Competitive Analysis of Footfallcam

• First Generation: Infrared Beam Counter

• Second Generation: Networked People Counter

• Third Generation: Video Counting + Wi-Fi Counting

Competitive Analysis

©2016 Footfall counter is trademark application of FootfallCam in various jurisdictions.We reserve the right to introduce modifications without notice.All other company names and products are trademarks of their respective companies.

The simplest form of counter where a single, horizontal infrared beam across an entrance and counts when a person or object passes and breaks its beam.

First Generation: Infrared Beam Counters

First Generation: Infrared Beam Counters

Advantages:• Low cost• Easy to install

Disadvantages:• Non-directional counts• Cannot discern people walking

side-by-side • Counting affected by direct

sunlight• Not networked, involves each

night manually record counts from the device

Second Generation: Networked People CountersA) Thermal counting

Thermal imaging systems use array sensors which detect heat sources from human body. These systems are typically implemented using embedded technology and are mounted overhead for high accuracy.

A) Thermal counting

Advantages:• A well tuned thermal counter

can achieve accuracy of 80- 95%

• Directional counts

Disadvantages:• Narrow field of view - cannot

cover wide entrance• Susceptible to weather

conditions• Difficult to determine the area

the sensor is measuring• Requires costly on-site accuracy

tuning

Second Generation: Networked People Counters

B) Video Counting

Computer vision carries out its image processing inside an embedded device to recognize, track and count people.


B) Video Counting

Advantages:• Bi-directional counting• High accuracy (90 - 95%)• Able to distinguish non-human

objects (trolley, pushchair, etc.)

Disadvantages:• Cannot count accurately in dark

environments such as nightclubs


The third generation counters gained popularity in the retail industry due to the additional business metrics it could offer to retailer; footfall counting, outside traffic, visit duration, returning customers and cross shopping.

Third Generation:Video Counting + Wi-Fi Counting

I. Stereo vision (3D) people counting • Counter has the ability to see an object in 3D form;

with height, width and depth by viewing a scene from two slightly different angles.

• Able to distinguish a group of people as separate objects.


II. Wi-Fi Counting uses Wi-Fi receiver to pick up unique Wi-Fi beacon signals emitted from the smartphones with a range of up to 100 metres.

* Combining both technologies together allow Wi-Fi data to be normalized with the large sample size statically neutral video counting data to have an accurate picture of the overall customer shopping behaviour


Main ManufacturersFirst Generation: Infrared Beam Counter

Second Generation: Networked People Counter

Third Generation: Video Counting + Wi-Fi Counting

(Coming soon)

©2016 Footfall counter is trademark application of FootfallCam in various jurisdictions.We reserve the right to introduce modifications without notice.

All other company names and products are trademarks of their respective companies.

Technology

Competitive Analysis of Footfallcam