Testing Competitive Analysis

Swot Analysis of Software Testing companies Testi

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1 Testing - Top Competitors ‘ Brief Background

• Top Competitors

• J9 Technologies –J9 Technologies is a certified Hewlett-Packard Gold Partner, specializing in Business Service Management and Application Performance Lifecycle management. The company provides the experience, training and tools a n organization needs to cure application performance issues and the processes that cause them.

• Checkpoint Technologies - Checkpoint Technologies is an HP Business Partner and Certified Training Partner with expertise in BTO and software testing: performance, functional and application security. The company provides HP Software solutions and services such as classroom training, mentoring, senior consulting and staff augmentation, with expertise in installation, implementation and configuration.

• Utopia Solutions Utopia Solutions is a leading software quality and testing consulting firm serving over 200 of the Fortune 500 since 1999. We are focused solely on software testing, test automation and performance testing, and are dedicated to driving value for our clients through the application of process, expertise and innovation

• FocusFrame –This is a Hexaware company, which is a leading global provider of business technology optimization (BTO) consulting services. Specializing in end-to-end enterprise systems validation and optimization, IT governance, and service desk and asset management solutions, The company offers a full suite of services, combining proprietary process methodology with strong platform experience and our suite of patent-pending BPT Accelerators. FocusFrame is a premier producer of BPT Accelerators and a pioneer in the development of business process testing.

• Melillo Consulting - Melillo Consulting is a BTO Partner providing information technology expertise geared specifically to midsize and enterprise customers. From design through deployment, Melillo solutions enable your customers to quickly deploy HP Software Solutions. Solutions that leverage existing IT infrastructure and connect IT strategies with business value.

• LogiGear- Founded in 1994, LogiGear is a privately funded corporation headquartered in Foster City, California. The company has built a reputation for offering the widest range of services in the software testing industry. Be it consulting, training, outsourced testing, or products, we partner with software organizations to create approaches that precisely meet their needs.

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Competitors’ – Websites Evaluation 2•

Websites Navigation

Information Architecture

Lead Capture Mechanism

Web 2.0 Features

http://www.j9tech.com P P C O

http://www.checkpointech.comP D D O

http://www.utopiasolutions.com P D D O

http://www.logigear.com P P D P

http://www.focusframe.comC C D O

http://www.melillo.com P P D O

http://www.vipconsulting.comC C P O

P SATISFACTORY C GOOD

O NA D BAD

http://www.j9tech.com/

http://www.checkpointech.com/

http://www.utopiasolutions.com/

http://www.logigear.com/

http://www.focusframe.com/

http://www.melillo.com/

http://www.vipconsulting.com/


Competitors’ Analysis – Services & Products 3•

Competitors BTO Software Centers and Products

BTO CIO Initiatives targeted

BTO Solutions targeted

Applications

Vertical market expertise

Unique offerings

Sales areas

Mentora.com Performance CenterQuality Center

Application modernization

Application lifecycle management

SAP, Oracle, PeopleSoft , J2EE, .NET

CME, Financial Services, Healthcare , Manufacturing Education

MQ Performance Testing Accelerator

ME, NH, VT, NY, MA, NY , NC, SC, GA

J9 Technologies Business Availability Center , Data Center Automation, SOA Center, DDM Centre

Business and IT alignment Predictive service operations

Application lifecycle managementBusiness service management

ITIL, J2EE, .NET CME, Healthcare Medical Power & Energy

J9 Technology SOA Middleware Suite for HP LoadRunner

WA, OR, MT, ID, NV, WY, UT, CO, AK, CA, TX, FL, VT

Checkpoint Technologies

Application Security Center (SPI Dynamics)Performance & Quality Center

Application modernizationBusiness and IT alignment

Application lifecycle managementIT Portfolio management

SAP, OraclePeopleSoft, SiebelJ2EE, .NET

Not Specified Sirius SQA Business Partner

TN, AL, FL

Utopia Solutions

SPI Dynamics, Business, Availability Center, Discovery and Dependency Mapping (DDM), Performance Center, Quality Center, SOA Center

Application modernizationBusiness and IT alignment


SAP, OraclePeopleSoft, SiebelJ2EE, .NET, Virtualization

Not Specified Online Functional Test Automation Assessment and Strategy package

CA, HI, TX, AR, LA, MS, WI, IL

FocusFrame.com

SPI DynamicsBusiness Availability Center, Discovery and Dependency Mapping (DDM), Performance Center, Quality CenterUniversal CMBD

Application modernization, Business and IT alignment, Predictive service operations

Application lifecycle managementBusiness service managementIT Portfolio management

SAP, OraclePeopleSoftSiebel, ITIL, J2EE.NET

CME, Financial Services, Healthcare , Manufacturing Travel& Transport, Education –State & Local

Business Process Testing , Accelerator for PeopleSoft , Siebel , Oracle, MetaVance & Web

WA, OR, MT, ID, NV, WY, UT, CO, AK, CA, TX, NJ, DE, DC, etc

Melillo Consulting

Business Availability Center , Data Center Automation, SOA Center, DDM Centre, Storage, Server Automation, Service Desk, Operation Center, Universal CMBD

Application modernizationBusiness and IT alignmentPredictive service operations

Application lifecycle managementBusiness service automationBusiness service managementIT service management (ITSM)

SAP, OraclePeopleSoftSiebel, ITILJ2EE, .NETVirtualization

CME, Financial Services, Healthcare , Manufacturing EducationFinancial Services

Not found except its long existence (20 years) and recognition

TX, ME, VT, MA, CT, NJ, DE, VA, DC, GA, NC, RI, CT, etc.

Visionary Integration Professionals

SPI Dynamics, Business Availability Center, Portfolio Management , Predictive Service operations

Application modernizationBusiness and IT alignmentPredictive service operations


SAP, Oracle, PeopleSoftSiebel, ITIL, J2EE, .NET, Virtualization

CME, Financial Services, Healthcare , Manufacturing EducationFinancial ServicesFederal Gov. Logistics

Its partnership with technology leaders in providing solutions itself shows its UVP

WA, OR, MT, ID, NV, WY, UT, CO, AK, CA, , ND, SD,, etc.


Testing vs. J9 Technologies - SWOT Analysis


4• J9 Technologies • Based on the above findings, drafted below is SWOT analysis and top observations.

Strengths Opportunities

Applications - SAP, Oracle and People Soft

Unique Offering - MQ Performance Testing Accelerator

Vertical Expertise – Financial , Manufacturing & Distribution , State & Local Government and Education

Applications - SAP, Oracle and People Soft

Unique Product - MQ Performance Testing Accelerator

Potential demand for Applications & MQ Performance Testing

Weakness Threats

No MS Gold Certification No DDM centre Lack of SOA Centre No solutions for Energy &

Power sector Providing only Performance

and functional Testing

Applications – J2EE & .NET Lack of Certification to demonstrate expertise in selling HP products


Testing vs. Checkpoint Technologies- SWOT Analysis


5• Checkpoint Technologies

• Based on the above findings, drafted below is SWOT analysis and top observations.

Potential Strengths

Potential Opportunities



Market for MQ Performance Testing Accelerator

Vertical Expertise - Financial , Manufacturing & Distribution , State & Local Government and Education

Large Market Segmentation

Potential Weakness

Potential Threats

SPI Dynamics Business & IT Alignment Lack of SOA Centre Siebel

J2EE, .NET Applications

Performance & Quality Centre


Testing vs. Utopia Solutions - SWOT Analysis 6• Utopia Solutions


Potential Strengths

Potential Opportunities



Market for MQ Performance Testing Accelerator

Vertical Expertise - Financial , Manufacturing & Distribution , State & Local Government and Education

Large Market Segmentation

Potential Weakness

Potential Threats

SPI Dynamics Business & IT Alignment Lack of SOA Centre Siebel

J2EE, .NET Applications

Performance & Quality Centre


Testing vs. FocusFrame - SWOT Analysis 7• FocusFrame.com




Highly focused performance and functionality testing service and products



Weakness Threats

Less CIOs Initiatives and solutions targeted

Low market reach

Low sales center Low software centers and

products

Established brand (Hexaware)

Large client base

WOM

Large Market Reach & Penetration


Testing vs Mellio Consulting vs VIP - SWOT Analysis 8• Melillo Consulting and Visionary Integration Professionals

• Based on the above findings, drafted below is SWOT analysis and top observations for Mentora vs Mellion Consulting vs . VIP






Weakness Threats

Less CIOs Initiatives and solutions targeted

Low market reach

Low sales center Low software centers and

products

Established brand (Hexaware)

Large client base

WOM

Large Market Reach & Penetration


LogiGear - SWOT Analysis 9• LogiGear

• LogiGear is not BTO Software HP partner because the company is focused on its automation testing services with offshore and onshore software testing. Find below the SWOT analysis Strengths Opportunities

Unique Offering - MQ Performance Testing

Accelerator


BTO HP Partner


Online Marketing & Asset marketing may be helpful in promoting unique products

Value proposition need to be emphasized while promoting

testing services

Weakness Threats

Lack of renowned software testing experts and authors

compared to LogiGear

No asset marketing while LogiGear is heavily engaged

in events and asset marketing - their authors and experts

write books and papers.

LogIGear is purely a testing company

Heavy asset marketing & knowledge base

LogiGera’s leadership in testing


Promotional Strategies- What They are Doing? 10• Top Competition & Online Marketing

P SATISFACTORY C GOOD

O NA D BAD

Top CompetitionJ9

Technologies CheckPoint

Utopia Solutions

FocusFrame MelilloVIP

ConsultingLogiGear

Organic Ranking for Major Keywords

D D P P D D D

Pay Per Click O O O O O O O

Viral Marketing P P P P D P P

Social Marketing D D D D O P P

Webinar /Events O O O C P C C

Asset marketing D D D P D P C

Email Campaigns /Offline

Marketing

C C C C C C C

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