GETTING YOUR STARTUP NOTICEDAdriana GascoigneFOR STARTUP WEEKEND SINGAPORE

TWO KEYS TOYOUR SUCCESS

MESSAGING

KNOW YOUR CUSTOMER

TRADITIONAL PR

Media Relations TeasersLaunch Event Press KitSpeaking Exhibition Thought LeadershipThird Party Endorsements

USER ACQUISITION

Part of the PRODUCT!Facebook Share / FriendsChannel Marketing MediaContests Quizzes Freebies Targeted Ads SEO/SEM

SOCIAL MEDIADUH

RULES OF THUMB

Produce Content of Quality

Engage an audience

Tell Stories

Make a First Impression

MORE RULES OF THUMBDon’t Overpromote

Embrace Risk

Be Authentic

Get Help & Advice

...EVEN MORE RULES

Ask for favors

Networking is Key

Recruit Smarter People

YOUR HOMEWORKBOOKS TO READ

THANKSAdriana GascoigneGIRLS IN TECH • IMPULSELFYER