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We are using data at a record pace. This directly impacts data centers and how they manage the increase in demand. Check out the data center trends for 2014.
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© 2013 Belden Inc. | belden.com | @BeldenInc
Michael SalvadorTechnical Solutions Manager – Data Centers
Transition to the “Hyper” Data Center: Information Anytime, Anyplace, and on Any Device
© 2013 Belden Inc. | belden.com | @BeldenInc 2
• Industry Drivers• Business Trends• Technology Trends• Meeting the Critical Needs of the Data Center
Agenda
© 2013 Belden Inc. | belden.com | @BeldenInc
Industry Drivers and Trends
© 2013 Belden Inc. | belden.com | @BeldenInc 4
Worldwide DC Market Investment Growth
Source: DCD Intelligence, 2013 Census Report: Global Data Center Investment 2013
Global Investment:
$151.3 Billion US 8% increase from 2012
NAM
+8%US$44.7B
Latin America
+12.2%US$18.24B
Europe
+6.2%US$48.27B
MEA
+6.6%US$4.82B
Asia Pacific
+8.7%US$35.23B
© 2013 Belden Inc. | belden.com | @BeldenInc 5
The Nexus of Forces
© 2013 Belden Inc. | belden.com | @BeldenInc 6
• On demand business
Anytime, anywhere, any device data - Mobility
- Social media
- Cloud services
- Big data
Keeping up with the Digital Explosion
• Convergence of users, business, technology, and facilities
• Shift from functional to integrated enterprise platforms
© 2013 Belden Inc. | belden.com | @BeldenInc 7
− Increased Reliance of Business on The Data Center
− Decreased Enterprise Data Center Spending Due To: Virtualization Energy Efficiencies Outsources Services
• Multi-Tenant Data Centers
• Hyperscale Data Center Services
Business Trends For The Data Center
© 2013 Belden Inc. | belden.com | @BeldenInc 8
• In The Past, the Data Center Was:− Mechanism to Drive Business
− Supported Business
− Rarely Interactive with Consumer
− Businesses Established Practices and Created IT Around The Data Center
− Strict Control of All IT Aspects and Requests
− Risk Adverse – Protect the Business Assets
Increased Reliance of Business on The Data Center
© 2013 Belden Inc. | belden.com | @BeldenInc 9
• Today’s Modern Data Center− Central Hub of the Organization--REGARDLESS of Sizes and Verticals
− Globally Connected and Relied Upon
− Complete Mobile Access to Data
− True Device-Agnostic Connectivity
− New Types of End-Points (Zero-Client Technology) Users Access Their Data on 3-4 Devices Consistent Look and Feel Across All Platforms Best Possible User Experience – Regardless of What Device
Increased Reliance of Business on The Data Center
© 2013 Belden Inc. | belden.com | @BeldenInc 10
• Businesses Must Recognize− New Technology Emergence Elevated the Value of the Modern DC
− Leverage Technology to Optimize Business
− Use of Technology as a Direct Business Model
− How to Create a Business Model around DC Compute Delivery
Increased Reliance of Business on The Data Center
Shift How You Think About Creating A Business Model
© 2013 Belden Inc. | belden.com | @BeldenInc 11
Amazon’s Kindle and Digital Media Publishing
• $5B in Kindle E-Reader Sales*
• $3.8B in Digital Media Publishing*
• $192M in Advertising Revenue on their website*
• $4.5B in Amazon Web Services (Cloud)
• AWS has 55% of the IaaS Market
• 77M+ Users
Increased Reliance of Business on The Data Center
*-Morgan Stanley EstimateRedefines Book Sales and Publishing Industry
© 2013 Belden Inc. | belden.com | @BeldenInc 12
Netflix Mail Order and Streaming Video Content• Begins Producing Own Content
• 44 Million Paid Subscribers Worldwide (33 Million in US)
• $1.18B in Revenue
Increased Reliance of Business on The Data Center
Eliminates Traditional Video Distribution and Sales Business
© 2013 Belden Inc. | belden.com | @BeldenInc 13
Dropbox – Fast Data Replication and Synchronization• 200 Million Subscribers Worldwide (~ 30% paid)*
• Valued at $8 Billion *
• $110 Million in Revenue* (Mostly Advertisements)
Increased Reliance of Business on The Data Center
*- Financial Times EstimateCreates New Methods of Data Distribution and Storage
© 2013 Belden Inc. | belden.com | @BeldenInc 14
Increased Reliance of Business on The Data Center
Video Gaming Industry On-line Multi-Player Games• Physical Media Sales Decline in Favor of Digital Distribution
• New Web-Enabled Consoles Sales Increases
• Enhanced Features and Player to Player Sales Provide New Revenue Streams
• $67B in Revenues
Enhances User Experience, Connects Players Worldwide
© 2013 Belden Inc. | belden.com | @BeldenInc 15
Apples iTunes Music and More• Eliminates Traditional Music Purchasing Model
• Adding 500,000 New Accounts per Day, Second Only to Facebook’s Billion
• $37.5B in Revenue
Pandora Internet Radio• Design Your Own Content
• 54.9M Users
• $ 200.8 Million in Revenue (51% year-over year increase)
Increased Reliance of Business on The Data Center
Revolutionizes Music Industry, Empowers Consumer with More Choices
© 2013 Belden Inc. | belden.com | @BeldenInc 16
− Virtualization
− Energy Efficiencies
Decreased Enterprise Data Center Spending
Virtualization
Goal: Highest Compute Performance Per kilowatt
© 2013 Belden Inc. | belden.com | @BeldenInc 17
Delaying the Next Data Center Build Out
© 2013 Belden Inc. | belden.com | @BeldenInc 18
Virtualization Adoption Trend
200820092010201120122013201420152016
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
21%30%
42%52%
61%68%
74%80%
84%
Percentage of Installed Virtualizable x86 Work-loads Running in a VM
Source: Gartner Forecasts 2013
© 2013 Belden Inc. | belden.com | @BeldenInc 19
Outsources Services • Multi-Tenant Data Centers
- Space and Services
- Looking at Cloud Services
- $6.5 Billion in Revenue
Decreased Enterprise Data Center Spending
© 2013 Belden Inc. | belden.com | @BeldenInc 20
− Outsources Services Hyperscale Data Center Services
• Cloud Services
• $288 Billion Worldwide Revenue and growing
Decreased Enterprise Data Center Spending
© 2013 Belden Inc. | belden.com | @BeldenInc 21
Hyperscale Data Centers Have Exploded On The Market
Large CloudProviders
Mega CloudProviders
© 2013 Belden Inc. | belden.com | @BeldenInc
Technology Trends
© 2013 Belden Inc. | belden.com | @BeldenInc 23
• Adoption of ‘Web-Scale’ IT designs and processes by the Enterprise
− Industrially Designed Infrastructure
− Web Oriented Architecture
− API Based Management
− Velocity Focused Processes
− Collaboratively Aligned Organization – Silos to Service Teams
− Risk Embracing Culture
− Open Source
Technology Trends
© 2013 Belden Inc. | belden.com | @BeldenInc 24
• Industrial Designed Infrastructure− Agile, Standardization, Scalable, & Rapid Deploy
− Energy Efficient
− Extensive Monitoring (Measure, Monitor, Manage)
− Lean Principles
− Vanity Free Designs – Use Holistic Design Principles
− Automated Processes
− Focus on Workflows NOT Workloads
− Focus on NOT where the work is located but WHAT the work is doing
Technology Trends
© 2013 Belden Inc. | belden.com | @BeldenInc 25
The Value of Faster – A Driver to Cloud Architectures
Source Gartner DC Conference Poll, 12/2012
“One of our core values is to move fast and break things. To challenge the traditional norms.”
-- Delfina EberlyDirector of U.S. Data Center Operations (Facebook)
© 2013 Belden Inc. | belden.com | @BeldenInc 26
• Successful Evolution to the Digital Enterprise− Open Minded Views
Less emphasis on manufacturer certifications for employees More rounded education in a variety of disciplines across technology and the organization Understanding that it’s all about the BUSINESS not individual egos and technology prejudices. Collaborative Approaches
− Constant Change
− Embrace Risk Culture
− Industrialized View Standardized Repeatable Processes Speed to Deploy Agile
Technology Trends
© 2013 Belden Inc. | belden.com | @BeldenInc 27
• Technology innovation is bringing new and exciting things to respond to the needs of today’s business− Convergence of Servers, Storage, and Networking is growing
− Software Defined Everything (SDx)
− Fabrics
− Extremely Low Energy (ELE) Servers
− Original Design Manufacturer (ODM) or DIY Servers (aka Skinless)
− Silicon Photonics
Technology Trends
© 2013 Belden Inc. | belden.com | @BeldenInc 28
• White Box Affect• ELE• Integration
Affect on Technology Due to Hyperscale Adoption
Source: HP Moonshot
© 2013 Belden Inc. | belden.com | @BeldenInc 29
AndODM/Self Build will Account for 10% X86 Server Shipments
DIY/ODM Challenges Traditional Vendors
Gartner Predicts by 2016One in Five Servers will be Bought by Hyperscale Companies
© 2013 Belden Inc. | belden.com | @BeldenInc 30
Self-Build/ODM Server Shipment Growth
Source: Gartner Data Center Conference 2013
© 2013 Belden Inc. | belden.com | @BeldenInc 31
Skinless Server Growth
Skinless Server Growth 2009-2013
Source: Gartner Data Center Conference 2013
© 2013 Belden Inc. | belden.com | @BeldenInc
Belden’s Approach and Solutions
© 2013 Belden Inc. | belden.com | @BeldenInc 33
Solving Customer Needs in Data Centers
Enterprise & SMB
COLO & Hosting
Government & Regulated
Unique Segment Challenges Complex Relationships
Enterprise & SMB
COLO & Hosting
Government & Regulated
End Users
Architects & Engineers Boardroom
Contractors & Installers
Support Teams
© 2013 Belden Inc. | belden.com | @BeldenInc 34
Increase Agility• Scalability:
• Flexible IT capacity that can rapidly adapt to changing business needs & technologies as they arise;
• Upgradeable: Rapid & seamless implementation, at managed cost, of throughput improvements & new technologies
• Interoperability:• Providing standardized resources and functions
across multiple systems that facilitate uniform operations and work flow;
Reduce Risk
• Application Availability
• Infrastructure Uptime• Reliable• Available• Secure
Reduce Cost• OPEX
• Power, Cooling
• CAPEX• Improved asset utilization;• Space, Equipment, Infrastructure
Increase Sustainability• Promote efficient use of
physical infrastructure resources
• Alignment with companies Environmental Stewardship metrics
Our Approach: Solving Customer Problems
© 2013 Belden Inc. | belden.com | @BeldenInc 35
Our Approach: Solving Customer Problems
Agility
Reduce CostsRapid Deployment
Technology Migration
• Global account support• Breadth of product• Engineering footprint• Manufacturing footprintResults in flexibility
Pre-term Connectivity:• Easy to configure• Faster to order• Better to installResults in satisfaction
• 10/40/100G systems• engineering capabilitiesResults in preparedness
• Simplified logistics• Optimized asset utilization• Energy efficiencyResults in sustainable infrastructure
© 2013 Belden Inc. | belden.com | @BeldenInc 36
A Systems Approach…
Fully-Optimized, Integrated Solutions
LOW HIGHValue Add
Air Flow & Power Solutions
Copper Systems
Fiber Systems
Racks and Enclosures
Pre-configured Racks
Pre-terminated Solutions
Cabling, Connectivity, & Cable Management Solutions Designed to Work Together
© 2013 Belden Inc. | belden.com | @BeldenInc 37
Collaborative Design Approach
Pre-Installation Installation Post-Installation
Requirements gathering Standards documentation Product specifications Partner training and
certification
Project management Engineering support Assessments Testing Compliance
MAC support Warranty support Product and application
review
© 2013 Belden Inc. | belden.com | @BeldenInc 38
Visit Our Customer Collaboration Center
© 2013 Belden Inc. | belden.com | @BeldenInc 39
Visit Our Customer Collaboration Center
Contact 1-800-Belden1 to Schedule Your Visit Today
© 2013 Belden Inc. | belden.com | @BeldenInc 40
To Wrap Things Up…
Listen Belden Data Center Experts
Committed to being a Trusted Advisor
Develop Data Center Ready Solutions
Broad standard product set to customize each
solution
Custom capabilities
Support Trained and Certified Partners
Technical Support, Warranties
© 2013 Belden Inc. | belden.com | @BeldenInc 41
• Disruptive Technologies are Driving Change− Nexus of Forces – Social, Mobile, Information, Cloud
More Empowerment to the Consumer Information Anytime, Anywhere, and on Any Device Big Data Collection Tracking Consumer Spending Habits New Technology Provides Agility & Speed to Market Inexpensive Cloud Allows More Experimentation (Fail
Faster)
To Tie It All Together….
© 2013 Belden Inc. | belden.com | @BeldenInc 42
• Business Challenges Today− Reduction of DC Spending:
Increasing Energy Efficiency Driving Virtualization and Cloud Technologies Increased Outsourced Services Opportunities
• Businesses Must Shift to New IT Model− Modern Data Center No Longer Just Supports
the Business
− Modern Data Center is the Hub of Business
To Tie It All Together….
© 2013 Belden Inc. | belden.com | @BeldenInc 43
• Hyperscale DC Innovation− New Data Center Designs
Industrialized Data Center Focus on Workflows not Workloads Culture of Risk
− New Technology ODM’s Growing Role ELE Server Technology Fabrics Software Defined Everything SDx
To Tie It All Together….
© 2013 Belden Inc. | belden.com | @BeldenInc 44
Questions?
© 2013 Belden Inc. | belden.com | @BeldenInc 45
Michael Salvador
BeldenTechnical Solutions Manager - Data Centers
Thank You
The Dude Abides