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Company Overview

A Revolution in Crowd

Shopping is About to Begin

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MassGenie Confidential Information

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All information contained in this Company Overview is Confidential Information as defined in the [Non-Disclosure Agreement] that you executed. Use of Confidential Information is strictly limited to the preliminary consideration of an investment in the business described in this Company Overview. It is subject to the Disclaimer and Use Limitation as specified herein. No portion of this Company Overview may be reproduced, duplicated or revealed in any manner without the prior written consent of MassGenie.

All Confidential Information will remain the exclusive property of MassGenie. MassGenie’s disclosure of Confidential Information will not constitute an express or implied grant to the Receiving Party of any rights to or under MassGenie’s patents, copyrights, trade secrets, trademarks or other intellectual property rights.

MassGenie Disclaimer

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This Company Overview was prepared by and under the supervision of MassGenie and contains selected information regarding MassGenie. The information contained in this Company Overview was obtained by MassGenie from its own internal records and form published and unpublished sources it believes to be reliable. This Company Overview does not purport to be inclusive and, accordingly, each prospective investor is expected to conduct its own due diligence. Neither MassGenie, its shareholders nor any of its officers, directors, employees, affiliates, agents or representatives, makes any representation or warranty, expressed or implied, as to the accuracy or completeness of this Company Overview or any of its contents, and no legal liability is assumed or is to be implied against any of the aforementioned with respect thereto. This Company Overview does not purport to contain all of the information that may be required to evaluate all of the factors which would be relevant to a prospective investor considering entering into any transaction with MassGenie. No information contained in this Company Overview or any other written or oral communication transmitted or made available to a recipient of the Company Overview is, or shall be relied upon, as a promise or representation, whether as to the past or future, and no liability will attach except as may be provided in a definitive agreement, when, as and if it is executed an subject to such limitations as may be provided in such agreement. In addition, any projections and estimates or other forward-looking statements contained in the Company Overview involve numerous and significant subjective assumptions and are subject to risks, contingencies, and uncertainties (many, if not most of which, are outside the control of MassGenie) which could and likely will cause actual results to differ materially. Subject projections and estimates or other forward-looking statements contained in the Company Overview are not intended to meet the guidelines of the SEC for the preparation of the projections. Such assumptions, risks, contingencies and uncertainties relate to, among other things, general business, economic and market conditions, as well as national and international political, military and social conditions. Accordingly, there can be no assurance and no representation or warranty can be or is made as to the accuracy or attainability of such estimates and projections or other forward-looking statements. MassGenie does not expect to, and assumes no obligation to update or otherwise revise this Company Overview or any information contained herein.

This Company Overview is not an offer to sell or a solicitation of an offer to purchase securities of MassGenie or engage in any other transaction. MassGenie reserves the right to negotiate with one or more prospective investors at any time and to enter into a definitive agreement for an investment in MassGenie or any other transaction related to MassGenie without prior notice to the recipient or other prospective investors. Also, MassGenie reserves the right to terminate, at any time, further participation in the investigation, proposal and negotiation process by any party and to modify any procedures without giving advance notice or providing any reason therefore.

HUGE GROWTH

Market TrendsShoppers in the US spent $342 billion on retail purchases on the web in 2015, according

to the US Commerce Department, up 14.6% from 2014 – a rate that’s nearly five times as

fast as the 3.1% growth in retail store sales. The web comprised 10.6% of total retail

sales of $3.22 trillion in 2015, up from 9.7% in 2014. E-commerce drove 39.3% of the

$110.6 billion in total retail sales growth last year.

Online sales are expected to reach $530 billion in the next five years, up 56% from $335

billion in 2015 according to Forrester Research.

For the US as a whole, the total media spend mix is changing dramatically. Online

advertising is growing rapidly. The largest growth in advertising spend is on mobile. Print

advertising is falling dramatically. Television advertising is decreasing slightly.

270 million

ecommerce customers

in the US by 2020.

Smartphones will be

the biggest growth

area.

MassGenie is poised to capture a portion of online sales of $530 billion in 2020 by entering the market with the revolutionary selling concept of Crowd Shopping

Online sales in the U.S.


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“According to KPMG's CEO Outlook 2016, the vast majority of CEO's whom were surveyed revealed that the next three years will be more critical to harness innovation than the last 50 years.”

Wall Street Journal

Latest News

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MARKETPLACE/CROWDSOURCING

Competitive Landscape

$399 billion market cap $107 billion annual global revenue

$36 billion market cap $8.6 billion annual global revenue $14.2 billion market cap for parent

$6.9 billion annual global revenue

$1.5 billion market cap $2.4 billion annual gross merchandise sales

$2.6 billion annual revenue

$2 billion market cap $3.1 billion annual global revenue

Amazon

Seller Attractiveness

Bu

yer

Att

ract

iven

ess

MassGenie

Massdrop

Jet.com

Sears Marketplace

Newegg

Rakuten

Etsy

Groupon

eBay


6The company, product and service names used in this Company Overview (including but not limited to those referenced on this page) are for identification purposes only. All registered and unregistered trademarks are the property of their respective owners. 6

Walmart Marketplace

$2.8 billion has been pledged119,000 projects have been successfully funded

Founded in 2010Over $3 billion raised so farSold for $600 million in 2015

VERY HOT MARKETPLACES

Founded in 2014, launched in July 2015Sold to Walmart for $3.3 billion in August 2016$1 billion in gross merchandise sales in first 10 months$570 million in venture funding

Recent Transactions

Founded 5 years agoDid $3 billion after year 3Reportedly recently turned down $10 billion offer from Amazon$1.08 billion in venture funding

Crowdsourcing marketplace founded in 20122 million enthusiasts13 categories $48 million in funding over 3 rounds


7The company, product and service names used in this Company Overview (including but not limited to those referenced on this page) are for identification purposes only. All registered and unregistered trademarks are the property of their respective owners.

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What is MassGenie?

MassGenie is a mobile-ready marketplace specifically designed and curated for millennials who want a fun, memorable shopping experience. It brings people together to discover products, explore online communities, and share stories about common interests. Mass Genie’s unique model offers millennials opportunities to make their voices heard. “Power Deals” give buyers leverage to drive down prices through crowd shopping fueled by social media. Sellers compete to offer buyers the deepest discounts. Enthusiasts have the chance to co-create the next product line with brand influencers and other community members who share their passions.

CROWD SHOPPING & CROWD SELLING

What is MassGenie?

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• BUYER VALUE – Only marketplace where the buyer can initiate a

deal. On MassGenie, buyers can initiate a deal via a Power Deal and

crowdsource their demand by using their own social media, while

earning points on the marketplace.

• SELLER VALUE - Sellers are allowed to market to their own

customers and even non-customers. The MassGenie seller portal is

easy to use and a seller can spend as little or as much money

advertising as they would like.

• CROWDSOURCING – The buyer can intelligently leverage the power

of crowdsourcing to Crowd Shop and raise their buying power with

the seller(s).

• GAMIFICATION MARKETPLACE – Multiple sellers can compete to

fulfill the volume of demand by lowering their price. The game

(Power Deal) is unpredictable. The selling prices can’t be predicted

from one game to the next, giving sellers and buyers the

opportunity to try to win again and again over time.

MassGenie is a unique, online marketplace that gamifies both the BUYER & SELLER experience. MassGenie is both Crowd Shopping and Crowd Selling.

It is the only marketplace where both the BUYER & SELLER can initiate a deal!

The MassGenie Difference


MASSGENIE TODAY

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Key Facts / Intellectual Property

Product DevelopmentOver 2 years of R&D and Product Development in collaboration with SETA International

Patent PendingPower Deal Marketplace

Scalability & ReliabilityScalable completely cloud-based infrastructure built on enterprise architecture.

LeadershipWorld Class Leadership Team with over 50+ year of combined experience in the eCommerce and Software Industry

Funding & Contribution- Product Development Funding Contribution by SETA International- $1M in Angel Funding (current raise at $5 million)


Company StrategyAll Marketing, Product Development and Corporate Strategy has been established for the next 2 years

Go-to-Market ReadyMassGenie public beta will launched on March 6. The live site will debut in late April or May.

Much less expensive alternative to ChannelAdvisor. Has more marketplaces than any other provider on the market today. Has 450 sellers.

SELLER ACQUISITION

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Sweet Spots

Closeout, Liquidation & Excess Inventory

Product Launches

Categories

Electronics

Fashion, Apparel & Accessories

Beauty

Health

Home Goods

Furniture

Garden

Tools

Focus Areas

Connects sellers to all of the major marketplaces. Retailers and brands send a single product data feed to the ChannelAdvisor system, where it’s transformed and optimized to sync with dozens of the marketplaces. The oldest multichannel listing solution. Has 2500 high-volume sellers.

Integrated Solutions For Sellers


12Email Facebook InstagramSEO SEM/PLA Affiliate Marketing MassGenie Coin Loyalty Program

Marketing Strategy

Twitter

• Focus on email, search engine optimization (SEO), search engine

marketing (SEM), social media and affiliate marketing. All marketing

will be measured on a cost per acquisition (CPA) model.

• Content, MassGenie Coin loyalty program and remarketing are also

an important part of the marketing strategy.

• Launch Plan – Spend 18% of seller revenue on marketing in the

launch quarter, 14% of seller revenue on marketing in 2nd quarter

after launch. Focus on four target categories for launch: (1)

Electronics & Computers, (2) Beauty & Health, (3) Fashion and (4)

Home, Garden & Tools

DRIVING REVENUE & GROWTH


45% to 50% of funding will be used for marketing to drive revenue growth

MAKING MONEY

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Base Commission on Sales

6% to 15%

Seller Subscription Packages

Basic Seller – Free

Advanced Seller - $49.99 a month

Professional Seller - $199.99 a month

Strategic Revenue Partnerships

Warranty Program, 2-Day Shipping Membership, Credit

Card Companies, Shipping International

Other Revenue Sources

Banner & Text Ads, Search Banners, Ads on MassGenie

Seller Portal, Mobile Ads, Marketing Emails

Revenue Streams


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Thu has over 27-years of success leading teams in the areas of organizational development, technical management, solution architecture, and scalability objectives. She has an impressive track-record of executing simultaneous projects while ensuring the highest levels of quality, timeliness, and functionality, even in high pressure environments.

She joined SETA International late in 2014 as WW VP of Operations. Previously Thu spent five years as CTO and VP of Business Development at Beauty Encounter, a leading online beauty retailer. She also spent five years as Director of IT at PC Mall (now PCM) and eCOST.com, where she was responsible for all IT aspects of a $1 billion ecommerce retailer with 10 ecommerce websites.

Bruce WatanabeNon-Executive Director, Board of DirectorsBruce Watanabe is a serial entrepreneur and has co-founded a number of technology and Internet ventures including, SIRE (Messaging), SETA International (Global Systems Integrator & Solution Provider) and MassGenie.

With over 15+ years of leadership experience ranging from start-ups to Fortune 10 companies, Bruce is proficient in business development, sales, channel development and business strategy. Prior to joining SIRE as CEO, Bruce was a Channel Executive at IBM leading the IBM Commerce and IBM Analytics Division with over 800+ partners worldwide.

Sean McEvoyCEO, MassGenieSean is an operations and services specialist in the software industry with 20+ years leading, developing and managing staff and technical operations globally. He is recognized throughout the industry for his ability to deliver profitability and customer success.

As a founder and board member of SETA International, Sean is a principal strategist providing insight and leadership to the organization. Sean has a deep understanding of product development, technical support, software maintenances, services, offshore management and M&A integration. Sean was also the VP – WW Consulting Services and Technical Support at Dell.

Thu TruongInventor & CTO, MassGenie

Dan DeVriesChief Operating Officer, MassGenieDan is a high-performing, results-driven innovative executive with over 30 years of successful leadership of start-ups and established B-to-B and B-to-C businesses. He has wealth of experience in sales, marketing, ecommerce and marketplaces.

Dan spent 23 years at PCM, Inc., a $2.1 billion technology reseller, in many roles. From 2010 to 2016 he was President of MacMall, where he was responsible for all aspects of the business, including ecommerce, sales, call center, demand generation, marketing/merchandising and marketplaces. From 1996 to 2010 Dan was Executive Vice President of Marketing for PCM. He was Executive Officer (NASDAQ: PCMI) from 1996 to 2009. For 4 years, from 2005 to 2009, Dan was President of PCM Philippines. He opened the Philippine office for PCM to provide back office and call center operations for the US company. Over time this office has grown to almost 700 employees.

Seasoned management team with decades of

leadership experience in start-ups and established ecommerce and marketplace businesses

LEADERSHIP TEAM
