, “Statistical Fact Book 2012: The Definitive Source for Direct Marketing Benchmarks,” February 2012

5 Columbia Business School and New York American Marketing Association, “Marketing ROI in the Era of Big Data: The 2012 BRITE/ NYAMA Marketing in Transition Study,” 2012

6 DMA, “Statistical Fact Book 2012: The Definitive Source for Direct Marketing Benchmarks,” February 2012



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http://www.iab.net/media/file/2012-BRITE-%20NYAMA-Marketing-ROI-Study.pdf

http://www.iab.net/media/file/2012-BRITE-%20NYAMA-Marketing-ROI-Study.pdf



Rohit Chowdhury, VicePresidentofContentAcquisition,InfogroupRohit Chowdhury spearheads Infogroup’s data content acquisition team, managing content acquisition strategy, selecting vendors and creating strategic alliances. He is located at Infogroup’s headquarters, Papillion, Nebraska. Rohit has over 10 years of working with data, sourcing, processes and operations. Prior to this role, he was Director of Database Operations where he managed vendor selection, and test pilots for consumer-related projects resulting in much higher quality content. Before becoming Director of Database Operations, he was Manager for Internet Marketing at Infogroup, developing and launching SEM advertising programs, email marketing campaigns and researching and recommending re-designs for the website.

Lynn Dusek, VicePresidentofCustomerStrategy,YesmailInteractiveLynn Dusek leads Yesmail’s Customer Strategy group of highly experienced marketing consultants. The Customer Strategy Team’s focus is to create marketing strategies and solutions that drive deeper brand engagement and rich customer experiences by connecting data insights, creative and consumer interactions. During her tenure at Yesmail Interactive, she has created industry-recognized marketing programs, provided thought leadership on topics such as CRM and data analytics and been a key driver in the evolution of the Yesmail Professional Services Team. She has over 15 years of marketing experience in working with top global brands such as IBM, Intel, Coca-Cola and Microsoft.

Thank you to the contributorsWe would like to thank Rohit Chowdhury for his data-related contribution and for the title of this report as well as Lynn Dusek for her digital-related contribution.



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Infogroup Targeting Solutions helps companies increase sales and customer loyalty throughanalytically driven consumer and business data and database marketing solutions. With exclusiveaccess to the Data Axle™, we build multichannel solutions using contextually relevant informationon 235MM individuals and 24MM businesses.

For more information on Infogroup Targeting Data-Driven Services and Solutions,please call 1.866.872.1313, or email us at [email protected] or visit www.infogrouptargeting.com.

Infogroup enables its clients –from local businesses to the Fortune 100 – to increase sales and customer loyalty through its high-value data and innovative multichannel digital and offline targeted marketing solutions.

Our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses is at the core of what we do.

For more information visit www.infogroup.com.

Both Infogroup Targeting Solutions and Yesmail Interactive are Infogroup Companies.

We power intelligent customer interactions. We give you the insights to recognize and understandyour customer to deliver contextually relevant digital communications- while respecting theirpreferences and privacy. We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real-time multichannel environment. We help you compete in the age of the customer.

For more information, call 1-877-YESMAIL or visit www.yesmail.com.

About the SponsorsInfogroup Targeting Solutions and Yesmail Interactive

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Data-Rich and Insight-Poor Survey: Marketers Planning to Turn Information Into Intelligence in 2013