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Welcome to Welcome to CyberMedia CyberMedia Creative and marketing driven online communication

Cybermedia - Digital Communication Japan 2009

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Welcome to CyberMedia!Cybermedia is one of Japan's leading digital communications agencies. Our work is based on strategic thinking, is creatively driven and employs the latest global technologies across different media channels.Our tech-savvy, innovative specialists are constantly developing new ways to communicate our clients' messages effectively via award-winning interactive creative. Our association with the Ad-comm Group offers our clients unmatched integration of their Web and mobile strategies with the rest of their communications vision.Cybermedia is multinational, multicultural, multilingual and we are highly passionate about our clients and the work we perform.more info: http://www.cyber-media.co.jp/contact: [email protected]

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Page 1: Cybermedia - Digital Communication Japan 2009

Welcome to Welcome to CyberMediaCyberMediaCreative and marketing driven online communication

Page 2: Cybermedia - Digital Communication Japan 2009

overview

Founded: 1987 in Tokyo, Japan

Consolidated revenue: 25 millionUSD

Employees: 100 multinational staff

Offices: 5 cities worldwide

President & CEO: AndreasDannenberg

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Welcome to CyberMedia

CyberMedia is one of Japan’s leading digitalcommunication agencies. It’s work is based onstrategic thinking, is creatively driven and employsthe latest global technologies available.

Leveraging the strength’s of the Ad-comm Group,Cybermedia is multi-national, multi-cultural, multi-lingualand highly passionate about it’s clients and workperformed.

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Empowered by group synergies…

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The ad-comm group

Advertising: StrategicPlanning, Creative,Media Strategy andMedia Buying

Digital Communications,PC & Mobile Applications

Public Relations,Corporate Crisis Communications& Government Relations

Building & Managementof Brand Equity

Event Marketing,Space Design &

Exhibitions

Investor Relations& Communications

Pharmaceutical &Healthcare Marketing

Mar-comm basedVenture Fund

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CyberMedia Client selection

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Website Examples :

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Website Examples :

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Website Examples :

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Website Examples :

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Website Examples :

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Website Examples :

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Website Examples :

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Website Examples :

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T9 Friends Web

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Case Study Web…

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www.renault.jp

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Case Study:Web

In 2003 CyberMedia becamethe online lead agency forRenault Japan with themission to completelyrevolutionize the car makersonline communicationstrategy.

Since then CyberMedia turnedRenaults Japanese staticwebsite into a fully interactivecommunication platform.

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Case Study:Web

Site evolution

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Case Study:Web

Cars

F1

Fun

Racing

Lifestyle

Rich content

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Case Study:Web

Lifestyle related

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Case Study:Web

Interactive

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Case Study:Web

Personalized and database driven

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Case Study:Web

Sales tool

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Case Study:Web

Loyalty building

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Case Study:Web

Result:

215% growth of the user database (from 6,500 to 31,000)

25% of first time visitors become members (before 7%)

60% of the members read the monthly newsletters

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Mobile Expertise

CyberMedia also has over 6years of experience in mobilemarketing, being responsiblefor the Japanese mobilestrategy of manyinternational brands …

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Mobile Site Examples

Porsche Whitebook Heineken/Warner Campaign GotchaTV

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Mobile Site Examples

T9 mobile site T9 Games     T9 Friends Monthly Manga

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Mobile Site Examples

Brita Main Page  Brita Flashlite Games    Brita Flash screensaver

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Mobile Site Examples

Oxygen O2 Mobile Site O2 Flash Wallpaper   O2 Flash Game

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Mobile Site Examples

RedBull Main Page RedBull Media Section   RedBull GPS locator

*sample design

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Mobile Site Examples

Moet Mobile Site Moet Campaign Section     Moet Screensaver

*sample design

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Case Study Mobile…

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Case Study : Mobile Lufthansa Japan - introduction

From January 2006 CyberMediadeveloped and is currentlymaintaining the Lufthansa Japanmobile site.

Japan was the first country forLufthansa to launch a mobileplatform and it plays a key role inLufthansa's future global mobilestrategies.

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Case Study : Mobile Lufthansa Japan - Site features

Lufthansa Firstclass

Interactive city guide Blog featuring the Lufthansa Baer

German Style

Section about seasonal events, locations and places

Flash GamesSoccer Games, Travel Games

Monthly Lufthansa mobile presentSounds for download, screensavers, picture frames, Flash wallpapers

Monthly campaign quiz

Win tickets to Europe and other Lufthansa “goodies”

Monthly mobile newsletter

Monthly special flight offer & “Miles and More” promotion

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Case Study : Mobile Lufthansa Japan - Site features

Main page Lufthansa First Class Lifestyle

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Case Study : Mobile Lufthansa Japan - Site features

Euro Travel Game    Discover Germany Game    Soccer game

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Case Study : Mobile Lufthansa Japan - Site features

Flight Screensaver Flash Flightschedule    Wallpaper Collection

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Case Study : Mobile Lufthansa Japan - Site features

City Guides Europe Blog in Flashlite

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Case Study : Mobile Lufthansa Japan - a loyalty driver

26% of first time visitors become members

70% of visits to the site are returning visitors

65% of members access the website at least 2-3 times

every month

35% of all members access the website within 6 hours

following a mobile newsletter delivery

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Case Study : Mobile Lufthansa Japan

According to the FinancialTimes, CyberMedia hascreated a website that isregarded as the mostcutting edge mobile site inthe airline industry.

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T H A N K Y O U

CyberMedia [email protected]