Digi pack research By Lois Baker

Jack Johnson

Jack Johnson in-between dreams

-The front of the digipak uses very eye catching colours.

-The black tree on top of the yellow creates contrast (this makes the album stand out)

-The yellow also connotes feelings of happiness reflecting that this is an album full of upbeat songs.This also means the

name stands out.

Back of digipak

- The colours from the back continues from the back making the digipak feel like one whole product.

- The back of the album cover has minimal writing, meaning doesn’t cluttered.

-The digipak has an image of the artists meaning that people may be attracted to the album when they recognize the artist.

-The acoustic is in front of him indicating that his image is less important than his music.

-The inside of the album has carried on the theme of nature, showing the natural and simplicity to his music.