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Brian
“What is the single most important piece of advice
for us?”
Peter“Don’t ‘mess’ up the Culture”
https://medium.com/working-life/597cde9ee9d4
The culture is what creates the
foundation for all future innovation. If
you break the culture, you break the
machine that creates your products.”Brian Chesky, Founder
https://medium.com/working-life/597cde9ee9d4
“The product is the product.
The culture is the next hundred products””
Phil Libin, CEO
www.fastcompany.com/3012870/dialed/evernotes-quest-to-become-a-100-year-old-startup
Biggest Challenge = Finding People
# 1 Customer Pitch Deck
# 2 Employee Pitch Deck
# 3 Investor Pitch Deck
http://erickschonfeld.com/2013/04/23/vinod-khosla-demo-mobile-2/
"A company becomes the people it hires, not what it plans."
Vinod Khosla
“Good culture creates an environment where people can do their best work”
Mike Curtis, VP Engineering, Airbnb
http://nerds.airbnb.com/engineering-culture-airbnb/
customer obsession
ownership
invent and simplify
right, a lot
hire and develop the best
insist on highest standards
think bigbias for action
frugality
vocally self critical
earn trust
dive deep
have backbone; disagree & commit
deliver results
amazon leadership principles
OwnershipLeaders are owners. They think long term and don’t sacrifice
long-term value for short-term results. They act on behalf of the
entire company, beyond just their own team. They never say
“that’s not my job."
dive deepLeaders operate at all levels, stay connected to the details, and audit
frequently. No task is beneath them.
Amazon has a very metrics-driven culture
Weekly ops metric meetings
a scorecard for each service team
a graph for every metric that customers care about
each graph has a line…fitness function
Correction of Error (COE) process
“We noticed that you
experienced poor
video playback. We’re
sorry for the
inconvenience and
have issued you a
refund for $3.99”
http://consumerist.com/2013/05/02/amazon-notices-our-streaming-video-was-glitchy-proactively-issues-refund/
customer obsessionLeaders start with the customer and work backwards. They work
vigorously to earn and keep customer trust. Although leaders pay
attention to competitors, they obsess over customers.
Press release to capture the customer
perspective1
FAQ to answer any questions a customer
might have2
Start finding the right ‘primitives’3
Launch, then iterate fast & often4
11.6s
Average time
between
deployments
(weekday)
1,079
Max number of
deployments in a
single hour
(or approx every
3 seconds)
30,000
Max number of
instances
simultaneously
receiving a
deployment
Speed of Deployments at Amazon.com
May 2011