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WHAT IS SOUL SEEKERS?
An annual Motorcycle Photo Show with custom choppers that celebrates riding and building bikes. !est. 2011, Soul Seekers is a one-day event in downtown Toronto, attracting the custom & younger chopper community from surrounding areas. !www.soulseekershow.com
WHAT IS SOUL SEEKERS?
WHERE IT GOES DOWN
The past shows have been located downtown Toronto at the Baitshop, a DIY space in an alley off the main strip. !2014: Moving to Goodfellas Gallery
WHERE IT GOES DOWN
WHY DO THIS?
Bring the community together. The Toronto chopper scene is just starting to emerge with the younger generation. !Showcase, inspire and build the Canadian/ Toronto community.
WHY BOTHER?
WHO ARE THE ARTISTS?
Photos provided by bike photographers from Canada and the US. !Some notables include:
WHO ARE THE ARTISTS?
Scott Toepher Mikey Revolt Luke Mouradian Matt Barnes Scott Toepher Lanakila MacNaughton Cicero DeGuzman Jr Jordan Epp Honrio Cham Ryan Allan
WHAT ABOUT THE BIKES?
Local custom builder Jason Parker showcases a selection of his vintage choppers he has built… and sometimes a show bike from his collection. !www.jasonpakerracecars.com
WHAT ABOUT THE BIKES?
WHO COMES OUT?
Locals and out-of-towners. Builders – both backyard and garage. Bike enthusiasts and riders. !!!
WHO COMES OUT?
POKER RUN
In 2013 a Poker Run was added. Motorcycle riders and non-riders kicked off the day participating in the pre-show event.
!Participants collected cards at various checkpoints to build their best hand. Then participants met at Soul Seekers to play their hand for a chance to win prizes. !Checkpoints around the city offered participants free stuff or a challenge. Each checkpoint became a mini event on it’s own that further promoted Soul Seekers:
!Shots of hot sauce for a card Free hat for the first 20 participants Free Poler hand warmers
POKER RUN
AT THE SHOW
A huge number of folks rode in to check out the show and gather around the bikes in the parking lot.
AT THE SHOW
THE NUMBERS
THE NUMBERS
The first year attracted 400+. !
That doubled in 2013. !
This year – 1000+ and another location in Canada.
THE RESPONSE
“Soul seekers was a huge success, and it was great to see such a large community come together in one place. Vans would love to be a part of this event in future years, as it attracts people from all walks of life." !Drew Williams - Vans Canada Representative
THE RESPONSE
“As a Brand Marketer, and as a motorcyle and skateboard enthusiast, I can confidently say that this was an event that impressed me, both personally and professionally. The “Soul Seekers” event had a consumer base and a lifestlye crowd, that money simply cannot buy. The integration of strategic partners, from Vans, PBR, Sailor Jerry, the Baitshop, and Jason Parker all under the “Soul Seeker” umbrella, was brilliant. The show, the art, the people, the bikes all came together for an event people will talk about…. until they can attend the next one. Lyndsey’s event was a gold star for best practice for this lifestlye segment, and one that is hard to replicate, but will most definitely have a very positive impact on all brands involved.” !Beth-Anne Perry - National Brand Manager - Glenfiddich and The Balvenie Single Malts - WG&S
#SOULSEEKERS2013
WHO’S INVOLVED?
WHO’S INVOLVED?
LYNDSEY WESTFALL - Past skate shop owner and current road tripper. !
JASON PARKER - Local builder for 20+ years. !
… And of course, a little help from some friends.
PAST SPONSORS
PAST SPONSORS
THANK YOU
