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ContentsFootfallCam 3D Plus Hardware
1
2 3D Stereo Vision Technologies
3 How Does Wi-Fi Counting Work
4 Enterprise Class Software
5 Business Reporting
6 Installation and Camera positioning
7 Technical Specifications
FootfallCam 3D Plus Hardware
People Counting System3rd Generation Technology
Combining 2x Technology
Video Counting + WiFi Counting
+
Video Counting• In• Out
Wi-‐Fi Counting• Outside Traffic• Turn In Rate• Dwell Time• Returning Customer
• Cross Shopping
Hardware
• PoE Enabled• 1 GHz
Processor• GPU Processor
Featuring Powerful Processor to Run Complex Algorithm
W-‐Fi SensorGiving more analytics metrics
Aluminum UnibodySuperior Heat Dissipation
Wide Angle 3D LensWide viewing area, less counter required
LED Light indicatorSimple issue diagnose
Other Hardware Features • 25 Years MBTF
• Triple OS• Hardware
Watchdog
3x Operating SystemEnsuring Zero Data Corruption
FootfallCam has 3 built in Operating Systems.In the unlikely circumstances, e.g.:-‐memory corruption due to electric shock-‐part of the disc space is damage and may caused the counter do not function properly,
The second and third OS will put in action and auto rebuild first OS.
Hardware WatchdogEnsuring Zero Down Time
10 thousands of hours have been put into testing the software stabilities of the counters.
Hardware watchdog is in place to reboot the system in case the OS crashes.
Watchdog will reboot after 24 hours running. Every hour watchdog will check for Server is connected (file exist), after 12 fail check, counter will reboot.
3D Stereo Vision Technologies
3D Stereo Vision TechnologyMimicking Human Eyes – Identified People Accurately
3D Stereoscopic is using 2 lens to facilitate depth perception and 3D-reconstruction in an image.
Information capture from the two differing views will be combined and interpreted into depth data, which are inversely proportional to the differences in distance to the objects.
Eliminate Shadow Problem
Benefits:
Accurate in High Traffic Volume
Differentiate trolley , children or adult
Tested In Different EnvironmentConsistence Accuracy in Different Store Environment
Strong Sunlight
3D Stereo Vision can overcome strong shadowing effect; which would otherwise mistaken as a visitor in 2D video counting.
LOW CEILING
3D counting can work well in low ceiling height, such as the one in the video where the ceiling height was 2.3 metres.
CROWDED SPACE
The use of start/end zone and person tracking would ensure shopper within the store would not trigger the in/out lines.
SWINGING DOOR
With the use of custom line, start/end zone, floor space masking, and accurate 3D counting, it can count accurately with a swinging door at the entrance.
HIGH TRAFFIC
3D imaging allowaccurate people tracking, andmaintainhighaccuracy even in high traffic stores.
WIDE ENTRANCE
The 100 degree wide angle lens allowed to cover wide entrance with minimal number of counters.
Accuracy Auto Tuning Once InstalledMinimised installation and calibration hassle
- learn the behavior of the walking path based on a large quantity of sample size
- auto adjust the setting to suit the unique shop environment.
- providing more accurate data.- makes sure our counters to
maintain 98% accuracy.
How Does Wi-Fi Counting Works
How Does Wi-Fi Counting Works
FootfallCam Key MetricsCombining Video Counting and Wi-Fi Counting in ONE Device
Visitor CountMeasure the number of people entered into
the store
Visit DurationMeasure how long the
people stayed in your store
Returning CustomerMeasure how many of
them are frequent visitors
Cross ShoppingMeasure how many visitors have cross
shopped to another store
Outside TrafficMeasure how many visitors passed by your store and how many store front
conversion
Metrics 1: Visitor CountsNumber of people entering to your store
• Measure the number of people enter to your store by using Video counting technology
• Able to measure in hourly, dailyand weekly trends
• Ensure the Accuracy will achieve at least 95% accurate by using video footage
Metrics 2: Outside TrafficsNumber of people passed by your store
• Visualise how many people passed by your store.
• Detect user position within 100m radius, and based on the signal strength, we can determine rough location of the customers
• This allow the retailer to grab the business opportunity, for example distribute flyer at the most peak hour time, or make operation decision like store opening and closing time based on the outside traffic of your store.
Metrics 3: Visit DurationsHow long your customer stayed in your store
• Measure how long your customertend to stay in your shop.
• Retailer is able to measure the customer engagement or efficiency of store staff serving the customer by the figure of how long they stayed.
• Approximate the time of peopleentering and leaving the store
Metrics 4: Returning CustomerAre they a frequent visitors?
• Measure how many of them arefrequent visitors
• Distinguishes if the customer has visited the store before by comparing the MAC address with previous records
• Retailer is able to measure the customer loyalty via the frequency of visit and their visit bahaviour
Metrics 5: Cross ShoppingHow many visitors have cross shopped to another shop?
• FootfallCam 3D+Wifi gathers MAC address to distinguish individual visitor.
• By comparing the unique identifier in different stores, cross shoppers can be identified.
• Whether customers travel to visit different stores due to holiday or shortage in the regular store can be found out through the data.
Enterprise-Class Software
Enterprise-Class SoftwareCentrally manage all your counter in one account
Individual user accounts can be setup for your team
member, and access rights assigned accordingly
Account Management
A routine system health check is implemented, which check across the
whole system to make sure all counters are connected
and counting
Health Check
API are available to import or export data to
and from a system
Data Integration
Reports can be scheduled to be sent to the key person (e.g store manager for the store weekly reports.) via email on a regular basis
Email Scheduler
Business Reporting
Business Reporting15+ Business reporting templates available
Footfallcam provide an overview and some of the guidelines on analyzing the data set and metrics in our standard control panel. It is designed for retail chain’s manager and executives to gain deep insights into the aspects such as operation, marketing and customer profiles.
Reports For All industries
Company Weekly Report
Store Weekly Report
Company Daily Report Store Daily Report
Marketing Effectiveness Report
Footfall Summary Report
Sales Conversion Report
Cross Shopping Report
Opening and Closing Time Report
Time/ Store Comparison Report
#1 Company Weekly ReportSeeing The Big Picture of Your BusinessCompanywide weekly report allow you to see the overall trend across all your branches and give the CEO a comprehensive insight on the visitor counts and behavior, It allows you to compare the best performing stores and worst performing stores, and get the macro view of store performance.
For: Head office, Regional Manager, Marketing Manager
Sent via email, weekly
basis Key Questions:1.How was the traffic profile in every store and different metrics like dwell time, visit frequency, etc?2.Which region achieved higher ranking in term of turn in rate and retained customer loyalty?3.Which are the top performance and worst performance store?
Link: http://www.footfallcam.com/Content/data/documents/Com pany wide_Weekly_Report.pdf
#2: Store Weekly ReportDetailed Report for Individual Stores
A standardised report summarizing the weekly analytics on footfall trends, visit duration, returning rate, sales conversion. It is designed for store manager to identify the best practices for daily store operations.
For: Head office, Store Manager, Marketing Manager, Area manager
Sent via email, weekly
basis Key Questions:1.How much sales opportunity that we may havemissed?2.In what condition our customers tend to stay longer, e.g. Friday night? midnight? the night before bank holiday?
Link: http://www.footfallcam.com/Content/data/documents/Store_We ekly_Report.pdf
#3: Footfall Summary ReportOverview of 4 weeks’ traffics in companywide level
This report gives a quick traffic visualisation in all the stores and provide the footfall trend for the headquarter to evaluate the operation efficiency of the store
For: Head office, Marketing Manager, Area
manager Sent via email, weekly basis
Key Questions:1.How is the footfall trend different with the best and worst store?2.How many store has steady reduce in visitor count?
Link: http://www.footfallcam.com/Content/data/documents/Store_Sum mary_Report.pdf
#4: Company Daily Report
Every morning, top management would have a high level footfall report automatically compiled and sent via email. It provides a macro view across all stores in the chain, and could drill down into individual store in question.
For: Head office, Area
manager Sent via email, daily
basis
Key Questions:1.What is the total footfall performance for all the stores yesterday?2.Is there a significant increase in overall company traffic performance?
Daily Footfall Metrics for All Stores
Link: http://www.footfallcam.com/Content/data/documents/Com pany_ Daily_Report.pdf
#5: Store Daily Report
If you do not require any complicated report and you would like to only know your store performance, this report can help you to analyse your store daily footfall. This report comprises daily inside and outside traffic of the store, turn in rate and visitor count of the store.
For: Head office, Area manager, Operation Manager, Store Manager
Sent via email, daily
basis Key Questions:1.What is the footfall performance of Store A yesterday?2.2. Is the traffic metrics improved based on the day before?
Daily Footfall Metrics for a Single Stores
Link: http://www.footfallcam.com/Content/data/documents/Store_ Dail y_Report.pdf
#6: Sales Conversion ReportTrue measure of KPI by Combining Footfall Data with Sales Data
Sales conversion should be the key metrics in all retail business. You should reward your store if it has higher sales conversion. If a store is having poor sales, if the footfall is low, then you should consider closing the store; if it is having low sales conversional, you need to review the store manager performance.
For: Head Office, Marketing Manager, Operating Manager
Sent via email, weekly
basis Key Questions:1.Store A has the highest visitor but lowest sales conversion, what would be the reason?2.2. Store B has lowest visitor but higher sales conversion, then the fact is the store B is better than A even store A has highest footfall.
Link:http://www.footfallcam.com/Content/data/documents/Company_Sales_C onversion_Report.pdfhttp://www.footfallcam.com/Content/data/documents/Store_Sales_Conv ersion_Report.pdf
#7: Marketing Effectiveness ReportPre and Post Campaign Evaluation
If you spent half a million on a nationwide marketing campaign, you would want to know if it helped to bring in more traffic? If footfall did not increase, you need to review the ‘attractiveness’ of the marketing campaigns. If footfall did increase, but not sales, then you may need to review the ‘offer’ of your marketing campaign.
For: Head Office, Marketing Manager, Operating Manager
Key Questions:1.Does your marketing campaign helps in increase the brand awareness by higher shopper traffic during and even after the campaign?2.Does the campaign helps to grab more attention and caused more people visit the store?
Link:http://www.footfallcam.com/Content/data/documents/Marketing_Effectiveness_Report.pdf
#8: Opening and Closing Time ReportBenchmarking for store hour optimisation
By using WiFi signals to measure the Outside Traffic of your stores, this report would help you to review your opening and closing times. If there is a lot of traffic outside the store after your store closing time, then you should consider extending the operating hours.
For: Store Manager, Operating
Manager Key Questions:1.How is the outside traffic and passer by number of the store during the night time?2.Does the store need to extend the operation hour or shorten the operation hour?
Link: http://www.footfallcam.com/Content/data/documents/Store_Ope ning_And_Closing_Report.pdfhttp://www.footfallcam.com/Content/data/documents/Com pany_ Opening_And_Closing_Report.pdf
#9: Cross Shopping ReportMaintain Brand Consistency and Measure Operational EffectivenessAnalyzing cross-‐visit behavior shows businesses which locations must have consistent experience --‐‐ from promotions to pricing. This report provide the following insight for the retailers:•Visited outlet and main store is high on this week because it is the bank holiday week so customers are more likely to travel far to visit different stores•or more store is high on this week probably due to the stocks in store A is not enough and thus customers will go to another stores to buy
For: Head office, Store Manager, Operating
Manager Key Questions:1.Are the stores in the most cross shopped regionlocated too close to each other?2.Should you increase the store number in low cross shopped region to maximize your market potential?
Link: http://www.footfallcam.com/Content/data/documents/Cross_Sho p_Weekly_Report.pdf
#10: Time Comparison ReportCompare the Traffic Pattern at Different Time Period
Compare 2 different group of nature by time, e.g Compare the KPI for Payday and Non-‐pay day. Some of the retailer may have the concern of what is the traffic pattern different during the first week of the month (salary released) and the last week of the month. This report enable the retailers to define the two different time period which they would like to compare based on the 5 key performance indicators.
For: Head office, Marketing Manager, Warehouse Manager, Operating Manager
Key Questions:1.What is the difference of customer profiling for payday and non-‐payday?2.What is the difference of customer profiling during bank holidays and non-‐ bank holidays?
Link: http://www.footfallcam.com/Content/data/documents/Time_Com parison_Report.pdf
#11: Store Comparison ReportCompare the Traffic Pattern at Different Store
Compare 2 different group of nature by store, e.g Compare the KPI for city and small town . Some of the retailer may have the concern of what is the traffic pattern different between city and small town. This report enable the retailers to define the two different group of store, e.g city and small town, best performance and worst performance store to compare.
For: Head office, Marketing Manager, Warehouse Manager, Operating Manager
Key Questions:1.What is the difference of customer profiling for city and small town?2.Do I need to reduce the number of store in the small town?3.Which geographical area company should raise the brand awareness to increase the performance?
Link: http://www.footfallcam.com/Content/data/documents/Site_Comp arison_Report.pdf
Installation and Camera Positioning
Counter PositioningSample of Ideal Positioning
Counter Coverage Guide
Counter Coverage Guide (90 Degree Lens)
Ceiling Height (Metres) Covered Width (Metres)2.5 2.082.6 2.252.7 2.442.8 2.622.9 2.793.0 2.973.1 3.163.2 3.343.3 3.513.4 3.69
Counter Coverage Guide (65 Degree Lens)
Ceiling Height (Metres) Covered Width (Metres)3.5 2.793.6 2.913.7 3.043.8 3.173.9 3.294.0 3.424.1 3.554.2 3.674.3 3.804.4 3.934.5 4.05
Cabling Conceptual Diagram
1 2 Connect to Router
Plug in the counter and screw it onto the ceiling with the screw provided
Connect to Router and Power On
Connect another Cat5 cable between the midspan (To Router) and router. Turn the power on
Connect to PoE
Run 1x Cat5 network cable from counter to midspan/PoE
3
Technical Specifications
System and Server RequirementsMinumum Server Requirements
FootfallCam Support Using Remote Desktop
-‐ Local BU to provide FootfallCam with:-‐ (a.) Server IP-‐ (b.) Login username-‐ (c.) Login password
Subject Details
Operating System Windows 7 / Windows Server 2008 R2 and above
Storage 100 GB
Memory 8GB
Database MS SQL Server 2016 and above
Web Server Internet Information Services (IIS) 7.0 and above
Microsoft .NET Framework Version
4.0
System and Server RequirementsNetwork Bandwidth Requirements
Network Configurations
Description Bandwidth Use Upload to Server
Counting Data (JSON) Approx. 6KB / counter Every hour
WiFi Data (JSON) Approx. 5KB / counter Every hour
Client Data (JSON) Approx. 50KB @ 350 detected clients 1 / day
Video Approx. 8MB / video per hour Default: 3 / day (until accuracy audit study completed)
Port Protocol Purpose
80 (HTTP) TCP To enable data uploading/downloading to/from server / cloud solution
443 (HTTPS) TCP To enable data uploading/downloading to/from server / cloud solution (For secure connection)
22 (SSH) TCP To enable remote support to the counter
©2016 Footfall counter is trademark application of FootfallCam in various jurisdictions.We reserve the right to introduce modifications without notice.
All other company names and products are trademarks of their respective companies.
