Crowdfunder 6 9

The Disrup+ve Force in Mobile Commerce Search

Company Confiden,al and Proprietary2

Best in Class Natural Language Search

§ Leading independent eCommerce search solu7on, ranked number 4, by Internet RetailerⓇ

§ Chosen by over 400 preeminent e-‐retail leaders

§ Intelligent search lets shoppers simply ask for what they need in their own words and get the results they want


Snapshot of EasyAsk Customers

Tacoma Screw Products

Company Confiden,al and Proprietary

Why You Should Invest in EasyAsk

§ Mobile eCommerce is growing exponen7ally and is the leading market segment for Venture Investment

§ An intui7ve mobile User Experience (UX): § Intelligent voice recogni7on and smarter search is

the next evolu7onary step in mobile shopping § Customers who find products instantly have an

outstanding UX and will recommend their site and buy again, maximizing customer conversion

§ Your investment is on par with the founders of the company, pre-‐venture capital dilu7on

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mCommerce: Explosive Growth

mCommerceeCommerce

$, Billion

Source: Forrester Research

§ By 2018, the mobile commerce (mCommerce) industry will reach $228B, with a growth rate of 35% per year and account for more than 50% of all eCommerce sales


Mobile Technology Investments by Industry

§ Venture Capital investment in mCommerce is by far the leading segment in the mobile technology space

Source: Digi-‐CapitalTM Mobile Internet Investments (LTM $B)


Conversion Problems in mCommerce

Device Average Page-views Conversion Rates

Desktop 8.73 2.65%

Tablet 8.82 2.37%

Smartphone 4.62 0.83%

§ Shoppers can’t find the right products on their smartphones becauseUX designed for desktops, doesn’t func7on well on smaller screens.

§ Purchasing (conversion) plummets from poor mobile search


§ Look at the industry leaders that have already addressed the issue of crea7ng ideal, intelligent voice enabled user experiences for smartphones:

Apple -‐ Siri Google -‐ GoogleNow Amazon -‐ Voice Search for eCommerce

§ Only EasyAsk leverages this voice and Natural Language search to provide an advanced UX for eCommerce retailers

Voice is the Future of Mobile Shopping


§ Shoppers can simply speak and ask for exactly what they want

§ EasyAsk delivers the right product on the first page, every 7me

§ A natural alterna7ve to the frustra7on of naviga7ng with liale buaons or pulldown menus

§ Delighted shoppers simply speak, select, and purchase

Intelligent, Intui7ve . . . Smarter Search

Simply. Smarter. Search.


Compare EasyAsk Results to the Compe77on

§ Search = ladies red ski jackets under $200

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EasyAsk Channel Partners

§ EasyAsk’s smarter search solu7on is op7mized to run on our Partner’s pladorms providing drama7c improvements in performance, accuracy and conversion


Valida7on

Gartner Cool Vendor: Analy?cs “With all the fervor around voice-‐ac?vated applica?ons and machine intelligence, EasyAsk can help end-‐user organiza?ons and vendors put an Apple Siri-‐ or IBM Watson-‐like front end on . . search applica?ons.”

Gartner Best Prac?ces in E-‐Commerce “Natural language allows EasyAsk to build shopping experiences in which users can enter informa?on in various unpredictable ways. EasyAsk also has strong thesauruses, vocabularies and lexicons for various commercial categories.”


Board of Directors

§ Craig Bassin – CEO, experienced leader and serial entrepreneur

§ Nick Halsey – CMO, Keynote Systems (acquired August 2013) – CMO, SugarCRM – CMO, Alphablox (acquired by IBM) – VP Marke7ng, JasperSoi (acquired by TIBCO) – Manager Applica7ons Marke7ng, Apple Computer

§ Stuart Pann – SVP, Prin7ng and Personal Systems Division, HP – GM -‐ Intel Corpora?on, Customer Fulfillment, Planning and Logis7cs – Responsibili7es include, microprocessor and chipset pricing, demand

forecas7ng and various sales strategies – Director of The Tech Museum of Innova7on


EasyAsk Management Team

§ Craig Bassin – CEO/Entrepreneur – Oracle, B2 Systems CEO –

Founder, Callixa CEO (Acquired SAP)

– 3 Exits (1 IPO, 2 Acquisi7ons)

§ Richard Wood, PhD – CTO/VP Engineering – Natural Language Innovator

for over 20 years – CA, AI Corp, Progress – 2 Exits (2 Acquisi7ons)

§ Marc Schnabolk – SVP CRO – Oracle, Open Text, Eloquent,

Business Objects, Cartesis, Endeca

– 6 Exits (3 IPOs, 3 Acquisi7ons)

§ John Morrell – VP Products – Coral8/Aleri (acquired by SAP),

WebMethods/Ac7ve Informix, Oracle

– 4 Exits (1 IPO, 3 Acquisi7ons)


Mobile eCommerce is growing exponen7ally and is the leading market segment for Venture Investment

An intui7ve mobile User Experience (UX): The Combina7on of intelligent voice recogni7on and smarter search is the next evolu7onary step in mobile shopping Retailers recognize that customers who find products instantly have an outstanding UX and will recommend their site and return to buy again, maximizing customer conversion

Your investment is on par with the founders of the company, pre-‐venture capital dilu7on

15

Now ask yourself, “Why Shouldn’t I Invest in EasyAsk?”


EasyAsk has great Customers, Channel Partners, Board of Directors and Management Team

eCommerce analysts and publica7ons all recognize EasyAsk as an award winning industry leading solu7on

Your investment provides resources for the company to aggressively expand sales and marke7ng in this explosive mobile market

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Now ask yourself, “Why Shouldn’t I Invest in EasyAsk?”