Data Mining with Excel 2010 and PowerPivotMark Tabladillo Ph.D.MTabladillo <(at)> solidq.comSeptember 18, 2010

SQL Saturday 46 -- Raleigh NC#sqlsat46

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MarkTab & Data Mining

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OutlineWhat is

Data MiningWhat is

PowerPivot Demos

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Data Mining as a Service

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OutlineWhat is

Data MiningWhat is

PowerPivot Demos

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Data Mining Definitions• Data mining • Machine Learning• Data mining algorithms -- typically use estimation or

optimization to achieve results (as opposed to only calculations).

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Data Mining Tasks• Supervised

• Answer known, what is correlated?• Unsupervised

• Answer unknown (unspecified), what are the groups?• Forecasting

• Given a trend, what is next?

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Value Slide

Data Mining Add-In for Excel• Requires Analysis Services instance• Version 10.00.2531.00 (April 2009)• 32-Bit Add-In• Microsoft .NET Framework 2.0 (32-bit)• Office 2007 (Professional, Professional Plus, Ultimate,

Enterprise)• SQL Server Enterprise or Standard (or Developer) 2008 or

higher

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The Analyze Tab

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The Analyze Tab

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Menu Option Data Mining Algorithm

Analyze Key Influencers Naïve Bayes

Detect Categories Clustering

Fill from Example Logistic Regression

Forecast Time Series

Highlight Exceptions Clustering

Scenario Analysis (Goal Seek) Logistic Regression

Scenario Analysis (What If) Logistic Regression

Prediction Calculator Logistic Regression

Shopping Basket Analysis Association Rules

Data Mining Tab

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Data Mining Tab

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Data Mining Capacities

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SQL Server 2008 R2 Analysis Services Object Maximum sizes/numbers

Maximum data mining models per structure 2^31-1 = 2,147,483,647

Maximum data mining structures per solution 2^31-1 = 2,147,483,647

Maximum data mining structures per Analysis Services database 2^31-1 = 2,147,483,647

Maximum data mining attributes (variables) per structure 2^31-1 = 2,147,483,647

Reference:http://www.marktab.net/datamining/index.php/2010/08/01/sql-server-data-mining-capacities-2008-r2/

Data Mining Tab

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OutlineWhat is

Data MiningWhat is

PowerPivot Demos

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PowerPivot for Excel• Take advantage of familiar Excel tools and

features• Process massive amounts of data in seconds• Load even the largest data sets from virtually any

source• Use powerful new analytical capabilities, such as

Data Analysis Expressions (DAX)• Make the most of multi-core processors and

gigabytes of memory

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PowerPivot for Excel Sources• SQL Server• SQL Azure• Oracle, Teradata, Sybase, Informix, IBM DB2• OLEDB/ODBC• Analysis Services (SSAS)• Reporting Services (SSRS)• Excel, Text File

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PowerPivot Reference• http://www.powerpivot.com (Product Site)• http://www.powerpivotpro.com (Blog Site)

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OutlineWhat is

Data MiningWhat is

PowerPivot Demos

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Resources• MarkTab.NET

Blog, links, video resources and information for data mining

• Blog: http://marktab.net/datamining• Twitter: @MarkTabNet

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Regroup and Conclusion• Main Points from this Presentation

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Contact Information• Mark Tabladillo

mtabladillo <{at}> solidq.com

• Also on:TwitterLinked In

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