SMS, LBS & Social Networking

Conor O’NeillCEOLouderVoicewww.loudervoice.com

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IWTC 2008 | Session XXXX iwtc.firstport.ie

Is the future of mobile = the future of the web?

From simple SMS integration to the hottest web/mobile hybrid apps. An enthusiastic punter’s point of view

IWTC 2008 | Session XXXX iwtc.firstport.ie

Agenda

Background Learn from you What computers have become? SMS User Generated Future Hybrid Social Networks Location Based Hybrid Apps What next? What’s stopping us?

IWTC 2008 | Session XXXX iwtc.firstport.ie

My background

On d’internet since 1992. From FTP to FB Embedded SW for GSM, DVB, SDH Enterprise BI and Analysis SW for Storage Blogging since 2001 Launched LouderVoice in 2006 (3rd startup) Early Adopter Technology Consulting Mobile fanatic

IWTC 2008 | Session XXXX iwtc.firstport.ie

Questions for you

Who has a 3G phone? An iPhone? Ever installed an app on their phone? Has GPS on their phone? Uses Maps? Browses the web (Full, WAP, m., .mobi)? Uses Vodafone Live portals or similar? Has a data plan on their phone? HSDPA? Twitter/Jaiku? Who uses Flickr/Shozu/Ovi/Qik/Kyte/LifeBlog?

IWTC 2008 | Session XXXX iwtc.firstport.ie

What computers have become?

Nokia N95-8GB Shameless promotion Most ever spent on a phone Basis for most of today’s demos 3G/HSDPA/Wifi GPS/A-GPS 5MP Camera, TV-Out 120MB internal / 8GB external

IWTC 2008 | Session XXXX iwtc.firstport.ie

SMS

SMS Gateways Been around forever Pricing for incoming now peanuts

The great enablerMicro-paymentsSign-up systemsApplication downloadsInformation request/send

IWTC 2008 | Session XXXX iwtc.firstport.ie

Examples and Demos

DownloadMusic.ieMusic Track payment

FringApplication download

TwitterMessaging interface to web

Zong SMS interface to webapp “in a can”

IWTC 2008 | Session XXXX iwtc.firstport.ie

Technical Aspects

Esendex.ie with Irish and UK numbers dedicated long-code numbers Support your own multiple keyword system http POST to your site receive/parse/reply if necessary Couple of lines of code in Python using TurboGears web framework

IWTC 2008 | Session XXXX iwtc.firstport.ie

LouderVoice SMS

Sign-up via SMSSend your first review, get a password back. Login using your mobile number. Change your username.

Send Reviews by SMS Customer Feedback System

Unique keywords for tracking and reporting Future: Request reviews by SMS

IWTC 2008 | Session XXXX iwtc.firstport.ie

Audience use of SMS

As punters? Doing what? As developers? As business people? Life yet in the old dog – what’s coming next?

IWTC 2008 | Session XXXX iwtc.firstport.ie

User Generated Future

High falutin way of saying we create and consume the media. More than “content”!

Pictures Video Blogging Location specific information Peer guides Social Networking

IWTC 2008 | Session XXXX iwtc.firstport.ie

Images and Video

Images Sharing instantly Not “moblogging” Ovi/Flickr/Shozu (Demo)

Video Live Streaming Qik (Demo) Hook into Social Networking

Twitter or built-in?

IWTC 2008 | Session XXXX iwtc.firstport.ie

Moblogging/Microblogging

Moblogging (Demo)Vox/Share Online Lifeblog Early days or niche?

Twitter/Jaiku/SwarmTeams (Web Demo) Lightweight social networks Mobile enabled Partially location enabled Brings offline and online together

IWTC 2008 | Session XXXX iwtc.firstport.ie

Audience Use of Creation Features?

We’ve all sent SMS What about MMS? Uploaded to photo sharing site? Uploaded to Video sharing site (via PC or direct?) Used Twitter or Jaiku? Moblogged?

IWTC 2008 | Session XXXX iwtc.firstport.ie

Location Loc.........

LBS enabled by GPS and A-GPS From high-end to everyone in 18 months?

Maps and directions just the beginning. (Demo) Mobile Yellow Pages = LBS 1.0 User-Generated/Requested Location Specific information. Mo-Yelp, Frucall, Mo-LouderVoice Geo-Tagging of Photos and Videos (Demo) Health (Demo)

IWTC 2008 | Session XXXX iwtc.firstport.ie

Location Loc.........contd

Social Networking (Demo) Twitter/Jaiku again (Twibble & Jaiku Mobile) Socialight Whrrl

Where I am + What I’m doing + Friends

IWTC 2008 | Session XXXX iwtc.firstport.ie

Swarmteams

Based in Belfast Social Networking via

SMS Web IM/Skype

Text to +44-778-6203958

JOIN IWTC Fred.Flintstone Swarm together

IWTC 2008 | Session XXXX iwtc.firstport.ie

Mobile Apps

Difficult. Multiple platforms and 1000xJ2ME Mobile Applications, RIP? Live in the cloud. Browser panacea? RIA – Flash Lite, Widgets Remove App Certification and Operator control 1 year? 2?

IWTC 2008 | Session XXXX iwtc.firstport.ie

Mobile Operators

Now? 1990’s portals. 1980’s data charges, http proxies. 5MB photo sharing. How to avoid being Dumb Pipes? iPhone – Upside for O2? Address Book + Call History = Ultimate Social Network M&A activity in web and hybrid space? Google. Nokia. Microsoft. Be afraid. Vision? Nettle -> Grasp -> Quickly

IWTC 2008 | Session XXXX iwtc.firstport.ie

Summary

Ubiquitous Mobile Connectivity Continuous Partial Attention People Contributed Knowledge and Expertise

Q&A

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Irish Web Technology Conference 2008

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