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CRC Six Figure ProWebinar Series
Twi5er for Execu9veJob Seekers
Building A Profile#Hashtags#Chats
William GladhartMBA-‐M
Will Gladhart is a Digital & Social Media consultant who helpsbusinesses and companies build community persona and brand identityonline, using the tools of Social Media.
Will has five plus years of social media strategy, 10+ years of sales andmarketing experience and an MBA in Marketing.Will’s forte is guiding, crafting, developing and managing a business’sonline marketing initiatives and efforts as well as being versed intraditional marketing media platforms. He also assist and trainscompanies on implementation of Social Media Crisis Managementplans.
Will is versed in website redevelopment to include social media, SocialMedia Page Management, Search Engine Optimization (SEO), Pay-per-Click, Google Analytics/ Alerts, Facebook content development,Twitter Analytics & Content, Blog Management, Podcasts and all thingsonline!
Email: [email protected]: 562-881-4484
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Signing In
Go to Twi(er.com. Enter your Full Name, Email Address and a password
Recommend you make a password decently complex, with one capital,alphanumeric and 1 character/ number.
Twi(er can been hacked if you have a very simplisDc password.
Want to make a men*on about your email address. You may want toconsider seFng up a dummy or social media only email outside of yourcorporate or personal email address. I have found direcDng all social mediaand email updates into a secondary email address, such [email protected] keeps one from being overloaded with thebarrage of updates, news and changes every minute in Social Media. Keepingyour primary business email Inbox unclu(ered really helps determine what isimportant and a non-‐important read.
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Signing In, Twitter Home Page
This is also the page you will return to unless you click the “rememberme” checkbox under your username.Once you have clicked “remember me” you will automatically go to yourTwitter home page each time you type in “Twitter.com”
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Twitter Verification Screen
Now, you will see a screen where Twi(er is checking your name, validaDng anemail address, checking your password and assessing if your name/ usernameis available. You can change the usernname here, but recommend keeping itsimple. eg. @willgladhart or @willgladhart1 (how you will be idenDfied).
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Recommended People To Follow Step
When Twi(er creates your account, it gives you a list of recommendedpeople to follow.
You can skip this step.
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Interest Suggestions
Next you are directed to select your interests. Again, another step you canskip and return to later.
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Networking Via Email Suggestion
Highly recommend completing this step. You can synchronize your variousemail accounts.
You do not have to complete this step and can return to it later, but this stepwill verify other fellow Tweeters you may have in your address book,
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Accepting Twitter Email Conformation
A pop up will appear at the top of the Twitter window once youcomplete (or skip) the email sync step.Now you have to go to your email address (the one you signed up with) andconfirm you email address.
Go to your email, click the link to confirm the address and you are directedback to the Twi(er user home page.
You’ll also receive an email confirming the email confirmaDon (next slide) and“Welcome To Twi(er” message.
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Twi(er Email Confirming Your Email ConformaDon
You will receive an email confirming the email confirmaDon and welcomingyou to Twi(er.
Now you can begin creaDng a professional, execuDve profile.
You can click on any of the links on this second email to return to the Twi(erhome user page or access your profile informaDon.
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Twitter Home User Page
On this page you will see a “Get Started” section to the right hand sideof the page.First, you will want to visit item No. 3 ‘Set Up Your Profile’ to createyour job seeker’s profile.
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Twi(er User Profile Page Blank
Here’s where you can upload your professional headshot, a link to yourVisualCV.com, website, blog or LinkedIn profile and add a short, 160 characterdescripDon about yourself.
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Twitter User Profile Page, With Info
If you are a job seeker, put a descripDon of the exact Dtle you are seeking andthe type of company you are seeking employment with. Otherwise, putsomething relevant to you or the company you work for. Again, if you’re sDllworking, yet prospecDng, take care because people will find of follow you.
You also have the opDon of posDng your Tweets to your personal FB page. Ido not recommend linking to FB, your personal friends may become highlyannoyed if you are in a chat session and there are 20+ Tweets on the FB wallin 30 minutes. Overload!
Note: If you are going to use Twi(er exclusively for job searching, do notbother doing through the seFng up the picture, ‘descripDon of you’ process.
If you are going to Tweet, parDcipate in chats, then set up the enDre profile.
You have opDons of choose a background, determining if you want mobiletext alerts and modifying other opDons to your account.
I’ll leave those for you to explore.
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Twitter Job Seeker Profile, Home Page
The complete, basic profile look. Prepare to Tweet!
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WGC Professional Business Profile Example
Note: Many people ask about having a Twitter “custom background.”Reality, unless you are a designer or programmer, do not bother orspend money having one of these custom backgrounds created.Typically, the user cannot view the custom page because of Twitter’scontinued changes to the format and layout.Keep it simple with a basic Twitter user profile.
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TweetDeck Tweet Stream Platformhttp://www.tweetdeck.com
HootSuite Tweet Stream Platformhttp://www.hootsuite.com
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Seesmic Tweet Stream Platformhttp://www.seesmic.com
Seesmic is a little more robust than TweetDeck in terms of streamedcontent. If you are not a full scale Social Media Marketing or tools user,this platform might be a little overwhelming than you want. Seesmicallows the user to populate Twitter, Facebook, LinkedIn feeds as wellas CheckIn streams like FourSquare or Gowalla.Pretty much anything that is online and has a social media or RSS feedis game.
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Twitbird Pro
TweetDeck
Seesmic
Smartphone Apps for iPhoneTwitbird ProTwitterTweetDeckSeesmic
Top 5 Twitter Apps for iPhone (March 2011)http://www.tipb.com/2011/03/05/top-5-twitter-apps-iphone/
Top 7 Android Twitter Apps (February 2011)http://www.zdnet.com/blog/mobile-news/top-7-android-twitter-apps/1164
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Presenta9on available for FREE downloadwith screen captures, direc9ons, website
links and author notes at www.slideshare.net/tammykabell
Will Gladhart [email protected]
562-‐881-‐4484
