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Generating high quality content is now more important than ever. It's imperative business owners take action and make the most out of this marketing channel. Ocere can take the work and effort out of generating quality content that your customers will love.
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Content MarketingDiscover our Content Generation services
What?Content Marketing is a process of generating interesting content for potential customers and partners to find and read.
What?
Simply put, it is based on a couple of points:
1.Customers are sick of being interrupted and advertised “at”. They are now clever enough to research and make their own decisions on the buying process. Often, they do this via online content.
2.Search engines (in particular Google) are only interested in showing up websites and businesses that have something good to say. It’s not possible to game the system, therefore you must create quality content.
When?Smart businesses will already be budgeting some of their marketing spend towards the creation of high quality content on a monthly basis.
Unlike paid media (Adwords etc) and many other advertising forms, Content Marketing is a true investment can generate substantial long term returns.
Bottom Line This example will show you how a £750 spend on the correct content can generate substantial ongoing returns. (This is an example case)
£750 spent with Ocere, gets you:
10 x Industry News Snippets4 x Blog Articles1 x Whitepaper
Total time for delivery: 30 days start to finish.
Bottom Line
The Result:
10 x Industry News Snippets4 x Blog Articles1 x Whitepaper
1. All of these News Snippets were quickly indexed by Google, and many of them appeared on the front page for time-relevant search queries.
2. The Blog Articles ranked on the front page of Google for long tail queries, and attracted visitors.
3. The Whitepaper has been downloaded 50 times and averages 15 downloads per month.
Bottom Line
Traffic & Revenue benefit
News Snippets: Initially 400 Unique Visitors, and a further 200 monthly
Blog Articles: Initially 200 Visitors, and a further 100 monthly
Whitepaper: 50 downloads to date, 15 average per month. (Customer my give their details to download)
Over 2 years, the total value equates to:7,500 unique visitors to the site368 leads from the white paper
Bottom Line
If your conversion numbers stack up, Content Marketing can generate excellent returns:
Based on:Website conversion rate of 2%Lead conversion rate of 10%Customer lifetime value (LTV) of £5,000.
Total return7500 UVs = 150 conversions = £750,000368 Leads = 36.8 conversions = £184,000Total Return: £934,000Assumed 10% net profit marginTotal profit: £93,400 over the lifetime from a £750 spend
Ocere generate thousands of pieces of high quality content per month. We can write about almost anything, and can generate a wide range of written material according to your brief. The content below is typically ordered on a recurring monthly basis:
•Articles•Blog Posts•Website Content•Industry News Snippets•Product Reviews/Comparisons•Press Releases•Whitepapers•eBooks•& almost any other type of content•(English and Foreign Languages available)
How?
Contact us today to find out how we can action a Content plan to meet your requirements, and drive revenues through this important channel.
[email protected]+44 (0) 1242 525557ocere.com/ukfacebook.com/oceretwitter.com/ocere
Ocere Ltd.Eagle TowerCheltenhamGlosGL50 1TA
[email protected]+44 (0) 1242 525557ocere.com/ukfacebook.com/oceretwitter.com/ocere
