Cortana Analytics Suite

Cortana Analytics SuiteJames SerraData Platform Solution Architect

A fully managed Big Data and Advanced Analytics Suite that enables you to transform your data into intelligent action.

Cortana Analytics Suite

Action Decision

Interactive dashboardsWhy did it happen?

PredictionsWhat will happen?

RecommendationsWhat should I do?

Decision automation

Decision support

Data

Value

Static reportsWhat happened? Manual process

From data to decisions and actions

Reactive Proactive

People and processes Decision Automation

Accelerating the speed of business

Historical data Predictions

Cortana Analytics SuiteTransform data into intelligent action

DATA

Business apps

Custom apps

Sensors and devices

ACTION

People

Automated Systems

INTELLIGENCE

Cortana Analytics


Personal Digital Assistant – Cortana

Perceptual Intelligence

Preconfigured Solutions

Dashboards and Visualizations

Machine Learning and Analytics

Big Data Store

Information Management

Business ScenariosRecommendations,

customer churn,forecasting, etc.

Perceptual IntelligenceFace, vision

Speech, text

Personal Digital Assistant

Cortana

Dashboards and Visualizations

Power BI


DATA

Business apps

Custom apps

Sensors and devices

INTELLIGENCE ACTION

People

Automated Systems

Big Data Stores

Azure Data Lake store

Azure SQL Data Warehouse

Information Management

Azure Data Factory

Azure Data Catalog

Azure Event Hub

Machine Learning and Analytics

Azure Machine Learning

Azure HDInsight (Hadoop and Spark)

Azure Stream Analytics

Azure Data Lake analytics service

Pay for performance

Operational efficiency

Smart buildings

Predictive maintenance

Supply chain management

Lifetime customer value

Personalized offers

Product recommendation

Fraud detection

Credit risk management

Customer Acquisition

Cross-sell and upsell

Loyalty programs

Marketing mix optimization

Cortana Analytics scenariosEXAMPLE SOLUTIONS

Sales and marketing

Finance and risk

Customer and channel

Operations and workforce

Azure HDInsightSupport HBase as NoSQL columnar database on Azure Blobs

Support Storm as stream processing

Hadoop in Azure

Data Node Data Node Data Node Data Node

Task Tracker Task Tracker Task Tracker Task Tracker

Name Node

Job Tracker

HMasterCoordination

Region Server Region Server Region Server Region Server

HBase as a columnar NoSQL transactional database running on Azure Blobs

Storm as a streaming service for near real time processing

Hadoop 2.4 support for 100x query gains on Hive queries

Mahout support for machine learning + Hadoop

Graphical User Interface for HIVE queries

Publish-subscribe data distribution

Managed PaaS (Platform as a

Service) solution

Scales with your needs to millions of events per second

Provides a durable buffer between event publishers and event

consumers

Azure Event Hubs

Azure Stream AnalyticsProcess real-time data in Azure using a simple SQL languageConsumes millions of real-time events from Event Hub collected from devices, sensors, infrastructure, and applications

Performs time-sensitive analysis using SQL-like language against multiple real-time streams and reference data

Outputs to persistent stores, dashboards or back to devices

Point of Service Devices

Self CheckoutStations

Kiosks

Smart Phones

Slates/Tablets

PCs/Laptops

Servers

Digital Signs

DiagnosticEquipmentRemote Medical

MonitorsLogic

Controllers

SpecializedDevicesThin

Clients

Handhelds

Security

POS Terminals

AutomationDevices

VendingMachines

Kinect

ATM

Stream Analytics

Azure Data FactoryFully managed service to support orchestration of data movement and processing

Connect to relational or non-relational data that is on-premises or in the cloud

Single pane of glass to monitor and manage data processing pipelines.

Publish to Power BI

Compose and orchestrate data services at scale

No SQLDB

Blob

C#

MapReduceTrusted data

BI & analyticsHive

Pig

Stored Procedures

VM


ML Algorithms are best of breed and embrace OSS• MS + R + Python + BYOA

ML Studio for productive development• Faster experiments results in faster improvements• Visual Workflows & ML Experiments

ML Operationalization to remove deployment friction• Build entire ML Apps & Deploy as Cloud APIs

ML Gallery• Provide ML applications like apps in an ‘app store’• Publish/consume APIs in a 2 sided market

Help organizations eliminate undifferentiated heavy lifting

Powerful predictive analytics in AzureAzure Machine Learning

Azure Data CatalogEnable enterprise-wide self-service data source registration and discoveryA metadata repository that allow users to register, enrich, understand, discover, and consume data sources

Delivers differentiated value though‒ Data source discovery; rather than data

discovery ‒ Support for data from any source; Structured and

unstructured, on premises and in the cloud‒ Publishing, discovery and consumption through

any tool ‒ Annotation crowdsourcing: empowering any

user to capture and share their knowledge.

This, while allowing IT to maintain control and oversight

Excel BI Investments

Power Map with custom maps allows deeper geospatial explorations and storytelling

Power Query brings modern data discovery, connectivity, shaping and publishing to Excel

Analysis Services connectivity for Power View allows users to leverage existing IT investments

Support for more sophisticated data models in Power Pivot – date and calc tables, many-to-many relationships, etc

Power Map w/ Custom

Maps

Power Query

Power BI investmentsPower BI dashboards and KPIs for monitoring the health of your business

New data visualizations and touch-optimized exploration in HTML5

Power BI mobile apps across devices including iPad and iPhone

Support for new data sources including SalesForce.com, Dynamics CRM online and SQL Server Analysis Services

Dashboard

Tree Map

A hyper scale repository for big data analytic workloads

Introducing Azure Data Lake Store

• Hadoop File System compatible with HDFS™

• Integrated with HDInsight, Revolution R, Hortonworks, Cloudera

• Based on YARN

• Petabyte-sized files• No size limits to data in single account

• Massive throughput to increase performance

• AAD based access control• Data management

Devices

Azure Data Lake Analytics ServiceA new distributed analytics service

Built on Apache YARNScales dynamically with the turn of a dialPay by the querySupports Azure AD for access control, roles, and integration with on-prem identity systemsBuilt with U-SQL to unify the benefits of SQL with the power of C# Processes data across Azure

29

Introducing Azure SQL Data Warehouse ServiceA relational data warehouse-as-a-service, fully managed by MicrosoftScales to petabytes of data, based on massively parallel processing architecture First elastic cloud data warehouse with enterprise-grade capabilities and dynamic pause

Elastic scale & performance

Scales to petabytes of dataMassively parallel processingInstant-on compute scales in secondsQuery relational & non-relational

Saas

Azure

PublicCloud

Office 365Office 365

Get started in minutesIntegrated with Azure ML, Power BI & ADFEnterprise-ready

Powered by the Cloud

Market Leading Price & Performance

Simple billing compute & storagePay for what you need, when you need it with dynamic pauseBring DW to the Cloud without rewriting

AzureAzure

Stream Analytics

TransformIngest

Example overall data flow and Architecture

Web logs

Present & decide

IoT, Mobile Devices etc.

Social Data

Event Hubs HDInsight

Azure Data Factory

Azure SQL DB

Azure Data Lake


(Fraud detection etc.)

Power BI

Web dashboards

Mobile devices

DW / Long-term storage

Predictive analytics

Event & data producers

Azure SQL DW

The Internet of Things – ManufacturingGLOBAL OPERATIONS

I can see my production line status and recommend adjustments to better manage operational cost.

I know when to deploy the right resources for predictive maintenance to minimize equipment failures and reduce service cost.

I gain insight into usage patterns from multiple customers and track equipment deterioration, enabling me to reengineer products for better performance.

MANUFACTURING PLANT

Aggregate product data, customer sentiment, and other third-party syndicated data to identify and correct quality issues.

Manage equipment remotely, using temperature limits and other settings to conserve energy and reduce costs.

Monitor production flow in near-real time to eliminate waste and unnecessary work in process inventory.

GLOBAL FACILITY INSIGHT

Implement condition-based maintenance alerts to eliminate machine down-time and increase throughput.

THIRD-PARTY LOGISTICS

Provide cross-channel visibility into inventories to optimize supply and reduce shared costs in the value chain.

CUSTOMER SITE

Transmits operational information to the partner (e.g. OEM) and to field service engineers for remote process automation and optimization.

Management

R&D

Field Service

Cortana Analytics Preconfigured Solutions

Customer Churn

Product Recommendation

Sentiment Analysis

From zero to finished, analytical apps and scenariosPre-Configured Solutions designed to help customers jumpstart the creation of analytics solution

Allows customers to accelerates the process of building analytical apps

Go from zero to sample app in minutes, from sample app to finished solution in a week

Project Oxford

Azure ML Gallery

Cortana Analytics Suite• Comprehensive offer for our Big Data and AA cloud

portfolio• Enables a broad class of business specific scenarios• Integrates with investments in Perceptual Intelligence

& Cortana• Customers can get going in individual services today• Available to transact as a simple monthly subscription

Summary

Learn More on the Main Page Microsoft.com/cortanaanalytics

Try CA services today Microsoft.com/cortanaanalytics Links on “What’s Included” page

Find (or become) a trained partnercortanaanalyticspartners.microsoft.com

Stay tuned to our bloghttp://blogs.technet.com/b/machinelearning/

How do you get started? microsoft.com/cortanaanalytics

Q&A

Technology

Cortana Analytics Suite