COMMUNITY ENGAGEMENT PROJECT

DONE BY:

Manickaraj

Mariyappasami

Mansoor

Muhammed Azarudin

Ramkumar

Sahaya Alexander

Sundaresan

Udhay Prakash

Vignesh Kumar

UNDER THE GUIDENCE OF

Dr.V.R.Nedunchezhain MBA, Ph.D.

Professor,  

KCT Business School

ENERGY CONSERVATION PROJECT

INTRODUCTION As a part of social initiative, KCTBS has organised a

community engagement project from 1st February to 5th February 2013.

As a group of 9, we were engaged to the villages of Karamadai for spreading the awareness about the essentials of using solar lights.

We were also asked to survey their willingness to construct hygienic individual toilets, their interest to join self help group and their interest to work at ITC’s new Agarbakthi unit

OREINTATION ABOUT CEPDuring the orientation program,

A team from Imayam has explained about their objectives and the importance of community engagement project.

The target people are those who are under the poverty line and can only consume the solar products at subsidiary rate.

To make the vision wide spread the group of 9 is further divided into sub groups of 2 members each.

ROLES AND RESPONSIBILITY• The primary objective of the project is to create awareness

among the people to utilize the CSR of ITC.

• ITC is providing solar lights and hygienic individual toilets at a subsidiary price.

• We were there to spread the usefulness of the projects and make the survey of those who are interested.

METHODOLOGY• The methodology used to perform the survey is an

structured questionnaire.

• Hence to obtain precision on survey, the same questions are asked to all kinds of people.

• The questionnaire was designed by Imayam in the way that they can filter people into various categories.

TARGETTED VILLAGES• Sullipalayam

• Kooranur

• Gendepalayam

• Medur

• Salaivembu

Facilities provided

SOLAR LIGHT The price per unit of electricity has hiked up

There is enormous shortage of power

This issue can be solved by introducing an affordable alternative which is efficient and costs less (i.e.) introduction of solar powered lamps

Since solar lamps are costlier, ITC is providing the lamps at a subsidiary rate

ITC contribution - 2000 Individuals Contribution - 2200

Area Name

Solar light

Present No solar light

Needs Solar

light

Willingness to

pay 2150

Sullipalayam 0 25 14 8

Kooranur 0 38 17 11

Gendepalayam 0 48 23 23

SullipalayamKooranur

Gendepalayam

0

5

10

15

20

25

30

35

40

45

50

Solar light PresentNo solar lightNeeds Solar lightWillingness to pay 2150

TOILET FACILITY Most of the people under the villages of Karamadai lack

toilet facility

A few toilets present in Sullipalayam and Kooranur were constructed by ITC last year

Concerning the hygienic factor, ITC has planned to re-launch the scheme at a revised rate this year

ITC contribution - 7000 Individuals Contribution - 7400

Sulli

pala

yam

Koora

nur

Gende

pala

yam

0

20

40

60

80

100

120

Need for toiletNo toiletToilet PresentTotal homes

Area Name

Total

homes

Toilets

Present

No Toilet

Facility Need for toilet

Sullipalayam 25 3 22 15

Kooranur 38 18 20 11

Gendepalayam 48 6 42 21

TOTAL 111 27 84 47

27

84

47

NEED FOR TOILET FACILITY

Toilet presentNo toiletNeed for toilet

EMPLOYMENT OPPOURTUNITY ITC has planned to setup an agarbathi unit in the villages

of karamadai to power up the employment opportunity for women.

The lower income people can meet their day to day expenditure through this income.

We had an overwhelming response for this scheme by the people of Karamadai.

Area Name No of unemployed

women

Willing to join Not willing to

join

Sullipalayam 25 20 5

Kooranur 42 39 3

Gendepalaym 48 30 18

Sullipalayam Kooranur Gendepalaym0

10

20

30

40

50

60

No of unemployed womenWilling to joinNot willing to join

115

89

26

Agarpathi unit

Number of un-employed womenWilling to joinNot willing to join

SELF-HELP GROUP ITC has also targeted on the women interested in business.

ITC have planned to start self-help groups and give them loans to start their own venture.

Area name Total Member of

any SHG

Willingness to

join SHG by

Imayam

Not Interested

Sullipalayam 25 5 13 7

Kooranur 38 19 9 10

Gendepalayam 48 16 19 13

Sulli

pala

yam

Koora

nur

Gende

pala

yam

0

5

10

15

20

25

30

35

40

45

50

TotalMember of any SHGWillingness to join SHG by ImayamNot Interested

41

30

Interest of people to join SHG by Imayam and ITC

Interested to join SHGNot interested to join SHG

INNOVATION AND STRATEGY

LOCATION CHITS• Some homes did not have paper in which we can write the

address of contact.

• Some took long time to find a sheet of paper. This is because in most of the homes which we have visited people are either working nor aged people.

SPEAKING CHARTIn order to create interest among the people, we made a self-explaining chart which speaks about

Organizers name (KCTBS, ITC and Imayam)

Importance of using solar lights

Contribution for solar light and individual toilets.

Address of contact

Awareness about employment opportunity in agarbakthi unit

SPEAKING CHART

SIGNATURE CAMPAIGN To make the event more interesting, we conducted a

Signature campaign in which people actively signed in the chart after knowing the importance of using Solar lamps and the infections caused by unhygienic toilet practices.

SIGNATURE CAMPAIGN

LEARNINGS There are more people in the society where they don’t even

have the basic needs of life like proper toilets and these people must be provided with proper financial assistance in order to get their basic needs.

An encouraging and positive sign that we have learned from the village is that most of the people have provided education for their childrens even though they lack financial stability and some of the basic needs of life.

LEARNINGS After undertaking this project only we understood the

importance of solar lights which helps in protecting our environment and saving energy needs like power.

Apart from earning more and targeting on higher profits from business the society around us which is suffering has also should be taken care- of only then we can grow collectively and our country can prosper.

FUTURE PLANS Few people rejected the individual toilet facility because of

the lack of financial support. Therefore the company could assist them by providing credit installment on monthly basis.

Few people live in rented homes and hence they avoid spending for toilets. Proper awareness should be created about the unhygienic toilet practices.

People belonging to the same villages could be engaged in the implementation of these projects (i.e.) in construction works which provide them with extra income.

CONCLUSION By this Project we have created awareness among the

people about the usage of solar lights which is very essential for a developing economy like India suffering from power shortages.

We have also described about the hazards of unhygienic trade practices and gave them a solution of constructing toilets at a subsidiary rate by ITC.

Our sincere thanks to KCTBS and the Imayam team for providing this excellent opportunity.

THANK YOU